The Role of Strategic Awareness in Developing the Practice of Strategic
Foresight in Business Organizations
-Epistemological Perspective-
AHMAD ALI SALIH, AHMAD YACOUB NASEREDDIN
Faculty of Business,
Middle East University,
Amman, 11831,
JORDAN
Abstract: - Current research aimed at investigating the role of strategic awareness in developing the practice of
strategic foresight in business organizations; in an attempt to cope with an intellectual dilemma summarized in
that the practice of strategic foresight is still very limited in business organizations in general and in Arab
business organizations in particular, for three reasons, first: its novelty and lacking its awareness; second:
anxiety towards the future; third: nature of consideration to the future. Furthermore, to achieve the foregoing,
the qualitative approach was used employing the epistemological prospective, because this prospective fathoms
on rooting the knowledge for exploring factors, variables, and dimensions affecting the stimulation to use the
strategic foresight, and reduce the barriers to practicing this prospective in the lived reality thru stimulating out-
of-the-box thinking on the one hand, and increase the cognitive movement sensibly, analytically, critically,
synthetically, and evaluative on the other hand. Yet, as for the study sample, it was purposive consisting of
many studies, literature, documents, and documented experiments that were predetermined and purposively.
However, the research reached a number of conclusions most notably: that strategic awareness plays a
(synergistic) role to strategic foresight from the realism simulation perspective. This research depends on the
reliable knowledge already gathered from people of knowledge and books. Whereas, strategic awareness plays
the (influential) role of strategic awareness from the rationalism simulation perspective which uses logical
knowledge that inquires into the fact thru knowing the cause.
The research has presented several recommendations first of which: the necessity to invest in the relation of
strategic awareness with strategic foresight to activate the synergistic role thru stimulating critical thinking
where this type of thinking would help in developing the area of strategic foresight. As well as to activate the
influential role thru developing creative thinking, because this thinking encourages the detection of new
relations, the adoption of authentic solutions, and the capability to sense problems.
Key-Words: - strategic awareness, strategic foresight, business organizations synergistic role, influential role.
Received: April 22, 2023. Revised: October 4, 2023. Accepted: October 15, 2023. Published: October 27, 2023.
1 Introduction
Most business organizations live in troubled and
uncontrolled environments due to the dominance of
environmental uncertainty and scarcity of
information, multiple accelerating environmental
changes on the one hand, and on the other hand, the
said organizations face acute competition requiring
distinct qualifications and advanced non-
conventional thinking levels.
In the midst of these two challenges (turbulent
and competitive environment), business
organizations are fighting for the sake of survival
and continuity in the field of competition. And in
order to cope with these challenges business
organizations are required to advance their strategic
awareness levels and accept the logic of challenges,
pay more attention to the future and its processing
as being an imposed indispensable variable, and
adopt the practice of strategic foresight as being a
method to see the future and to develop the
proactive and adaptive capabilities, [1], [2] this on
one hand and the investment in the relation of
strategic awareness with the strategic foresight on
the other hand, because that the prospective
innovative performance gets greatly affected by the
extent of the strategic awareness among the leaders
thru practicing the political and transformational
leadership, [3], therefore facing the prospective
crises depend mainly on the leadership awareness
and ability to use the experience strategic lens to
find the future challenges solutions, [4], [5]
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Based on this, the current research seeks to
investigate the role of strategic awareness in
developing the practice of strategic foresight in
business organizations using the epistemological
prospective which fathom rooting the knowledge to
explore factors and variables and dimensions that
affect the stimulation of practicing the strategic
foresight, and, reduce the barriers to practicing it on
the ground; in an attempt to stimulate the said
organizations to adopt the approach of making the
future and manage its variables in a manner
realizing the possibility to deal with the
environmental uncertainty in realistically and
rationally to win the competition by way of
reinforcing the competitive position.
