UTAUT2 Model to Investigate the Adoption of E-HRM in the
Telecommunication Sector
JIHAD FRAIJ
Doctoral School of Management and Business
University of Debrecen
H-4032 Debrecen, Böszörményi út 138
HUNGARY
Abstract: - Because of internal dynamics and external influences, employee adoption of e-HRM in
developing countries is minimal. To provide a good working experience for e-HRM users, it is necessary
to investigate what variables could be influencing adoption. Consequently, the present research is
focused on discovering the reasons why the telecommunications sector in Jordan may or may not use
e-HRM systems. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was used to
generate and define the factors that would be tested experimentally to attain this goal. In this study, we
looked at the factors of e-HRM adoption behavior, and we predicted that all of these characteristics had
a beneficial impact on the behavior of the telecommunications sector employees. Employees of
three private companies which represent the telecommunications sector in Jordan have been given a
self-reported questionnaire to complete. SPSS version 25 was used for data analysis. The findings show
that e-HRM adoption behavior is favorably influenced by performance expectancy,
facilitating conditions, and social influence. In this research, the adoption of e-HRM was not
significantly impacted by Effort Expectancy or Hedonic Motivation. Using e-HRM suggests that
workers aren't really worried about the degree of conformity and satisfaction it provides. Using the
conceptual model, companies may better understand the factors that influence the adoption of e-HRM
by their workers, as well as pinpoint areas in which further effort can be made to improve adoption
rates.
Key-Words: - E-HRM, E-HRM acceptance, E-HRM adoption, Unified Theory of Acceptance and Use of
Technology 2 (UTAUT2), Telecommunications Sector, Jordan.
Received: July 25, 2021. Revised: March 10, 2022. Accepted: April 14, 2022. Published: May 6, 2022.
1 Introduction
The use of Electronic Human Resource
Management (e-HRM) allows for the
management and devolution of a broad variety of
Human Resource (HR) activities and
information to line managers and workers (Parry,
2011). Information technology (IT) that is used
to network and support at least two individuals
or groups in carrying out collaborative HR duties
is often referred to as e-HRM (Galanaki et al.,
2019). E-HRM may also be defined as a term
that incorporates all conceivable procedures and
contents of HRM integration with IT, with the
purpose of producing value inside and via
institutions for focused management and
employees (Cheng & Zou, 2021). Effective e-
HRM may have an important impact on
corporate performance and long-term workplace
competitiveness, according to a growing body of
studies (Rahman et al., 2018).
Effective characteristics of contemporary e-
HRM systems may aid firms in cutting costs and
improving the efficiency of HR service delivery
while also supporting increased competitiveness
and providing strategic capacity and support
(Tanya Bondarouk, Parry, et al., 2017a).
Businesses may acquire a competitive advantage
via the use of e-HRM. Panayotopoulou et al.
(2007) suggest that e-HRM may facilitate the
transformation of HRM's position into a more
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
72
Volume 21, 2022
strategic one. E-HRM allows human resource
professionals to make a more significant
contribution to the company's strategic direction.
(Tanya Bondarouk & Ruël, 2013). According to
the researchers, HRM is a developing field of
study that focuses on all types of HRM material
that is exchanged across IT in order to make
HRM procedures remarkable, coherent, and
effective in order to assist organizations in
developing long-term opportunities both within
and outside the organization. As a result of fast
technological improvement, the literature is
overwhelmingly hopeful. (Tanya Bondarouk &
Ruël, 2013).
Classical HRM, which occurs as a consequence
of the development of e-HRM technology,
covered difficulties such as recruiting, finding,
developing, paying, keeping, assessing, and
motivating personnel inside an organization, all
of which could be converted to the virtual world
(Ruël et al., 2004a). While there is agreement
within academic and practitioner groups on the
benefits of e-HRM for HR managers, there is no
consensus on how best to implement it (Tanya
Bondarouk, Harms, et al., 2017).
Additionally, there is a growing requirement for
the e-HRM market value role to be more
trustworthy, efficient, and capable of supporting
the strategic goals of any business function and
the e-HRM market value role (Iqbal et al., 2019).
Labrosse (2008) concluded that e-HRM has
continuously earned precisely the right amount
of satisfaction from HR executives and leaders
outside of HR from the point of view of the
employees. There is a lot of evidence that e-
HRM can improve the performance of HR jobs
both conceptually and practically (Talukdar &
Ganguly, 2021). More empirical research is
needed to better clarify the paradigm of e-HRM
adoption and its consequences for organizations.
Additionally, there is no precise information
accessible on the variables that should be
considered while implementing e-HRM.
Simultaneously, staffing firms struggle to adapt
to new technology, and the outcomes of e-HRM
programs are not always as beneficial as the
public assumes. Rather than expressing the
obvious, e-HRM applications continue to reveal
issues (Rahman et al., 2018), that have been
shown to accomplish less than planned
(Chapman & Webster, 2003). Human interaction
complications, such as managing staff
acceptance of new e-HRM programs while
introducing new e-HRM programs, further
hindered the ability to fully exploit e-HRM
capabilities (Wiblen et al., 2010). For example,
according to Marler & Parry (2016), the
implementation of e-HRM resulted in the
substitution of administrative activities with
technologically enabled obligations, rather than
the freedom of time for human resource
professionals. In short, it had little effect on
HRM facilities. Additionally, HR professionals
have been poor at using technology to initiate
and maintain business decisions, as well as at
aligning such decisions with strategic objectives.
(Luftman et al., 1993). The empirical data
presented above demonstrated that, as a result of
a lack of awareness of variables that impact e-
HRM adoption, the majority of companies are
faced with a variety of difficulties.
