insurance- company customers in Jordan. Utilizing descriptive and analytical methods, the study surveyed

northern province customers in Jerash, Irbid, and Ajloun. Of the 300 questionnaires distributed, 288 were

gathered, a 96% response rate. The data underwent various statistical analyses including regression, t-tests, and

variance analysis. The results show that social marketing among Jordanian insurance customers significantly

and favorably increases the behavioral and attitudinal components of brand loyalty. The newspaper proposes

that companies create specialized departments for social initiatives and media campaigns that enlighten the

public about pertinent facts to increase the degree of customer awareness and loyalty. This study examines the

connection between social media marketing and client loyalty in the Jordanian insurance industry. Additionally,

it offers helpful suggestions to businesses looking to improve their social media marketing efforts.

Regardless of economic challenges, businesses

operating in the insurance industry are required to

provide evidence that they make a significant

contribution to society. The significance of social

responsibility and the role that businesses play in

society has been brought to light as a result of

economic complications. Every one of these facets

has been taken into consideration, which has shown

the significance of social commitment, [1]. The

insurance companies as they work to find solutions

to these issues. To achieve their objectives in terms

of social development and marketing their services,

they use a wide range of strategies. The loyalty of

your insurance company's customers may rise if the

businesses need to modify their marketing ratio to

maintain their competitive edge. By doing this, they

will be able to maintain their market share. They

need prosperity to compete. The ratios of

communication have changed due to technology.

The whole responsibility for this must be placed on

the advancement of technology. Social networking

is a strategy that insurance companies use to learn

about their customers and to retain them as

itself from competitors in the industry, [2]. Despite

the present economic storm, the insurance industry

may likely be able to weather it and contribute to the

building of an economy that is more resilient and

financially sustainable, [5]. The employment of

market and social marketing strategies will allow for

the successful completion of both of these

objectives.

economic, and environmental difficulties that have

competitiveness in the global market and the

expansion of ecologically and socially conscious

customer groups, [3]. To meet the demands of the

modern business environment, businesses utilize

social media platforms to market their goods and

services and stay in touch with their customers. In

their work, [7], [8] contend that social marketing is

neither a theory nor a notion. According to them, it

is neither. Despite this, a wide range of other ideas,

including those from the disciplines of

the insurance industry. If insurance companies

match their objectives with the larger objectives of

society and apply environmentally responsible

practices, they may be able to boost brand loyalty

and contribute to the creation of a more sustainable

future.

the overall positive and ethical impact of marketing

ethics on the mental image. The most influential

elements of marketing ethics in enhancing the

mental image, ranked from most to least influential,

were honesty and integrity, justice, citizenship, and

responsibility. Moreover, [14], conducted a study

focused on the impacts of social marketing

applications on customer behavior and customer

Loyalty. The researcher found that results indicated

rate at which a brand comes to mind, which fosters

consumer loyalty, is rising, [15]. The findings of the

research point to the necessity for businesses to use

marketing initiatives successfully and efficiently for

a set amount of time, together with a trained crew

and a sufficient budget, for them to fulfill their

obligations to the community. Instead of viewing

social marketing as an unnecessary expense,

businesses can embrace it as a long-term strategic

investment tool, [16]. Therefore, it can be

companies in Jordan.

The study's conceptual framework highlights the

importance of attitude loyalty, which is a customer's

customer loyalty. The framework also emphasizes

how corporate social responsibility (CSR) and social

marketing influence customer attitudes. Research

indicates that such endeavors have the potential to

favorably impact customers' opinions of a business

and its offerings, ultimately cultivating a sense of

loyalty toward the brand.

for comprehending the intricate relationship

between customer attitudes, behaviors, and loyalty

sampling, with a total of (300) individuals from the

study population. (288) questionnaires were

retrieved, and all were valid for analysis, with a

percentage of (96%), during the year 2023.

the study instrument was designed in the form of a

questionnaire based on theoretical literature and

previous studies.

Presentation and analysis of study data: Arithmetic

means for the independent variable of social

marketing with its dimensions. To answer the main

question of the study: Does social marketing (social

services, social ideas) have an impact on the mental

image and its dimensions (expenditure level,

impact of social marketing on enhancing brand

loyalty among customers of insurance companies in

Jordan, from their perspective, was (3.682) with a

standard deviation of (1.067). The arithmetic means

and standard deviations were calculated for the

estimates of the study sample on social media

marketing items as follows:

5.1 First Domain: Social Marketing

To illustrate the degree of assessment of this

indicating a high degree. The arithmetic means for

the items in the first domain, Social Marketing,

ranging from (3.891 to 3.601). Paragraph number

ranking first and having the highest arithmetic mean

of 3.778 and a standard deviation of 1.0517, with a

(high) degree of variation. Following in the second

position is the (attitudinal loyalty) with an

arithmetic mean of 3.741, a standard deviation of

1.0785, and a (high) degree of variation. In the third

and last position is the (intensity of repurchase) with

an arithmetic mean of 3.678, a standard deviation of

1.0714, and a (high) degree of variation.

5.2 First Dimension: Expenditure Level

To answer the first sub-question: Does social

illustrates this.

dimension as a whole is (3.678) with a standard

deviation of (1.785), indicating a high level. The

calculated averages for the cognitive dimension

ranged from (3.812 to 3.552). Paragraph (3) ranked

highest, with an average of (3.812), a high degree,

and a standard deviation of (1.135). On the other

of (3.97) and a (high) degree, with a standard

deviation of (0.987). On the other hand, paragraph

number (8) ranked last, with an average of (3.674) a

(high) degree, and a standard deviation of (1.149).

deviations, ranks, and grades for the third-dimension

In conclusion, social marketing has a significant and

are used in order to determine the nature of this

relationship. According to the data, Jordanian

insurance companies are required to take part in

social media initiatives and campaigns with the

objective of boosting client loyalty and awareness.

These results provide Jordanian insurance

businesses significant fresh views and ideas for

improving their social media marketing strategies

and increasing the loyalty of their customers.

[7] N. A. Ismail and M. King, “Firm

[17] N. G. Mankiw and M. P. Taylor, Economics,

[18] J. J. Rivera, E. Bigne, and R. Curras-Perez,

[20] C. B. Bhattacharya and S. Sen, “Consumer-

[21] V. S. Folkes and M. A. Kamins, “Effects of

[23] X. Luo and C. B. Bhattacharya, “Corporate

[24] A. McWilliams and D. Siegel, “Corporate

[26] M. A. Mujahidin; Yusuf Rian; Sutaguna, I.