2 The Framework of Research and
Paradigm
2.1 Intellectual Dilemma of Research and
the Knowledge Gap
Day after day strategic anxiety increases among
business organizations leaders due to accelerating
environmental waves of uncertainty and variation of
strategic arms of competition, [6]. Environmental
uncertainty represents a negative phenomenon that
materialized from the lacking of information on the
part of decision-makers about the relevant
environmental factors associated with the problem
put forward, and their inability to predict the
external variables, [7], [8]. This would create
difficulty in diagnosing the prospective variables
affecting the making of clear decisions, and thus,
failure of organizations to survive within the
competition circle, [9]. And as a result of that, many
studies, [10], [11], [12], [13], demanded to reduce
the gap of environmental uncertainty by depending
on prospective studies, especially strategic foresight;
because strategic foresight provides the decision
makers with many images and varied solutions for
the alternative futures that could be taken up to re-
innovate the organizations and deal with the
environmental vagueness, and investing in the
futuristic opportunities, [14], [15].
And in spite of the importance of the strategic
foresight yet its uses are still very limited generally
speaking, and in the Arab business organizations in
particular for three reasons: first its novelty and
lacking of awareness of it ; because the interest in
futuristic studies can't occur without establishing the
awareness methodically and practicably, [16] ,
second the anxiety towards the future ; where it was
the dominating pattern among the Arab managers
due to psychological and natural factors of the social
make-up of the Arab man relation in imagining the
time based on conventional interpretations, and
therefore, this produced weakness in the future
perspective among those mangers, [17], third the
nature of consideration to the future, where
assumed that to see the future as being a respondent
variable (dependent) to human action effects and
intellectual accumulation of the civilization; but the
reality is seen as an illustrative variable
(independent) and this a gross mistake caused by the
fragility of the strategic thought in the making of
future, [18] .
The foregoing represents the features of the
current research intellectual dilemma, which may
lead us to diagnose the knowledge gap formed in the
scarcity of studies that determine the reasons for
abstaining from using the prospective studies in
general, and the strategic foresight in particular, in
developing the Arab business organizations, and the
limitedness of studies that determine the
requirements of applying the strategic foresight in
the Arab business organizations; and finally, the
absence of the fundamental studies with
epistemological prospective that fathom in rooting
the knowledge to explore factors, variables, and
dimensions affecting the stimulation to use the
strategic foresight and reducing the barriers to
practicing it on the ground; where the strategic
awareness might be one of the most important
variables in this regard.
2.2.1 Main Research Question and Sub-
Questions
The research attempts to answer the following key
question:
(Does strategic awareness play a role in developing
the practice of strategic foresight?)
Answer this main question entails answering the
following sub-questions:
1. What justifies the use of an epistemological
perspective in the current research?
2. What is the intellectual and conceptual basis of
strategic awareness?
3. What is the intellectual and conceptual basis of
strategic foresight?
4. What are the assumptions that will be used in
epistemological simulation to build images and
syntheses of the strategic awareness relation
with the strategic foresight and diagnose the
anticipated roles?
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2.2.2 Importance of the Research Intellectually
and Practically
The importance of this research is outlined in the
following aspects:
- Enlarging the debate on contemporary
subjects in strategic thinking, namely, strategic
awareness and strategic foresight, with the aim to
increase the clarity and benefit from their
intellectual data.
- Focusing on epistemological foresight and
its significance in analyzing the strategic thought
phenomena and combining its complex elements,
and this would contribute to increasing the area of
rooting the knowledge.
- Opening windows for addition and critique
and assessment to stimulate carrying out more
future research and studies with numerous images,
the basic and other applied, and a third evaluative.
- Researchers and practitioners would equally
benefit from employing the results of this research
in applications, theoretical and practical practices.
2.2.3 The Purpose and Objectives of the
Research
The current research study's purpose at diagnosing
the role of strategic awareness in developing the
practice of strategic foresight, by realizing the
following objectives:
1. Identify justifications for using the
epistemological perspective in analyzing the
strategic thought phenomena and synthesizing its
elements.
2. Provide intellectual and conceptual
framework about the main research topics, strategic
awareness, and strategic foresight.
3. Describe the nature of probable relations
between strategic awareness and strategic foresight
by simulating it epistemologically to extract the
roles anticipated for development.
