Using the Balanced Scorecard Scale in Building, a Four-Track
Measurement Model to Predict the Intellectual Capital of Industrial
Stockholder Companies Listed on the Amman Stock Exchange for the
Period (20162020)
LAITH AKRAM AL-QUDAH
Department of Accounting and Accounting Information System, Amman University College,
Al-Balqa Applied University,
Amman, 11937,
JORDAN
MOHAMMAD MAHMOUD HUMEEDAT
Department of Accounting and Accounting Information System, Amman University College,
Al-Balqa Applied University,
Amman, 11937,
JORDAN
KHAWLA KASSED ABDO
Department of Finance and Banking, Faculty of Business,
Al-Blaqa Applied University,
Amman, 11937
JORDAN
HANAN AHMAD QUDAH
Department of Financial and Administrative Sciences, Ajloun University College,
Al-Balqa Applied University,
Amman, 11937,
JORDAN
EMILIO MARTÍN
Accounting and Finance Department, Faculty of Economics and Business,
University of Zaragoza,
Zaragoza, 50005,
SPAIN
Abstract: - The goal of this study was to investigate the use of the balanced scorecard scale in the development
of a four-track measuring model to estimate the intellectual capital of industrial joint stock businesses listed on
the Amman Stock Exchange. The sample for this study is made up of 59 industrial public joint stock businesses
registered on the Amman Stock Exchange (ASE) between 2016 and 2020. A multiple linear regression analysis
using EVIEWS software and the findings suggest that the balanced scorecard has a favourable influence on
intellectual capital from the financial, customer, internal-business-process, learning, and growth perspectives.
According to the study, make suggestions based on the results of our inquiry to increase the intellectual capital
of these companies. This might involve revising the company's human capital management methods,
strengthening customer relationships, or concentrating more on innovation and learning. The current study is
the first of its kind to be conducted in a developing nation, such as Jordan, and the findings might be useful to
other underdeveloped nations.
Key-Words: - Balanced Scorecard scale, four-track measurement, intellectual capital, industrial sector, Amman
Stock Exchange.
Received: November 21, 2022. Revised: March 19, 2023. Accepted: April 9, 2023. Published: April 24, 2023.
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
887
Volume 20, 2023
1 Introduction
Intellectual capital, sometimes known as an
organization's "hidden worth," refers to the
intangible assets that contribute to its success, such
as information, expertise, skills, and inventive ideas.
These assets might be difficult to define, but they
are essential for gaining a long-term competitive
edge, [25]. Measuring and maintaining intellectual
capital is so critical for firms seeking to improve
performance and sustain development. The
Balanced Scorecard is one instrument that has been
frequently utilized for this purpose. Furthermore, the
Balanced Scorecard is a management tool that
assists firms in aligning their company operations
with their vision and strategy. This is accomplished
by monitoring performance from four perspectives:
financial, customer, internal processes, and learning
and growth, [14].
The balanced scorecard was created as a
performance measurement framework that
combined strategic non-financial performance
measures with traditional financial metrics to
provide managers and executives with a more
complete picture of organizational performance. Its
initial application as a simple performance
measurement framework has evolved into a full
strategic planning and management system, [32].
The balanced scorecard application entails
strategizing the use of available resources, such as
the human workforce, finances, and other resources
to achieve set goals. Profitability is an important
link in maximizing an organization's wealth; it is
critical because it is the measure of performance in
the production of goods or services and the means
by which the firm's future is ensured. Long-term
financial results and shareholder wealth are
expected to improve because of operational
improvements, [34].
To apply the Balanced Scorecard scale in
developing a four-track assessment model to
forecast intellectual capital, define important
indicators and goals relevant to an organization's
intellectual capital within each of these four
perspectives. Metrics such as working knowledge
and skills, the success of training and development
programs, the effectiveness of innovation and R&D
activities, and the extent to which intellectual
property is safeguarded and utilized might be
included, [13]. Once the essential metrics and
objectives have been determined, a system for
tracking and assessing these metrics on a regular
basis must be developed. This may entail gathering
information from a variety of sources, including
staff surveys, consumer feedback, financial records,
and other sources. This data would then need to be
analyzed to establish how well the company is
performing in each of the four perspectives, and this
information would be used to identify areas for
improvement and set new objectives for future
performance, [12], [35].