2 Research Problem
E-HRM is intended for use in a networked
environment for the purpose of fulfilling
responsibilities in collaboration with others (Lin,
2011). HR departments in enterprises must be
confronted with a challenging issue when it
comes to introducing these modern technologies
to their employees. When it comes to effectively
implementing e-HRM in enterprises, there is a
substantial amount of information that must be
taken into consideration (Zhou et al., 2021). The
results of E-HRM adoption in the majority of
businesses are not always positive, as they have
been in the past (Parry, 2011; Ruël et al., 2004b),
and they are less than predicted (Tanya
Bondarouk, Parry, et al., 2017a; Galanaki et al.,
2019). The great majority of studies indicate that
HR practitioners have failed to implement e-
HRM systems (Panayotopoulou et al., 2007),
achieve improved results (Maatman, 2006;
Parry, 2014; Parry & Tyson, 2011), and maintain
their positions within strategic decision-making,
more importantly, the capacity of e-HRM to be
fully used was limited by the complexity of
human dynamics, such as the need to manage
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
73
Volume 21, 2022
users' acceptance while accepting digital e-HRM
techniques (Tanya Bondarouk & Ruël, 2010;
Njoku et al., 2019), which made it more difficult
to fully harness the potential of e-HRM. Amin et
al. (2008) illustrate how electronic e-
HRM interacts directly with enterprise
employees. The newly established system's
efficiency is then judged by the viewpoints of its
users (Strohmeier, 2007). According to
empirical studies, a well-adapted e-HRM system
for employees results in positive consequences
for the organization in terms of productivity
(Chandradasa & Priyashantha, 2021).
As a result, the adoption rate was a major
challenge that corporations in nations around the
world faced when aligning HR operations with
the strategic goals of their enterprises (Tanya
Bondarouk, Parry, et al., 2017b; Njoku et al.,
2019; SHILPA & Gopal, 2011). On the other
hand, the clear acceptance of an e-HRM system
followed by a sequence of successful
implementations resulted in improved
performance for the businesses (Panos & Bellou,
2016). The lack of knowledge about variables
that impact employee adoption of e-HRM by
businesses results in conceptually and
empirically problematic outcomes regarding the
characteristics that workers seek whenever
adopting new e-HRM technologies to execute
their jobs. As a result, businesses will be unable
to adequately implement e-HRM for their staff
unless they are aware of this. This investigation
was carried out in order to discover solutions to
the current difficult scenario.
According to the Jordanian telecommunications
Regulatory Commission (TRC) annual report
2020 (TRC, 2020a), the telecommunications
sector is one of the country's fastest-growing
industries, and it plays a crucial role in the
country's financial system. Based on the
information provided by TRC, the number of
internet users were 4.63 million in 2015, while in
2020 the users' number has a huge improvement
to be 11, 17 million users. The Jordanian
population according to Worldometer
elaboration of the latest United Nations data is
10,352,788, which means that almost every adult
or inhabitant has access and a subscription to the
internet using one of the services providers,
considering the firms, companies, and
organizations and their
employees. Furthermore, they stated in their
report that the sector is principally constituted of
6 licensed voice and IP service providers as they
name it, which operate in a variety of
geographical regions across Jordan. The
telecommunications sector, which is one of
the most important sectors in the Jordanian
economy, contributes significantly to the overall
economic growth of the nation in a good and
significant way. IT is most used by employees in
the telecommunications sector, and all
telecommunications operations. As a service
sector, the provision of services is unavoidable,
and it has a substantial influence on the
employment situation. Prospective workers have
always been intrigued by technical
improvements, and keeping up with technology
advancements is critical for survival and
progress in today's highly competitive
environment.. Everything about a firm, from A
to Z, is influenced by IT. IT-related activities
must be accepted and applied in order for a
company to stay competitive; however, this is
only achievable if the company's employees are
willing to do so. This research is significant
because HRM is critical in the
telecommunications sector, where employees
are in close contact with consumers. As a result,
HRM that is assisted by electronic means is
rising in significance (Akman & Mishra, 2010).
As a consequence of the above, this study will
concentrate on the adoption of e-HRM in the
telecommunications sector in a developing
country such as Jordan. The key objectives of
this study are to investigate the factors that
impact e-HRM adoption and to identify the most
critical factors that personnel in the
telecommunications sector consider when
selecting whether or not to use e-HRM in their
job and use. The insights gathered will be
utilized to more efficiently and effectively
deploy specialists, maximizing utilization in
order to meet HR department goals that align
with the business's strategic objectives and,
ultimately, contribute to the company's success.
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
74
Volume 21, 2022
3 Review of the literature
3.1 E-HRM
E-HRM has been defined in a variety of ways in
research articles, and Strohmeier & Kabst (2014)
is described as the design, development, and
deployment of IT to network and aid at least two
individual and group actors in performing HR
functions collaboratively. E-HRM is a wide term
that incorporates all of the integration techniques
and their associated content that exist between
HRM and IT, all of which are designed to
provide value to businesses (T. V. Bondarouk &
Ruël, 2009). By using e-HRM to manage
HR functions, they will become more exact,
quicker, transparent, and capable of being
performed in a short period (Fındıklı &
Bayarçelik, 2015). The goal of implementing e-
HRM in many areas and businesses is to assist
human resource departments in providing better
service to their clients (both employees and
management). As a consequence, HR will be
capable of playing a much more strategic role in
assisting the company in achieving its goals. The
use of e-HRM has helped organizations to
reduce their human resource headcount by
lowering costs and increasing the overall speed
of different activities.
E-HRM is classified into three types: relational,
operational, and transformational. The
application of E-HRM in the administrative
sector is referred to as operational E-HRM. The
compensation management (payroll) and human
data management functions are included in this.