2.2.4 Research Paradigm and Perspectives
The paradigm is a factual formal structure for an
abstract philosophical fact that needs to be debated
on the ground to draw out the truth based on the
researcher self on the one hand, and the reality as
being a field to experiment what has been achieved
on the other hand, [19]. so it represents the
conceptual lens through which the researcher
investigates the methodological aspects of his
project by way of identifying the research methods
that will be used, and, how to collect and analyze
the data and draw the results out of them, [20].
The paradigm consists of four perspectives,
some call them 'elements', these are:
Epistemological perspective
* Conception: Epistemology (theory of knowledge),
represents the researcher's view in explaining the
knowledge however the known truth was;
irrespective of the cognitive truth type, providing to
determine the source from which the researcher
draws his knowledge. And consequently, it's the
study of knowledge nature and rationalization. And
so, in the perspective of knowledge theory, you can
put forward questions like: is knowledge something
that can be obtained from one side, or something
available to people with individual expertise? What
is the nature of knowledge and the relation between
the knower and the known? What is the relation
between me, in my capacity as inquirer, and what is
known, [21]?
These questions are important because they help
the researcher to put themselves in the research
context to discover what is new, with the view of
what is known through understanding the nature of
relations, [22], [23].
In summary, the epistemological perspective
heeds two central questions, they are: the first what
are the sources of basic knowledge? Is it the mind or
senses or tuition, or a combination thereof? The
second is what is the nature of knowledge, [24]?
It appears from the aforesaid that the
epistemological perspective grants the researcher
the freedom to think outside the box on the one
hand, and increases the cognitive movement
sensibly, analytically, critically, synthetically, and
evaluative and this is the first justification to adopt
this perspective in the current research.
Sources: epistemological perspective depends on
four sources of knowledge, these sources are:
intuitive knowledge, reliable knowledge, rationalism
knowledge, and experimental knowledge. The
following illustrates the order of the said knowledge
sources by their use, [25]:
- Relying on beliefs, faith, and intuition, therefore
the knowledge base of research is intuitive
knowledge.
- Relying on the data collected from people of
knowledge, books, and leaders of organizations
where the knowledge base will be reliable
knowledge.
- Focusing on the cause as being the surest way to
learn about the truth, so the knowledge base will be
rationalism knowledge or logical knowledge.
- Focusing on the meaning and clear objective facts,
where the knowledge base will be the experimental
knowledge.
It's evident from the above, that the epistemological
perspective is important for the researcher because
he can easily explore the knowledge in the social
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context in which it is placed, and how to deal with it
in this framework. And, this is the second
justification for adopting this perspective in the
current research.
Flexibility: this perspective maintains high
flexibility consisting of the possibility to synthesize
and discuss a number of knowledge sources in one
research and by the context where the researcher
lives.
In this context, current research relies on discussing
two knowledge sources: (reliability and
rationalism), which is the third justification for
adopting this perspective in the current research.
● Methodological perspective
- Method: qualitative method was used in this
research by relying on induction and scrutiny of the
knowledge sources in the literature, and analyzing
its implications, [26], and then drawing out the
results therefrom based on the epistemological
perspective.
- Sample: purposive sample involving a number of
studies and literature and documents and
documented experiments that have been
predetermined and purposely.
- Structure: the research is composed of four main
themes: (general framework, paradigm, intellectual
and conceptual framework, the induction framework
according to the epistemological perspective, and
finally the closing framework which contains the
conclusions and recommendations).
● Ontological perspective
Meaning to search for the absolute existence, the
general existence, and according to Aristotle
searching for existence as is, [27]. And thus, this
perspective tends to the assumptions adopted by the
research whether they are logical or true, or natural
in interpreting the essence of the social phenomenon
in which the research inquires, [28].
● Axiological perspective
the axiological perspective refers to the ethical
issues that should be observed in the research. And
therefore, this perspective represents the ethical
framework for making the right decisions. And in
the current research emphasis will be made on the
following elements: (observing privacy, seeking
precision, respecting intellectual property, and
abiding by the mechanism of accessing data).