The novelty of the concept of intellectual
capital, as well as the increased interest in it in the
modern era, the fact that it does not appear
separately or as a value in enterprise financial
statements, and the difficulty of disclosing it and
indicating its impact on companies, all make this a
topic worthy of research, as it has value but is
difficult to determine. Therefore, this study seeks to
know the relationship between the application of the
balanced scorecard from its four perspectives
(financial perspective, customer perspective,
learning and growth perspective, and the perspective
of the internal business process) and the prediction
of intellectual capital as a point from which
intellectual capital can be measured by conducting
an applied study on industrial stockholder
companies listed on the Amman Stock Exchange.
Thus, the problem of the study is to answer the
following main question: "Is there an impact of the
application of the balanced scorecard on the
prediction of intellectual capital in industrial
stockholder companies listed on the Amman Stock
Exchange?"
This study’s technical contribution is to improve
decision-making. Organizations may make better-
informed decisions about how to allocate resources
and prioritize activities to optimize the value of their
intellectual capital by tracking and measuring key
indicators connected to intellectual capital.
Furthermore, through defining goals and analyzing
success in each of the Balanced Scorecard's four
perspectives, firms may discover areas for
improvement and take action to increase employee
knowledge and skills, customer happiness, internal
procedures, and innovation. Likewise, firms may
improve their competitiveness by better
understanding and managing their intellectual
capital and exploiting their unique expertise and
talents to produce value for customers and other
stakeholders. Ultimately, companies may
demonstrate responsibility to stakeholders and
increase transparency around their operations and
performance by measuring and reporting on their
intellectual capital performance on a regular basis.
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
888
Volume 20, 2023
The relationship between both intellectual capital
and the balanced performance measure is
interrelated and very important, as it is necessary to
align intangible assets with the business
organization strategy, and it is also important to
focus on the learning and growth processes factor
for the balanced performance measure since human
resources are the main reason that drives the other
factors for the balanced performance measure. In
addition, the market value of the organization stems
from its intangible assets, which are necessary for
its continuation, [30]. This study intends to use the
balanced scorecard performance measure to
construct a four-track measurement model to predict
intellectual capital in industrial joint stock
companies listed on the Amman Stock Exchange, as
well as to identify the concept of intellectual capital
and the models used to measure it by employing a
variety of financial tools that are compatible with
the available data and information announced by
industrial joint stock companies listed on the
Amman Stock Exchange.
The paper is then structured in four sections:
Section 2 is devoted to reviewing literature; Section
3 tackles the theoretical framework and hypotheses;
Section 4 outlines the research methodology; and
finally, the conclusion and recommendations are
given in Section 5.
2 Literature Review
2.1 Balanced Scorecard Scale
The Balanced Scorecard (BSC) is a strategic
planning and management approach for aligning
business operations with an organization's vision
and strategy, improving internal and external
communication, and tracking organizational
performance against strategic goals, [19]. The
Company Strategy Canvas (BSC) is a framework
that considers four viewpoints: financial, customer,
internal business processes, and learning and
growth, [8]. These four perspectives are used to
create a set of measurements and goals for assessing
the organization's progress. The Balanced Scorecard
scale denotes the extent to which it is used inside a
firm. It may be used at several levels, from strategic
to operational. The Balanced Scorecard is used at
the strategic level to translate an organization's
vision and strategy into a set of defined, measurable,
achievable, relevant, and time-bound (SMART)
objectives and activities. These objectives and
initiatives are subsequently passed down to lower
levels of the organization, where they may be used
to guide and monitor team and individual
performance, [15], [24].
Each of the Balanced Scorecard's four
perspectives is measured using a set of key
performance indicators (KPIs). The particular KPIs
that will be utilized will be established by the
organization's goals and objectives, as well as the
industry and market in which it operates. Financial
measurements like sales, profit, return on
investment, and cash flow is examples of common
KPIs in finance. Customer KPIs might include
indications of customer enjoyment, loyalty, and
retention. Internal process KPIs might include
efficiency, productivity, and quality metrics.
Employee engagement, training, and development
indicators may be included in learning and growth
KPIs, [21], [36]. Organizations may acquire an
understanding of how well they are performing in
each of the four perspectives by tracking and
measuring these KPIs over time and making
adjustments as needed to stay on track and meet
their objectives. It is critical to remember that the
Balanced Scorecard is not a one-size-fits-all solution
and that organizations should customize their
scorecard to meet their specific requirements and
goals. It is also vital to analyze and update the KPIs
being measured on a regular basis to ensure that
they remain relevant and linked to the firm's overall
strategy, [16], [45].