Second, relational E-HRM, which corresponds
to more sophisticated HRM operations, is being
developed. Here, the emphasis is not on
administration, but rather on human resource
tools that support essential business operations
such as recruiting and choosing new workers;
training; performance monitoring and
evaluation; and recognition and rewards. An
online application or a paper-based strategy
(adverts, paper-based application forms, and
letters, etc.) can be used to aid in recruitment and
selection in relational e-HRM. Finally, there is
the Transformational E-HRM, which focuses on
the strategic components of HRM. This debate
covers organizational transformation methods,
strategic reorientation, strategic competence
management, and strategic knowledge
management, among other topics. Through
transformational e-HRM, an integrated
collection of web-based tools may be utilized to
develop a workforce that is prepared to respond
to the changes in the company's strategic goals.
Descriptive research was performed to conduct
the investigation. The researchers employed a
qualitative technique that includes an open-
ended survey as well as semi-structured
interviews to gather information. No one other
than personnel in the human resources
department was engaged in the selection process;
nobody from higher management levels or other
divisions was polled. It was discovered that e-
HRM is popular because it allows users to save
time, have access to personal information, and
save money on administrative expenditures.
Nagendra & Deshpande (2014) concluded that
more intelligent e-HRM systems are necessary
to increase the efficiency of HR planning.
According to the authors, they aimed to
investigate the function of the e-HRM subsystem
in training and recruiting as well as workforce
planning and the expansion of an organization's
personnel. Primary data was gathered from a
different department and administrative levels to
try to make the sample representative to sample
of 50 experienced and new
HR managers/executives from three firms in
Pune, with the sample size being 50. There is no
question that senior HR executives are well
aware of the fact that e-HRM has the potential to
increase the quality of HRM.
3.2 Adoption of e-HRM
Many researchers describe the adoption of
technology in a variety of ways, but in general, it
may be characterized as the positive technology
acceptance for use in one's working practices by
a majority of researchers (Strohmeier, 2007).
The distinction between E-HRM and HRIS is
that workers do not have access to the HRIS and
thus need assistance from the HR Department to
do so (Tanya Bondarouk, Harms, et al., 2017;
Obeidat, 2012). Employees, on the other hand,
may log into their E-HRM systems and carry out
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
75
Volume 21, 2022
their HR responsibilities on their own. found that
developing countries are far behind the times in
terms of technical progress and that
implementing an E-HRM system is a difficult
task. Employee views toward the notion of E-
HRM also are negative (Cascio & Boudreau,
2014). Making the switch from a traditional
HRIS to an e-HRM system is an expensive but
useful strategy that also helps to decrease
administrative strain (Tanya Bondarouk, Harms,
et al., 2017). Because of a lack of information
about the adoption of E-HRM systems, adopting
the outcomes of an E-HRM system leads to the
generation of negative repercussions. The choice
to implement e-HRM varies from one setting and
one industry sector to another, and it is
influenced by a variety of unknown variables.
3.3 Theories of research variables
(Venkatesh et al., 2012) developed an expanded
UTAUT model called as UTAUT2 model as a
methodical synthesizing of earlier technology
adoption studies, based on a review of the
existing literature. Technology adoption is
influenced by several important dimensions such
as performance expectation, effort expectancy,
facilitating conditions, social influence, and
hedonic motivation, all of which are included in
UTAUT2.
The impact of performance expectancy (Masum
et al., 2015; Venkatesh & Zhang, 2010; Yusoff
& Ramayah, 2021), effort expectancy (Tanya
Bondarouk, Harms, et al., 2017; Chao, 2019),
facilitating conditions (Venkatesh & Zhang,
2010), social influence (El-Masri & Tarhini,
2017), hedonic motivation (Moorthy et al., 2019;
Tak & Panwar, 2017). Figure 1 illustrates the
conceptual framework of the research that was
constructed in light of the theoretical
underpinning and empirical data.
Figure 1: Conceptual Framework
Source: Author
3.4 The formation of hypotheses
Performance expectation (PE) may be defined as
the degree to which the individual feels that
following a certain technique will assist him or
her in achieving improvements in work
performance (Venkatesh et al., 2003).
Performance expectancy is an indicator of an
organization's intention to employ a new
technology(Venkatesh & Zhang, 2016).
According to the results of the present study,
performance expectation has a statistically
significant positive link with e-HRM adoption,
and the following hypothesis is proposed were
proposed in light of these findings.
H1: Performance Expectancy has a
positive and significant influence on the
adoption of e-HRM in the Jordanian
telecommunications sector.
The effort expectancy (EE) of technology is the
degree of ease with which it allows consumers to
interact with it (Venkatesh & Zhang, 2016). This
is the degree of comfort associated with the use
of a software system. Additionally, the extent to
which an individual believes he or she can
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
76
Volume 21, 2022
employ technology without exerting additional
effort (Venkatesh et al., 2003). According to
several previous research (Zuiderwijk et al.,
2019), the Expected effort has a beneficial effect
on system acceptance and is a strong predictor of
system adoption for e-HRM implementation
(Mtebe & Raisamo, 2014). This study makes the
premise that if an e-HRM system is simple to
use, users will be more likely to use it, and the
following assumptions are based on that
assumption.
H2: Effort expectancy has a positive and
significant influence on the adoption of E-HRM
practices in the Jordanian telecommunications
sector.
Using the term "social influence," usually means
the degree to which a person believes that others
must agree with him or her that the new system
is something they should utilize (Venkatesh et
al., 2003). New technology is more likely to be
adopted if it is highly recommended by
individuals who are important to the user (Lee,
2005). The acceptance of e-HRM systems, for
example, is heavily influenced by social norms,
according to many kinds of research (El-Masri &
Tarhini, 2017). As a consequence, the following
theory was proposed.
