abroad; the total assets of banks in foreign currency
(in particular, the temporary impact of hostilities and
their consequences on the performance indicators of
banks should not lead to recognition of the most
affected of them as insolvent) to prevent the
processes of destabilization of the financial market.
These are strategic measures that can support or
increase the capacity of the foreign exchange
market. However, to determine actual measures to
increase profits for key operations, the basic element
of the strategic map is the reproduction of the
process of changes in performance from the rotation
of specific currencies according to current/possible
options for investments, since these processes
directly affect the performance of the foreign
exchange market. As a result of the combination of
market capacity with options for effective
investments, a dynamic model of the effectiveness
of the foreign exchange market of Ukraine was
formed (Table 1, Appendix), based on the content of
which the content of the strategic performance map
for 2022-2024 was determined (Table 4, Appendix).
The content of the strategic map allows us to state
that, taking into account the reaction of the internal
environment, to ensure the target capacity of the
foreign exchange market (which has a specific
expression in terms of volume and structure), it is
necessary to implement supporting strategic actions.
By 2024, the target capacity of the foreign exchange
market is set at the level of UAH 327,304.9 million.
by purchase and at the level of UAH 328,254.4
million. for sale For 2021-2024, a gradual transition
to the following structure of operations with IP on
the foreign exchange market is structurally required:
anonymous cash transactions of clients of non-
banking institutions with IP, exchange between
private individuals (hereinafter AO) - a decrease in
the share from 26% to 16.9%; transactions of bank
customers with non-cash IP - support at the level of
37% (in connection with the war threat in Ukraine,
cash exchange through bank cash desks will be in
demand in the future by customers who are used to
operating in cash currency); operations of banks,
non-banking institutions with cash IP - increase in
share from 6.6% to 13.1%; transactions of bank
clients with non-cash foreign currency – share
change from 30.2 to 33%. To achieve the outlined
characteristics of the market, the authorities must
provide: protection of the interests of bank clients (at
the expense of their guaranteed access to own/credit
funds, payments, and transfers); further currency
liberalization (to reduce the share of anonymous
cash transactions with IP, volumes of exchange
between private individuals); maintenance of banks'
activities and their liquidity (maintenance of banks'
liquidity through refinancing instruments); honest
reflection of the real financial condition of banks.
Based on these strategic principles, the NBU defines
a list of operational measures to support the banking
system. For example: 1) in connection with the
introduction of martial law in Ukraine on February
24, 2022 (for 30 days with gradual relaxation) and a
temporary restriction on the purchase of IP at an
interbank or its issuance at the bank's cash desk
during 2022 (with their relaxation from March 8,
2022); 2) refinancing of banks on "overnight" terms
with collateral of highly liquid assets, in particular
government securities, etc. Banks should carry out a
number of the following operational actions:
reduction of fees for services (in particular, to pay
for goods and services without hindrance); carrying
out cash and non-cash monetary transactions (in
particular: carrying out non-cash purchase and sale
of foreign currency in self-service terminals, in
Internet banking, in cash registers; issuing cards to
foreign currency accounts, for direct settlements,
making deposits or withdrawing cash in foreign
currency). Taking into account the above-mentioned
features of maintaining the capacity of the foreign
exchange market, the strategic map is focused on
measures to stabilize and support the functionality of
its internal environment for bank transactions with
foreign currency (further - foreign currency), the
features of which are complemented by a descriptive
and numerical presentation of data on foreign
currency purchase and sale transactions (Table 2,
Appendix), [4].
Descriptive and numerical presentation of data on
the purchase and sale of IP on the foreign exchange
market of Ukraine for 2022-2024, UAH million,
formed taking into account the target market
capacity for each of the transactions on the foreign
exchange market of Ukraine and the maximum
possible income for each type of transaction, which
are determined by the average values of the spread.
The spread is determined separately between the
buying and selling rates of foreign currency, banking
metals, and investment coins. Variants of
fluctuations of the spread between the best prices of
purchase and sale of currencies are determined
according to the projected field of its action in the
currencies of PLN, USD, CHF, EUR, GBP, and
CAD. For other currencies, such forecasting is not
carried out due to the lack of data, [5]. The
significance of data presentation is determined by
the possibilities of forecasting changes in
performance, taking into account the target state of
transactions on the foreign exchange market of
Ukraine. The description can be clarified by
modeling the target conditions for the distribution of
funds in the foreign exchange market because they
determine the direction and content of achieving the
highest effectiveness of such operations (Table 1,
Appendix). In particular, according to the target
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.233
Irtyshcheva Inna, Stehnei Marianna,
Kramarenko Iryna, Liashenko Oleksandra,
Mykhalchynets Halyna, Mykhalchynets Nataliia