● Limitations and determinants of the research:
- Limitations of research: the current research is
delineated by the following:
1. The two knowledge sources (reliability) and
(rationalism)
2. The references, sources, reports, and surveys
were purposely chosen in this research.
- Determinants of the research: most important
determinants of the current research:
1. Credibility and reliability of the data and
information trustworthy in the references and
sources and reports, in addition to the accuracy of
analyses and tests and their rationality in diagnosing
the cause and effect.
2. It's difficult to generalize the results of the current
scientific research to the organizations that don't
practice strategic awareness or their practice utilizes
the reaction based on the saying (wait, and see?!)
and not the proactive practices.
At the end of discussing this theme, the answer to
the first sub-question has been given and thus the
first objective of the research objectives is realized.
3 Intellectual and Conceptual
Framework of the Research Topics
The current theme discusses the intellectual and
conceptual implications of the research topics:
(strategic awareness, strategic foresight), and as
follows
3.1 Intellectual and Conceptual Framework
of Strategic Awareness
The current theme discusses the intellectual and
conceptual implications of the research topics:
(strategic awareness, strategic foresight), and as
follows:
Intellectual and conceptual framework of strategic
awareness:
Strategic awareness is considered among the hot and
critical topics because it focuses on detecting the
likely probabilities in realizing the organization's
targets and effectively, and in spite of that, it was
overlooked and not taken up by the business
organizations as it calls for advanced and
sophisticated analytical capabilities not available to
them, [29].
However, strategic awareness was known as the
process to access non-analytical data in the process
of strategic decision-making by way of integrating
awareness and latent knowledge with the strategy to
boost the efficacy of true knowledge for the industry
and worldly trends and prospective probabilities,
[30].
It represents perception, distinction,
understanding, and explanation. So it's a perception
belonging to the surrounding variables, whether
political, economic, social, or else, and knowing
their degree of risk, and the distinction between the
temporal and spatial variables with incredible speed,
intellectually and practically; and understanding and
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explaining the variables, in the strategic position
framework, [31].
And was known also as an advanced stage of
the meta-thinking arising from synthesizing
advanced rational processes with implications of
strategic thinking to promote the analytical and
synthetic capability to draw out and infer the
beneficial and effective information and knowledge
that contribute to lowering the uncertainty and
environment vagueness, and, then looking up to
future trends and thus taking the prudent strategic
decisions that achieve the survival and growth of the
organization and develop its competitive capabilities
that enable them to add the unique value to the
clients, [29].
Based on the previous concepts and by
benefiting from their intellectual proposals, then the
current research sees that the tasks of strategic
awareness are outlined in the following:
- Activate the advanced rational processes at
the three levels: (individual, collective, and
organizational).
- Depend on perception, discrimination,
understanding, explanation, and vision.
- Develop the analytical and synthetic
capabilities of the strategic thinking system.
- Draw out the necessary data and deduce the
useful information that contributes to lowering the
environmental uncertainty levels and effecting a
logical balance between the environmental
variables.
- Contribute to making dynamic decisions
and take up them to enhance the competitive
capabilities and realize excellence and sustenance of
the competitive advantage.
- Practice a current role to deal with the
current environment data and a futuristic role as a
sensor for the probable changes.
- Deal with the internal and external
environment of the organization.
Strategic Awareness Seeks to Achieve the
Following Objectives, [32]
- Rationalize the process of decision-making by
adjusting the variables that impact the precision of
the information and the quality of the decision.
- Activate the response of individuals to perform
their assigned tasks efficiently and effectively.
- Determine the organizational targets with
objectivity and within the capabilities, liabilities,
competencies, and accessible resources.
- Regulate the process of control and supervision
and contribute to achieving efficiency,
effectiveness, and productivity.