H3: Social influence has a positive and
significant effect on the adoption of e-HRM in
the Jordanian telecommunications sector.
Facilitating conditions (FC) may be defined as
the physical surroundings or the environmental
elements that influence an individual's decision
to engage in a certain activity (Venkatesh et al.,
2003). It is a feature of the environment that
influences people's perceptions of how difficult
or easy it is to complete a job. When the
technology and organizational infrastructure
necessary to build FCs are accessible, people are
motivated to use e-HRM programs to improve
their views. FC is often regarded as a critical
quality in identifying an individual's technology
usage in the realm of information technology.
Venkatesh & Zhang (2016), and the majority of
research presumes that FC has an impact on the
user behaviour of e-HRM. As a result of this
debate, the following idea has been proposed:
H4: Facilitating conditions have a
positive and significant influence on the
adoption of E-HRM by organizations in the
Jordanian telecommunications sector.
Hedonic motivation (HM) is defined as the
pleasure or satisfaction derived from the
application of technological innovation
(Venkatesh & Zhang, 2016). It assesses the
participants' subjective happiness and
enjoyment. Venkatesh found extremely
favourable findings when he used this vector in
the UTAUT2 model to investigate the function
of intrinsic utilities. The findings of the Anouze
& Alamro (2020) study demonstrate that HM is
critical in influencing customers' adoption
behaviour when it comes to technology (Panos &
Bellou, 2016). Since utilizing an e-HRM boosts
people's happiness, they are more receptive to
using it again. Therefore, the following theory is
put forth.
H5: Hedonic motivation has a positive
and significant influence on the adoption of E-
HRM practices in the Jordanian
telecommunications sector.
4 Methods
A deductive approach has been adopted to
investigate the factors that affect the adoption of
e-HRM in the Jordanian telecommunication
sector. Jordan has three big telecom companies
with a total of 4224 employees (TRC, 2020b).
An online questionnaire survey was used to
conduct this quantitative investigation, which
allowed researchers to examine correlations
between variables indicated in the model and
provide evidence to support or reject the
hypotheses. From the current literature, five
independent factors were selected and tested.
After reviewing the literature and developing the
five hypotheses for testing, the conceptual model
shown in figure 1 has been produced, and it now
serves as an explanatory model.
A simple random sample was adopted to make
sure that the sample is representative of the
population. Random sampling guarantees that
the findings acquired from your sample are
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
77
Volume 21, 2022
representative of those obtained by measuring
the full population (Shadish, 2002). This inquiry
was designed for anyone working in the
telecommunications sector at all administrative
levels, as all employees are forced to use
electronic means. As a result, persons were used
as the unit of analysis. The personnel in Jordan's
telecommunications sector make up the target
population for this research. A questionnaire was
created with Google Forms because it is the only
possible way to collect data in the covid_19 time.
There were 4,5,5,5, and 4 questions used to
assess each of the variables (Venkatesh et al.,
2003). Questionnaires were disseminated to
employees who work in 3 main
telecommunications Companies located in
Amman province, and 358 replies were
obtained. The components PE, EE, FC, SI, HM,
and e-HRM adoption were evaluated using a
five-point Likert scale, with respondents rating
their agreement on a scale ranging from strongly
disagree (1) to strongly agree (5). This study
used SPSS to analyze the data, and multiple
regression was used to assess the hypotheses that
were generated.
4.1 Sample size:
The survey has targeted three Jordanian
telecommunications sectors that use an E-HRM
system. A simple random sampling technique
was adopted to spread the online questionnaire.
With a confidence interval of 5% (margin of
error) and a confidence level of 95%, and a total
population of 4224 (tentative total of all
employees of the selected companies), the
sample size required is 353. A sample of such
population was used, which was based on the
Yamane, (1967) equation which reveals that:
𝑛 = 𝑁
1 + 𝑁(𝑒)2
where n = sample of study, N = population of
study, and e (precision) = 0.05. The sample size
of this research population, where N is 4224
employees are therefore determined to be 353 as
the previous equation applied. A total of 368
questionnaires were returned, with 358 being
completed and 10 were incomplete. Finally, the
completed questionnaires were, in numbers,
sufficient for this study and more than enough to
represent the population.
4.2 Data Analysis:
Sample composition is shown in Table 1 of the
research.
Table 1: Sample Characteristics
Category
Sub. Category
Freq.
Male
239
Female
119
18-25 years
98
26-33 years
118
34-40 years
67
41-50 years
43
50-60 years
32
Diploma
58
Undergraduate
287
Postgraduate
13
Source: Author collected data
It was determined that no missing values were
present in the data set once the data cleaning
screening process had been completed.
Cronbach's alpha is a common estimate for
determining internal consistency in a statistical
sample. An acceptable reliability score is 0.6 or
above on the dependability scale (Bagozzi &
Youjae Yi, 1988). As seen in Table 2, all of the
variables in the research had Cronbach's alpha
values more than 06, as shown by the numbers in
the table.
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
78
Volume 21, 2022
Table 2: Test for Reliability
Variable
Cronbach’s Alpha
No of Items
Performance Expectancy
0.639
4
Effort Expectancy
0.750
5
Social Influence
0.676
5
Facilitating Conditions
0.699
5
Hedonic Motivation
0.634
5
E-HRM adoption behaviour
0.778
4
Source: Author collected data
Table 3: Descriptive Statistics
Variable
Mean
Std. Deviation
Performance Expectancy
3.5855
0.67084
Effort Expectancy
3.4786
0.58996
Social Influence
3.6964
0.59188
Facilitating Conditions
3.7334
0.58511
Hedonic Motivation
3.6854
0.76474
E-HRM adoption behaviour
3.9235
0.45957
Source: Author collected data
Following the descriptive analysis reported in
Table 3, the most significant mean value was
obtained from e-HRM adoption behaviour, while
the least significant mean value was obtained
from effort expectation. Hedonic motivation
produced the biggest standard deviation, while e-
HRM adoption behaviour produced the lowest
standard variance.
