survival and sustainable development in the current
context. When higher education institutions start to
marketize, competition is inevitable. As a result,
they no longer focus solely on teaching, but have
attempted to do research, transfer knowledge, and
offer community and social services as well.
However, identifying the target “customers' of
research and social services is more complex than
that of teaching as in teaching, the first and foremost
“customers” are students accompanied by their
families, and businesses (or employers). Therefore,
the quality of research and research staff, as well as
the quality of knowledge transfer and social services
have become indices denoting universities’
competitiveness.
Discussing competitiveness, there are currently
three ways to interpret the term. Firstly, some
researchers have viewed universities’
competitiveness purely from a business perspective.
It means universities’ competitiveness is the same as
that of businesses aiming at profits in general, [2].
Secondly, universities’ competitiveness is
considered the outcomes of the institutions in the
university ranking system, [3]. Such an approach is
different from the first perspective as the important
factors involved in the latter such as revenue or
profits are excluded in the former. Lastly,
combining both of the above viewpoints, some
scholars took into account elements of businesses’
competitiveness and typical features of universities
when discussing universities’ competitiveness, [4].
The above approaches may either contradict or
support each other from time to time, which at the
same time, have pointed out that there is a research
gap in association with universities’
competitiveness, leading to the need of developing a
solid theoretical base for the subject matter.
According to [1], universities’ competitiveness
refers to their ability to meet the expectations of
stakeholders such as students, the government,
businesses, and the community in a way that
outperforms their rivals of the same class.
In [5], the author stated that universities’
competitiveness is reflected through their
capabilities to satisfy the demands of both internal
and external stakeholders based on the prevalent
competitive advantages (which are established based
on the internal and external conditions).
According to [4], universities’ competitiveness
is identified in association with the analysis of their
rankings including the ratio of students and
lecturers, the percentage of citations per lecturer, the
ratio of international students/lecturers, profits from
innovation activities, and profits per
student/lecturer.
In [6], the author thought that universities’
competitiveness involves (1) their ability to
maintain their position using their knowledge-
related offerings in a certain educational segment
on the global scale, (2) their ability to compete in
scientific research globally, (3) their ability to
offer quality training services of international
standards in each discipline, and (4) their ability to
carry out further social missions.
From the authors’ observation and perspective,
the conception of universities’ competitiveness in
[6], is of high consensus and could be adopted and
is highly suitable with the nature of this particular
paper.
2.2 Theories on University Autonomy
Since 2014, by Resolution 77/NQ-CP, Vietnam’s
Government has piloted university autonomy in
certain higher education institutions, which as a
result, has led to unprecedented competition
among public ones. It can become the driving
force boosting universities’ proactiveness,
creativity, increased performance, and
diversification of training modes, better meeting
the nation’s labor needs. On the other hand,
autonomy means universities will no longer be
subsidized by the State, which has served as a
major income source for most public institutions.
Pressure from competition for survival without
financial support from the State budget requires
the institutions to make greater efforts to be able to
stand out. Despite increasingly intense competition
in various forms and patterns, higher education
institutions are still struggling to improve their
competitiveness, which partly results from their
inability to identify the concept and constituents of
competitiveness acting as the basis for solutions.
Several studies have pointed out that
university autonomy includes the following
factors: Training autonomy, financial autonomy,
Organizational autonomy, and Facility autonomy.
University autonomy is inevitable and will be
granted to institutions on a bigger scale.
In [7], the author pointed out the five factors
of university autonomy, which are Academic and
training autonomy, Financial and asset autonomy,
Staffing and organizational autonomy,
International cooperation autonomy, and Quality
assurance autonomy. This viewpoint has proved
itself to be the most comprehensive, reflecting the
nature of university autonomy, and is used in this
research.
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2024.21.80
Nguyen Anh Tuan, Nguyen Ngoc Trang