daa273d6-4bab-4246-9129-4d8d6f5ef84b20220608104727848wseas:wseasmdt@crossref.orgMDT DepositWSEAS TRANSACTIONS ON COMMUNICATIONS2224-28641109-274210.37394/23204http://wseas.org/wseas/cms.action?id=4021130202213020222110.37394/23204.2022.21https://wseas.com/journals/communications/2022.phpGeorgiaGrammatikopoulouBusiness Administration International Hellenic University Terma Magnesias str, Serres, Greece GREECEMariaTsourelaBusiness Administration International Hellenic University Terma Magnesias str, Serres, Greece GREECEInternet of Things (IoT) refers to the billions of physical devices around the world that are now connected to the internet, collecting and sharing data. The common managerial and theoretical concern is to build IoT applications momentum, in order to bolster possible weaknesses and stimulate their adoption by individuals. This research explores the influence of IoT applications in hospitality industry. Since IoT applications are considered to add value to hotel guests, their influence, from a potential guest’s perspective, over a hotel’s primary activities and operations is examined. Hotels, by adding value to their service provisions, could achieve higher customer satisfaction and loyalty levels, conferring a sustainable competitive advantage. Resourced-Based View model was used, because it concentrates on how a hotel’s key resources can create value for its customers to meet their needs, which in turn enhances its ability to gain competitive advantage. For current research purposes, a questionnaire was created and distributed to evaluate whether a hotel’s IoT applications are associated with choice and guests’ preference of an IoT enabled hotel. Findings revealed that all studied IoT applications are hotel services enhancement instruments. 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