Table 4: Regression model summary and ANOVA (a)
Source: Author collected data
According to the results of Table 4, The multiple
regression coefficients (R) for the variables
components and e-HRM adoption behaviour were
0.514. The R-Square was 0.254 (25.4 percent) and
the adjusted R-Square was 0.246, according to
research data (24.6 percent ). The collection of
variables has a significant level of 0.000.
Table 5: Coefficient
Unstandardized
Coefficients
Standardized
Coefficients
t
Sig.
Results
Std. An
error of
the
Estimate
Change Statistics
R
R
Square
Adjusted R
Square
R
Square
Change
F
Change
Sig. F
Change
.514a
0.254
0.246
0.3994
0.264
13.637
0
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
79
Volume 21, 2022
B
Std.
Error
Beta
Performance Expectancy
0.056
0.038
0.087
1.897
0.007
Supported
Effort Expectancy
0.089
0.054
0.105
1.788
0.388
Not supported
Social Influence
0.142
0.052
0.187
2.899
0.002
Supported
Facilitating Conditions
0.323
0.051
0.435
5.591
0.001
Supported
Hedonic Motivation
0.048
0.03
0.078
1.009
0.341
Not supported
Source: Author collected data
Beta values of all chosen independent factors are
positive in Table 5, and it has been shown that
these variables have a positive influence on the
adoption of e-HRM practices. Particularly
significant were the statistical significance
values of 0.007, 0.002, and 0.001 for PE, SI, and
FC.
5 Results and discussion
After the study was completed, the beta
coefficient for PE was found to be 0.087, with a
positive significant and sign indicating that it
supported the hypothesis's direction. The
significant level was found to be 0.007.
According to the obtained results, H1 was
accepted and adopted. In this study, the beta
coefficient for EE was 0.105, and the
significance value was 0.388. Therefore, it does
not meet the required significance threshold and
H2 couldn’t be supported. According to the
results, the SI beta value was 0.187, with 0.002
being the significance level. H3 is accepted as a
conclusion due to the positive direction and
significance value. The facilitating conditions
produced a beta coefficient value and
significance of 0.435 with a 0.001 acceptable
level of significance. H4 was accepted as a result
of this. The hedonic motivation was associated
with beta coefficient values of 0.78 and a level
of significance of 0.341. It reveals that the
hedonic motivation orientation toward adoption
is encouraging, but that it does not have a
significant impact on the adoption of e-HRM
among employees working in the
Jordanian telecommunications sector. Then, in
this study, H5 was not accepted as a hypothesis.
Employees in the telecommunications sector in
Jordan have a positive significant impact on the
adaptation of e-HRM, according to the findings
of the research. According to the results, the
most significant factors of e-HRM adoption are
facilitating conditions, social influence, and
performance expectation. Individuals are
persuaded to engage in certain activities when
they are presented with favourable physical and
environmental circumstances. The findings of
this study confirmed that the environment has an
impact on telecommunications
sector employees' perceptions of how easy or
difficult it is to complete a task.
As a result, they feel that if they have favourable
conditions, such as technology and
organizational infrastructure, they will be more
likely to embrace and use e-HRM software.
Social influence has a significant effect on the
adoption of e-HRM by Jordanian
telecommunications sector staff. Employees in
Jordan's telecommunications sector will evaluate
the other ideas and suggestions when
determining whether or not to use e-
HRM solutions. Employees in the
telecommunications sector are anticipated to
make extensive use of e-HRM. It demonstrates
that telecommunications Staff feel that e-HRM
may assist or even enhance job results, and as a
result, they prefer to accept and use e-HRM
systems in their work. The effect of hedonic
motivation and effort expectancy on the adoption
of an e-HRM system by Jordanian
telecommunications employees is also
confirmed in this study, although the effect of
hedonic motivation and effort expectancy on the
adoption of an e-HRM system by Jordanian
telecommunications employees is not
considered.
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
80
Volume 21, 2022
This study contributes both practical and
theoretical. According to theory, the conceptual
model established in building the context may
provide a more complete explanation of the
variables that influence workers' e-HRM
adoption behaviour at work. The
telecommunications sector in Jordan was tackled
in this research as recommended by (Venkatesh
& Zhang, 2016), as it is one of the fastest-
growing sectors with a high percentage of staff
retention, and it was done so by choosing a
domain that could be verified in a varied setting.
This study made use of an expanded UTAUT2 to
include more perspectives on
telecommunications sector workers' e-HRM
adoption behaviour. The goal of this research
was to offer patients a clear route forward. The
findings will reveal where additional resources
should be directed to guarantee the efficacy of
the e-HRM implementation process. It also gives
the telecommunications sector officials in
Jordan an accurate image of their personnel'
characteristics in the occasion of implementing
an e-HRM device, as well as what employees
want to see included in their technological
working process, enabling prospective
deployments and existing installations to meet
the demands and wishes of employees. The
outcomes of this study will undoubtedly
help and advise on the critical aspects that
influence the adoption of e-HRM in the
telecommunications sector in developing
countries.