3.2 Intellectual and Conceptual Framework
of Strategic Foresight
Intellectual and conceptual framework of strategic
foresight:
The year 1943 is considered the beginning of
futurology evolution when the German scientist
(OSSIP FLECHTHEIM) used the term
"Futurology", [33]. Yet, as for the launch of the
"future studies" and looking up to it, this took place
in the USA at the end of the second world war for
military purposes, before being used in civil services
for wide commercial, educational, and technological
sectors by way of RAND Corporation, which
established what is called 'Think Tanks' and founded
many innovative means to control the future events
and look up to it, and it provided many futurists and
contributed to the advancement of future studies
especially the Delphi technique and the scenario
technique, [15].
However, strategic foresight is considered an
important branch of futurology interested in the
maintenance of organizations and enabling them to
face up to challenges and seize opportunities,
thereby some experts call strategic foresight the
term (looking forward), and considered thinking
centered on the exploration of the future and an
attempt to assimilate its data, [34]. Furthermore,
strategic foresight was defined as science and art for
diagnosing future events and their probable
surprises and providing evaluative estimates to
them, [35]. Also, it was defined in the futuristic
framework as a humane scope in which knowledge
integrates and multiplies, to analyze future
developments and evaluate them in a rational and
objective way making room for innovation and
creation, and not to announcing forecasts but an
organized scientific judgment employing the logic,
mind, tuition, and imagination in detecting the
futuristic relationships, [36].
Strategic foresight plays an important role in
business organizations that can be summarized as
follows, [37], [38] :
1. Diagnosing the future status: (clear future,
alternative futures, or a range of futures, or the
actual ambiguity).
2. Describing the strategic movements favorable for
dealing with the four future conditions stated in
point (1), it may be a movement: (to maintain the
right to playing, adapt to the future, or shape the
future).
3. Determining the portfolio of actions associated
with the strategic movements stated in point (2) as
they may be either: (large betting actions, actions of
selections, or non-repented actions).
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4. Analyzing the structure of strength in the chart of
stakeholders and their level of importance.
Anyhow, foresight could be exercised by three
strategies, they are, [34]:
- Hedgehog strategy: most notable properties:
disliking ambiguity and complexity and disorder,
liking clarity, listening to the story from a single
party, avoiding the change, exaggerated confidence
in the future which may cause troubles to them later
on.
- Fox strategy: most important properties:
hesitating, speedy boredom, desire to experiment
with every novelty, ability to re-arrange the thought
imparted with a new value, adoring the challenges
and complex problems, enjoying the solution of
puzzles, desire to work in vague environments and
high uncertainty circumstances.
- Eagle strategy: including the properties of soaring
high to see everything clearly, the possibility to link
the past chain with the present and future, capability
to change the direction and fast adjustment of the
track, effective follow-up of time and place, and
organizing the moment of swooping.
At the end of debating this theme, we answered the
two sub-questions (2+3) and thus the second
objective of this research has been realized.
4 Induction the Nature of the
Relationship and the Expected Roles
between Strategic Awareness and
Strategic Foresight
This theme addresses the question of describing the
probable relations between strategic awareness and
strategic foresight according to the epistemological
perspective in an attempt to draw out the role played
by strategic awareness in developing strategic
foresight, the role herein means the patterns,
conducts, acts, practices taken over by individuals,
groups, and organizations in dealing with the
foresight subjects with the aim to develop its
practice (adjusting, enhancing, updating, and
regulating) and using a distinct-supporting culture.
However, the epistemological simulation will take
place as follows:
4.1 First Simulation: Realism Simulation
Source of this simulation: reliable knowledge that
was gathered from persons of knowledge, books,
leaders of organizations, and, this simulation seeks
to tackle the issues from multiple objective
viewpoints, and desire to provide the maximum
amount of information before issuing the judgments,
[39]. And after analyzing and simulating the reliable
knowledge sources we concluded that the relation
between strategic awareness and strategic foresight
is as follows:
The relation of both brain halves, right and left,
so the strategic foresight represents the right half,
the emotional part responsible for processes of
intuition, innovation, creation, and imagination, and
this half represents (41%) of the brain operations.
