5039534c-aa0b-4e4a-9d3e-c0caa4bc525d20250226073238267wseas:wseasmdt@crossref.orgMDT DepositWSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS2224-28991109-952610.37394/23207http://wseas.org/wseas/cms.action?id=40161720251720252210.37394/23207.2025.22https://wseas.com/journals/bae/2025.phpBlertaLeka (Moçka)Department of Mathematics and Informatics, Agricultural University of Tirana, Faculty of Economy and Agribusiness, St. “Paisi Vodica” 1025, Tirana, ALBANIADanielLekaSpecial Court of First Instance for Corruption and Organized Crime, St. "Jordan Misja", 1057, Tirana, ALBANIABrunildaBarakuDepartment of Mathematics and Informatics, Agricultural University of Tirana, Faculty of Economy and Agribusiness, St. “Paisi Vodica” 1025, Tirana, ALBANIABusiness Intelligence (BI) is a vital tool for many different businesses, and the automotive sector, particularly the auto parts industry, reaps significant benefits from it. With an emphasis on product sales, pricing tactics, and improving staff performance, this study explores the revolutionary impact of BI in streamlining operations within the auto parts sector. By integrating BI, businesses can improve their overall sales performance, optimize their product offers, and fine-tune their pricing strategies. By providing employees with enhanced reports that support daily sales operations, better decision-making, and wider performance indicators, the study also emphasizes BI's critical role in enhancing employment statistics. This research illustrates how BI tools may improve decision-making by offering real-time data that enable executives, managers, and staff to react quickly and strategically to market dynamics through a case study of ABC Auto Parts Company. By incorporating BI into routine operations, a more data-driven and responsive environment is created, which enhances store management and sales processes. These insights boost performance indicators like monthly sales, increase operational efficiency, and give businesses a competitive edge. By highlighting the critical connection between BI, well-informed decision-making, and operational excellence, this study positions the auto parts sector for increased productivity and strategic expansion in a changing market. Demonstrating useful BI applications and their advantages, this study offers practical insights that help firms achieve long-term success through the best possible use of BI.2262025226202527027926https://wseas.com/journals/bae/2025/a505118-356.pdf10.37394/23207.2025.22.26https://wseas.com/journals/bae/2025/a505118-356.pdf10.36687/inetwp141Simonazzi, A., Carreto-Sangines, J. & Russo, M. (2020) “The future of the automotive industry: dangerous challenges or new life for a saturated market?” Institute for New Economic Thinking Working Paper Series no. 141, pp.1-34, https://doi.org/10.36687/inetwp141. 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