The main objective of this research was to
identify the important characteristics that affect
the adoption of e-HRM management in the
Jordanian telecommunications sector using the
results of the expanded UTAUT2 study as well
as empirical data from the field of technology
adoption. The UTASUT2 model was used to
determine average expected performance,
average expected effort, and facilitation
conditions, as well as social influence and
delicious stimuli, among others. This research
identifies the most important areas for the
adoption of e-HRM in the Jordanian
telecommunications sector. Three hypotheses
were accepted with statistically significant
values based on the theories and empirical
evidence, while two hypotheses were not
acceptable according to the analysis and
statistical significance. According to the findings
of this study, the most important positive and
influential factors in Jordan's
telecommunications industry are performance
expectancy, social influence, and facilitating
conditions. The most significant factors
influencing employees in the Jordanian
telecommunications sector's adoption of e-HRM
are, in particular, the facilitating conditions
available.
6 Future research
A list of the study's limitations was recognized,
and new research suggestions were given in light
of these findings. 358 people responded to the
survey using simple random sampling, although
different kinds of sampling might be performed
to give deeper statistical power and strengthen
the study's findings. For example, using a cluster
type of sampling. Adoption and use are
considered psychological processes, and
research utilizing longitudinal empirical
investigations would assist to acquire a good
grip. Future studies using a longitudinal study
design would greatly add to the literature. A
restricted number of instruments were utilized to
measure variables because of the unique
properties of the obtained context data. It is
recommended to incorporate additional
instruments in the questionnaire in future
research to provide more reliable results.
According to UTAUT2 theory and empirical
data, only five parameters were considered in
this investigation which contains aspects that
could affect the uptake of E-HRM. Many
mediators and moderators could help the
findings to be more understandable like
experience, knowledge transfer, and system
agility. Using some other variables would also
help the researchers to go more deeply into some
creative support for businesses and knowledge.
In the future, researchers will be able to
overcome these constraints in their studies.
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
81
Volume 21, 2022
References:
[1]. Akman, I., & Mishra, A. (2010). Gender, age
and income differences in internet usage
among employees in organizations.
Computers in Human Behavior, 26(3), 482
490.
https://doi.org/10.1016/j.chb.2009.12.007
[2]. Amin, H., Hamid, M. R. A., Lada, S., &
Anis, Z. (2008). The Adoption of Mobile
Banking in Malaysia: The Case of Bank
Islam Malaysia Berhad (Bimb).
International Journal of Business and
Society, 9(2), 43.
http://search.proquest.com/openview/bf0d0
d4d36c2861e284344f0ecb888c8/1?pq-
origsite=gscholar&cbl=28871
[3]. Anouze, A. L. M., & Alamro, A. S. (2020).
Factors affecting intention to use e-banking
in Jordan. International Journal of Bank
Marketing, 38(1), 86112.
https://doi.org/10.1108/IJBM-10-2018-0271
[4]. Bagozzi, R. P., & Youjae Yi. (1988). On the
Evaluation of Structural Equation Models.
Journal of the Academy of Marketing
Science, 16(1), 7494.
https://doi.org/10.1177/0092070388016001
07
[5]. Bondarouk, Tanya, Harms, R., & Lepak, D.
(2017). Does e-HRM lead to better HRM
service? International Journal of Human
Resource Management, 28(9), 13321362.
https://doi.org/10.1080/09585192.2015.111
8139
[6]. Bondarouk, Tanya, Parry, E., & Furtmueller,
E. (2017a). Electronic HRM: four decades of
research on adoption and consequences.
International Journal of Human Resource
Management, 28(1), 98131.
https://doi.org/10.1080/09585192.2016.124
5672
[7]. Bondarouk, Tanya, Parry, E., & Furtmueller,
E. (2017b). Electronic HRM: four decades of
research on adoption and consequences.
International Journal of Human Resource
Management, 28(1), 98131.
https://doi.org/10.1080/09585192.2016.124
5672
[8]. Bondarouk, Tanya, & Ruël, H. (2013). The
strategic value of e-HRM: Results from an
exploratory study in a governmental
organization. International Journal of
Human Resource Management, 24(2), 391
414.
https://doi.org/10.1080/09585192.2012.675
142
[9]. Bondarouk, Tanya, & Ruël, H. (2010). The
strategic value of e-HRM: Results from an
exploratory study in a governmental
organization. CEUR Workshop Proceedings,
570, 1532.
https://www.tandfonline.com/doi/abs/10.10
80/09585192.2012.675142
[10]. Bondarouk, T. V., & Ruël, H. J. M.
(2009). Electronic human resource
management: Challenges in the digital era. In
International Journal of Human Resource
Management (Vol. 20, Issue 3, pp. 505514).
https://doi.org/10.1080/0958519080270723
5
[11]. Cascio, W., & Boudreau, J. (2014).
HR strategy: optimizing risks, optimizing
rewards. Journal of Organizational
Effectiveness, 1(1), 7797.
https://doi.org/10.1108/JOEPP-01-2014-
0005
[12]. Chandradasa, A. H., & Priyashantha,
K. G. (2021). Key Determinants of E-HRM
Adoption Behavior.
http://192.248.48.160/handle/iruor/3704
[13]. Chao, C. M. (2019). Factors
determining the behavioral intention to use
mobile learning: An application and
extension of the UTAUT model. Frontiers in
Psychology, 10(JULY).
https://doi.org/10.3389/fpsyg.2019.01652
[14]. Chapman, D. S., & Webster, J.
(2003). The use of technologies in the
recruiting, screening, and selection processes
for job candidates. In International Journal
of Selection and Assessment (Vol. 11, Issues
23, pp. 113120). Blackwell Publishing
Ltd. https://doi.org/10.1111/1468-
2389.00234
[15]. Cheng, Y., & Zou, Y. (2021).