Whereas, the left half represents strategic
awareness, the realistic part responsible for the
processes of sensing, thinking, planning, analyzing,
and focusing on material things and forms (59%) of
the brain operations, [40], [41]. And thereby, the
approach of abstract thinking is inclusive thinking
which depends on vision and imagination, while
strategic awareness is abstract thinking which
depends on facts and reliable evidence, [42]. And
thus, the relation between them is associative with
positive features, namely, an increase in one of them
will increase the other and vice versa, as well as it's
a complementary relation with relative poise.
According to the aforementioned and based on
it we conclude that the role of strategic awareness in
developing strategic foresight, in the factual
simulation framework is the synergistic role; and the
functions of this role can be summarized as follows:
1. Regulating the ripples of intuition and its
outpours linked to the cognitive or mental
vagueness and cognitive bias in the process of
foresight thru 'judiciousness'. And in an approach to
describe judiciousness (JACK WELCH), the CEO
of General Motors Company, said: when the
change, occurring outside the company, exceeds the
level of change occurring inside the company, then
the end becomes near. And in another approach
(PETER DRUCKER), said: spending money and
effort in seeking the opportunity should be constant-
a danger you got to wade through- if the money
required for that was greater than the company's
capacity and affects its continuity, hence the
company here cannot bear the opportunity, [6]. Both
previous approaches emphasize the role of
judiciousness in controlling the onrushes of tuition,
thus creating a complementary balance and a fruitful
reaction.
2. Enhancing the lens of imagination and
adjusting the vision tracks through abstract thinking
based on facts and reliable shreds of evidence. And
in an approach to describe the role of abstract
thinking, said one of the researchers: in order to
restore control over our fate and form the future, we
must think clearly and lucidly about the critical
choices facing us thru being carried away by the
data, and based on thorough researches, and reports
and not an assumption, exaggeration, naïve
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optimism, or valueless guessing, in order to provide
the best pieces of evidence and information about
the future, [43].
3. Updating the compass of innovation and
creation from one output to multiple outputs by way
of the (diffusive effect) which means finding an
authentic idea interlaced with other ideas to create a
group of innovations that in their turn lead to more
mutual effect, [44]. The best approach is to put
forward the idea of the blue ocean strategy which
contributed to updating the navigation compass of
organizations towards innovation and creation
because it's an authentic idea creating a group of
innovations, most importantly: value innovation,
new markets innovation in which nobody would
compete with you, and order-creating innovation,
and innovation of focusing on the value and cost at
one time, [45].
4.2 Second Simulation: Rationalism
Simulation
Source: the logical knowledge which looks for the
truth; and thus, the surest way to reach the truth is to
know the cause, [24]. Because knowledge in
administrative fields is not innate but renewable and
progressive, already set forth through
methodological thinking and passed on by science
and circulated by training, and gained by practice,
[46]. And according to that, and as long as the
required to develop is the foresight practice as it
forms the actual problem of this research and the
most important variable in the study and analysis,
and because its results represent the sought future;
so it's imperative to look for the causes that
contribute to the advancement of this variable; and
after analyzing the contents of literature and
deducing their tendencies, I conclude the following:
That the strategic awareness is an integrated
phenomenon with internal vast ocean inclusive of
three levels: (individual, collective and
organizational awareness), and external: (social,
cultural, political, economic, legal, environmental
and technological awareness) and with triple-
reactive feature, the first between the internal levels;
and the second between the external levels; and the
third between the internal and external levels
individually one time and jointly another time.
However, the employment of such levels and
reactions in developing the present and solving its
problem, and forming the future requires
comprehensive awareness, and clear opinion that
would edge on reforming the mind, [46], [47]. And
accordingly, strategic foresight is in dire need of the
awareness system as it raises its capacity to imagine,
diagnose, innovate, and create. And based on that,
the image of the relation between strategic
awareness and strategic foresight and its nature will
be causative relation, where the independent
variable therein: (illustrative or predictive) is the
strategic awareness which forms the cause, and the
dependent variable (respondent) is the strategic
foresight which represents the effect. However, the
type of effect will be positive with the data and
dimensions of developing the strategic foresight,
and negative with the barriers to developing the
strategic foresight.