Whether and when e-HRM improves
organizational performance: A meta-
analysis. Academy of Management
Proceedings, 2021(1), 13990.
https://doi.org/10.5465/ambpp.2021.133
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
82
Volume 21, 2022
[16]. El-Masri, M., & Tarhini, A. (2017).
Factors affecting the adoption of e-learning
systems in Qatar and USA: Extending the
Unified Theory of Acceptance and Use of
Technology 2 (UTAUT2). Educational
Technology Research and Development, 1
21. https://doi.org/10.1007/s11423-016-
9508-8
[17]. Fındıklı, M. A., & Bayarçelik, E.
beyza. (2015). Exploring the Outcomes of
Electronic Human Resource Management
(E-HRM)? Procedia - Social and Behavioral
Sciences, 207, 424431.
https://doi.org/10.1016/j.sbspro.2015.10.112
[18]. Galanaki, E., Lazazzara, A., &
Parry, E. (2019). A Cross-National Analysis
of E-HRM Configurations: Integrating the
Information Technology and HRM
Perspectives. In Lecture Notes in
Information Systems and Organisation (Vol.
27, pp. 261276). Springer Heidelberg.
https://doi.org/10.1007/978-3-319-90500-
6_20
[19]. Iqbal, N., Ahmad, M., Raziq, M. M.,
& Borini, F. M. (2019). Linking e-hrm
practices and organizational outcomes:
Empirical analysis of line manager’s
perception. Revista Brasileira de Gestao de
Negocios, 21(1), 4869.
https://doi.org/10.7819/rbgn.v21i1.3964
[20]. Labrosse, M. (2008). Project
Management The Traction of Success. Wiley
Online Library, 8388.
https://doi.org/10.1002/ert
[21]. Lee, L. B. (2005). Factors
influencing email usage: applying the
UTAUT model. Eprints.Usm.My, May, 1
89.
http://eprints.usm.my/25624/1/FACTORS_I
NFLUENCING_EMAIL_USAGE_APPLY
ING_THE_UTAUT_MODEL.pdf
[22]. Lin, L. H. (2011). Electronic human
resource management and organizational
innovation: The roles of information
technology and virtual organizational
structure. International Journal of Human
Resource Management, 22(2), 235257.
https://doi.org/10.1080/09585192.2011.540
149
[23]. Luftman, J. N., Lewis, P. R., &
Oldach, S. H. (1993). Transforming the
enterprise: the alignment of business and
information technology strategies. IBM
Systems Journal, 32(1), 198221.
https://doi.org/10.1147/sj.321.0198
[24]. Maatman, M. (2006). Measuring the
effectiveness of e-HRM : the development of
an analytical framework for the
measurement of e-HRM and its application
within a Dutch Ministry. December.
http://essay.utwente.nl/583
[25]. Marler, J. H., & Parry, E. (2016).
Human resource management, strategic
involvement and e-HRM technology.
International Journal of Human Resource
Management, 27(19), 22332253.
https://doi.org/10.1080/09585192.2015.109
1980
[26]. Masum, A. K. M., Kabir, M. J., &
Chowdhury, M. M. (2015). Determinants
that influencing the adoption of E-HRM: An
empirical study on Bangladesh. Asian Social
Science, 11(21), 117124.
https://doi.org/10.5539/ass.v11n21p117
[27]. Moorthy, K., Yee, T. T., T’ing, L.
C., & Kumaran, V. V. (2019). Habit and
hedonic motivation are the strongest
influences in mobile learning behaviours
among higher education students in
Malaysia. Australasian Journal of
Educational Technology, 35(4), 174191.
https://doi.org/10.14742/ajet.4432
[28]. Mtebe, J. S., & Raisamo, R. (2014).
Investigating students’ behavioural intention
to adopt and use mobile learning in higher
education in East Africa. International
Journal of Education and Development
Using Information and Communication
Technology (IJEDICT), 10(3), 420.
https://www.learntechlib.org/p/148476/
[29]. Nagendra, A., & Deshpande, M.
(2014). Human Resource Information
Systems (HRIS) in HR Planning and
Development in Mid to Large Sized
Organizations. Procedia - Social and
Behavioral Sciences, 133, 6167.
https://doi.org/10.1016/j.sbspro.2014.04.169
[30]. Njoku, E., Ruël, H., Rowlands, H.,
Evans, L., & Murdoch, M. (2019). An
Analysis of the Contribution of e-HRM to
Sustaining Business Performance (pp. 21
39). https://doi.org/10.1108/s1877-
636120190000023003
[31]. Obeidat, B. Y. (2012). The
Relationship between Human Resource
Information System (HRIS) Functions and
Human Resource Management (HRM)
Functionalities. Journal of Management
Research, 4(4).
https://doi.org/10.5296/jmr.v4i4.2262
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
83
Volume 21, 2022
[32]. Panayotopoulou, L., Vakola, M., &
Galanaki, E. (2007). E-HR adoption and the
role of HRM: Evidence from Greece.
Personnel Review, 36(2), 277294.
https://doi.org/10.1108/0048348071072614
5
[33]. Panos, S., & Bellou, V. (2016).
Maximizing e-HRM outcomes: a moderated
mediation path. Management Decision,
54(5), 10881109.
https://doi.org/10.1108/MD-07-2015-0269
[34]. Parry, E. (2011). An examination of
e-HRM as a means to increase the value of
the HR function. International Journal of
Human Resource Management, 22(5), 1146
1162.
https://doi.org/10.1080/09585192.2011.556
791
[35]. Parry, E. (2014). e-HRM: A Catalyst
for Changing the HR Function? (pp. 589
604). https://doi.org/10.1007/978-3-642-
39747-9_24
[36]. Parry, E., & Tyson, S. (2011).
Desired goals and actual outcomes of e-
HRM. Human Resource Management
Journal, 21(3), 335354.
https://doi.org/10.1111/j.1748-
8583.2010.00149.x
[37]. Rahman, M., Mordi, C., &
Nwagbara, U. (2018). Factors influencing E-
HRM implementation in government
organisations: Case studies from
Bangladesh. Journal of Enterprise
Information Management, 31(2), 247275.
https://doi.org/10.1108/JEIM-05-2017-0066
[38]. Ruël, H., Bondarouk, T., & Looise,
J. K. (2004a). E-HRM: Innovation or
Irritation. An Explorative Empirical Study in
Five Large Companies on Web-based HRM.
Management Revu, 15(3), 364380.
https://doi.org/10.5771/0935-9915-2004-3-
364
[39]. Ruël, H., Bondarouk, T., & Looise,
J. K. (2004b). E-HRM: Innovation or
Irritation. An Explorative Empirical Study in
Five Large Companies on Web-based HRM.
Management Revu, 15(3), 364380.
https://doi.org/10.5771/0935-9915-2004-3-
364
[40]. Shadish, W. R. (2002). Revisiting
field experimentation: Field notes for the
future. In Psychological Methods (Vol. 7,
Issue 1, pp. 318).
https://doi.org/10.1037/1082-989X.7.1.3
[41]. SHILPA, V., & Gopal, R. (2011).
The Implications of Implementing
Electronic-Human Resource Management
(E-HRM) Systems in Companies. Journal of
Information Systems and , 2(1), 1029.
https://search.proquest.com/openview/c25ba
470cbaf3bb10e4b06452a0e8b41/1.pdf?pq-
origsite=gscholar&cbl=616602
[42]. Strohmeier, S. (2007). Research in e-
HRM: Review and implications. Human
Resource Management Review, 17(1), 19
37.
https://doi.org/10.1016/j.hrmr.2006.11.002
[43]. Strohmeier, S., & Kabst, R. (2014).
Configurations of e-HRM - an empirical
exploration. Employee Relations, 36(4),
333353. https://doi.org/10.1108/ER-07-
2013-0082
[44]. Tak, P., & Panwar, S. (2017). Using
UTAUT 2 model to predict mobile app based
shopping: evidences from India. Journal of
Indian Business Research, 9(3), 248264.
https://doi.org/10.1108/JIBR-11-2016-0132
[45]. Talukdar, A., & Ganguly, A. (2021).
A dark side of e-HRM: mediating role of HR
service delivery and HR socialization on HR
effectiveness. International Journal of
Manpower. https://doi.org/10.1108/IJM-01-
2021-0038
[46]. TRC. (2020a). Annual report TRC.
https://trc.gov.jo/Pages/viewpage?pageID=2
15
[47]. TRC. (2020b).
TELECOMMUNICATIONS REGULATORY
AUTHORITY ANNUAL REPORT 2020.
https://trc.gov.jo/Pages/viewpage?pageID=2
15
[48]. Venkatesh, V., Morris, M. G., Davis,
G. B., & Davis, F. D. (2003). User
acceptance of information technology:
Toward a unified view. MIS Quarterly:
Management Information Systems, 27(3),
425478. https://doi.org/10.2307/30036540
[49]. Venkatesh, V., Thong, J., & Xu, X.
(2012). Consumer acceptance and user of
information technology: Extending the
unified theory of acceptance and use of
technology. MIS Quarterly, 36(1), 157178.
https://doi.org/10.1111/j.1365-
2729.2006.00163.x
[50]. Venkatesh, V., & Zhang, X. (2010).
Unified theory of acceptance and use of
technology: U.S. vs. China. Journal of
Global Information Technology
Management, 13(1), 527.
https://doi.org/10.1080/1097198X.2010.108
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
84
Volume 21, 2022
56507
[51]. Venkatesh, V., & Zhang, X. (2016).
Unified theory of acceptance and use of
technology: U.S. vs. China. Journal of
Global Information Technology
Management, 13(1), 527.
https://doi.org/10.1080/1097198X.2010.108
56507
[52]. Wiblen, S., Grant, D., & Dery, K.
(2010). Transitioning to a new HRIS: The
reshaping of human resources and
information technology talent. Journal of
Electronic Commerce Research, 11, 251
267.
http://ro.uow.edu.au/cgi/viewcontent.cgi?art
icle=1960&context=buspapers
[53]. Yamane, T. (1967). Elementary
sampling theory. Taro Yamane.
[54]. Yusoff, Y. M., & Ramayah, T.
(2021). The Adoption of e-HRM: A View of a
Telecommunications Company in
Zimbabwe.
http://libraryaplos.com/handle/123456789/7
950
[55]. Zhou, L., Chen, Z., Li, J., Zhang, X.,
& Tian, F. (2021). The influence of
electronic human resource management on
employees proactive behavior: based on the
job crafting perspective. In Journal of
Management and Organization.
https://doi.org/10.1017/jmo.2021.33
[56]. Zuiderwijk, A., Shinde, R., &
Janssen, M. (2019). Investigating the
attainment of open government data
objectives: is there a mismatch between
objectives and results? International Review
of Administrative Sciences, 85(4), 645672.
https://doi.org/10.1177/0020852317739115
Creative Commons Attribution License 4.0
(Attribution 4.0 International, CC BY 4.0)
This article is published under the terms of the Creative
Commons Attribution License 4.0
https://creativecommons.org/licenses/by/4.0/deed.en_US
WSEAS TRANSACTIONS on COMMUNICATIONS
DOI: 10.37394/23204.2022.21.12
Jihad Fraij
E-ISSN: 2224-2864
85
Volume 21, 2022