The causative relation would allow the
researcher, or advisor, to intervene in conducting
adjustments on some variables to identify the effect
of such variable on the dependent variable; in other
words, the researcher, or advisor, shall purposely
alter certain factors to neutralize the effect levels,
[48].
Based on the aforesaid and according to it we
conclude that the role of strategic awareness in
developing strategic foresight in the framework of
rational simulation is an influencing role, and the
functions of this role are summarized as follows:
-Affecting the risks and their management,
especially the strategic risks which are negatively
related to long-range future terms; namely, any
increase in practicing the influencing role of
strategic awareness will decrease the critical
strategic risks with far-reaching reflections on the
future of organizations, [29]. And this function will
greatly facilitate the practice of strategic foresight in
dealing with environmental variables by steadying
and changing.
-Achieving the cognitive harmony between the
CEOs in senior administrations and would
contribute to a positive effect on the making prudent
futuristic decisions, [49], namely, whenever the
cognitive harmony of the influencing role increases
the making of prudent futuristic decisions would
increase, because the cognitive harmony indicates to
the highest degree of agreement on the materiality
of the environmental positions and variables, and
this function will contribute greatly to looking up to
the competitive positions and the competition-
distribution charts.
-Promoting sensitivity to environmental variables
will reflect positively on increased environmental
efficiency and negatively on the biosphere
pollutants, namely, as environmental sensitivity
increases, environmental efficiency, with its
dimensions, increase: (focusing on client service,
life quality, and protection of environmental energy)
in return, increased environmental sensitivity will
reduce the biosphere pollutants (air, water, and land)
and thus increasing their purity, [50].
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.207
Ahmad Ali Salih, Ahmad Yacoub Nasereddin
E-ISSN: 2224-2899
2419
Volume 20, 2023
-The previous results will increase the capability to
look up to the environmental sustainability future
and build a green strategy improving thereby
competitiveness and creating new job opportunities,
[51].
-Decreasing concern about the future, by way of
decreasing the reliance on the defensive pessimism
strategy arising from contradiction between the
events signs perceived by the individual, and self-
regularity which would forbid it from dealing with
the risks and innovation and impact his professional
path and personal future and make him captive of
the past, [52]. And the contribution of the
influencing role to reducing the worry towards the
future, and increasing the optimism towards it
would come by way of developing the
psychological and social factors relating to
acceptance of discrepancy firstly; which means
learning to accept the contradictory nature in the
regulatory phenomena, and such acceptance entails
training on the awareness in that the significant
associations might be present, and, stimulation to
solve the contradiction secondly; which points out
to bringing into being responses for the
contradictory stresses in a positive constructive
manner, so that not to involve the elimination of
stresses but instead to bring into being the means
that would realize the competitive demands or
taking into account the divergent ideas in a
concurrent instantaneous manner, [53]. Acceptance
of contradiction and seeking to solve the
discrepancy will help to look up to the positive
effect volume on the organizational prospective
effectiveness, [54].
At the end of debating this theme, the answer to
the secondary question four is thereby given and
thus the third target of this research is realized.
5 Conclusions
Conclusions can be summarized as follows:
- It appeared that strategic anxiety increases among
the business organizations leaders due to accelerated
waves of environmental uncertainty which is
considered a negative phenomenon that materialized
from lacking adequate information by the decision
makers about the environmental factors related to
the problem in question, and their inability to
predict the external variables.
- It was made sure of a need to shrink the
environmental uncertainty gap by relying on future
studies, especially strategic foresight.
- It was revealed that in spite of the importance of
the strategic foresight subject, its uses are still very
limited in general, and in Arab business
organizations in particular, and for three reasons: (1)
novelty and the lacking of awareness on the subject,
(2) the worry towards the future, (3) the way by
which the future is looked at.
- It became proved that the lacking of basic studies
with an epistemological perspective that fathom
rooting the knowledge to explore factors and
variables and dimensions affecting the stimulation
of using the strategic foresight, and reduction of
barriers to practicing it on the ground.
- It appeared that strategic awareness is one of the
hot and critical topics because it concentrates on
exploring the possible likelihoods of realizing the
organization's targets and effective methods, and in
spite of that, it was overlooked and not used by the
business organizations as it needs advanced and
sophisticated analytical capabilities not available to
them.
- It was revealed that strategic foresight is one of the
most important branches of futurology which is
concerned with ensuring the sustainability of
organizations and enabling them to face up to
challenges and seize the opportunities.
- It was drawn out from the realism simulation
herein, which relies on reliable knowledge already
collected from persons of knowledge and books,
that strategic awareness plays the synergistic
role for strategic foresight in the realms of
regulating the ripples of intuition, enhancing the
imagination lens, adjusting the vision courses, and
realizing the diffusive effect. In addition to that it
has associative relation with relative poise.
- It was made sure that the rationalism simulation,
which depends on the logical knowledge that looks
for the truth thru knowing the reason, that strategic
awareness plays an influential role in strategic
foresight, and thus, the strategic awareness is the
independent variable (cause) and the strategic
foresight is the dependent variable (effect). And
based on that, strategic awareness will contribute
greatly to predicting the reduction of strategic risks,
and increase the cognitive harmony, and the makeup
of green strategies.
6 Recommendations
Based on the conclusions herein we here below
present a number of recommendations as follows:
- Reducing the strategic anxiety thru being
interested in future studies related to environmental
uncertainty, which would come through developing
the environmental uncertainty perception and
dealing with the restive environmental variables.
- Developing strategic awareness capabilities at the
individual, collective, and organizational levels, and
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.207
Ahmad Ali Salih, Ahmad Yacoub Nasereddin
E-ISSN: 2224-2899
2420
Volume 20, 2023
this could be realized by way of holding
brainstorming sessions, focus groups, cognitive
sharing, and multi-disciplinary research teams.
- Enhancing the processes of selection, organization,
and interpretation as being components of strategic
awareness, and would contribute to increased
communication efficacy, drawing out the meanings
and ideas, and containing the environmental
restiveness.
- Encouraging the practice of strategic foresight by
approving the interactive workshops in analyzing
the case studies, setting up scenarios, industrial
tourism, and training on the Delphi approach and
simulation.
- Activating the behavioral reserve for the
organization leaders, which would make them able
to take up the risk and deal with the environmental
vagueness, and this could be realized through
training on tactics of guidance, orientation,
empathy, foresight, stimulation, and bargaining.
- Attaining balance between strategic thinking
methodically in leading the forward-looking of the
organization and strategic planning practically in
administering the looking ahead, whereby this could
be attained by way of training on the problem-
solving strategy and decision making, and taking
over pioneering education.
- Investing in the relation of strategic awareness
with strategic foresight to activate the synergistic
role by way of stimulating critical thinking where
this type of thinking would help develop the area of
strategic foresight; because the said thinking heeds
the new ideas, further the constructive critique
method, and count on deliberation and
thoughtfulness in containing the environmental
restiveness.
- Investing in the relation of strategic awareness
with strategic foresight to activate the influential
role by way of developing creative thinking,
because this thinking would encourage the
discovery of new relations, adoption of true
solutions, and the ability to be sensitive to problems.
Acknowledgments:
The authors are grateful to the Middle East
University Amman, Jordan for the financial support
granted to cover the participation in the publication
fee of this research article.
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Ahmad Ali Salih, Ahmad Yacoub Nasereddin
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Contribution of Individual Authors to the
Creation of a Scientific Article (Ghostwriting
Policy)
The authors equally contributed in the present
research, at all stages from the formulation of the
problem to the final findings and solution.
Sources of Funding for Research Presented in a
Scientific Article or Scientific Article Itself
The authors are grateful to the Middle East
University Amman, Jordan for the financial support
granted to cover the participation in the publication
fee this research article.
Conflict of Interest
The authors have no conflict of interest to declare.
Creative Commons Attribution License 4.0
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WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.207
Ahmad Ali Salih, Ahmad Yacoub Nasereddin
E-ISSN: 2224-2899
2424
Volume 20, 2023