In the Balanced Scorecard, performance is
measured using no specific scale. Organizations, on
the other hand, often define their own objectives and
standards for each of the indicators included in their
Balanced Scorecard, [44]. These targets and
benchmarks should be based on the organization's
unique goals and objectives while being consistent
with the organization's overall strategy. If a
company uses the Balanced Scorecard to track its
financial performance, it can set goals for revenue
growth, profitability, and cash flow. If it uses the
Balanced Scorecard to measure customer
performance, it may set goals for customer
satisfaction, loyalty, and retention. Organizations
often begin by establishing their vision and strategy,
as well as determining the primary goals and
objectives that they want to achieve, before
developing a four-track measuring model based on,
[37]. They can next choose the important indicators
that they wish to track in each of the Balanced
Scorecard's four viewpoints. After identifying the
indicators, companies may create objectives and
benchmarks for each indication and measure
progress toward these targets over time. It is critical
to evaluate and update the indicators in the Balanced
Scorecard on a regular basis to ensure that they are
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
889
Volume 20, 2023
successfully assessing progress toward the
organization's goals, [42].
Intellectual capital refers to the intangible assets
of a company, such as its knowledge, skills, and
experience. It is often considered to be a key source
of competitive advantage and can take many forms,
including patents, trademarks, copyrights, and
proprietary technology. Intellectual capital is also
closely tied to a company's human capital, or the
knowledge and expertise of its employees.
Intellectual capital can be a difficult concept to
measure and quantify, as it is not a tangible asset
like property or equipment. However, companies
may seek to manage and leverage their intellectual
capital in order to generate economic value and
improve their overall performance. This can be done
through activities such as investing in employee
training and development, building strong
partnerships and networks, and protecting
intellectual property through patents and other legal
means, [16], [45].
2.2 Intellectual Capital
Human capital, structural capital, and social capital
are the three major kinds of intellectual capital.
Human capital refers to a company's employees'
knowledge, abilities, and experience. Education and
training, as well as on-the-job experience and skill,
are examples of this. Human capital is frequently
regarded as a crucial engine of innovation and
productivity, and businesses may spend on training
and development programs to create and retain
highly trained staff, [10]. The methods, procedures,
and infrastructure that a corporation has in place to
develop, manage, and use its intellectual capital are
referred to as structural capital. Intellectual property
rights, research and development projects, and data
management systems are examples of this. Social
capital refers to a company's ties and networks with
external stakeholders such as customers, suppliers,
and other partners, [38]. These connections may be
valuable sources of information, knowledge, and
other resources that can help a business innovate
and expand. Managing and exploiting intellectual
capital may be a difficult process since it requires
managing, not just real assets like property and
equipment, but also intangible assets such as
knowledge and experience. However, it may also be
a significant source of competitive advantage,
assisting businesses to innovate, expand, and
outcompete their competitors, [22].
Intellectual capital would include examining
and assessing the topic's existing body of
knowledge. Examining scholarly research papers,
books, and other sources to gain a better
understanding of intellectual capital and its different
components, such as human capital, structural
capital, and social capital, [17]. When reviewing the
literature on intellectual capital, researchers may
want to look at how different writers and researchers
have defined and conceptualized the term, as well as
how it has been assessed and evaluated. Individuals
might also look at how intellectual capital has been
connected to other outcomes like innovation,
productivity, and performance. Furthermore,
individuals may investigate the numerous
methodologies and frameworks that have been
established for managing and utilizing intellectual
capital, including training and development
programs, intellectual property protection, and R&D
funding, [5], [41].
There have been numerous techniques for
measuring intellectual capital, including financial
metrics; some studies have utilized financial
indicators to examine the influence of intellectual
capital on a company's success, such as return on
investment or market value. Other studies have
utilized non-financial criteria to quantify the
quantity of intellectual capital within a firm, such as
the number of patents filed or the number of staff
training programs, [26]. Balanced scorecards, which
are performance evaluation systems that track both
financial and non-financial metrics, have been used
by some academics to examine the influence of
intellectual capital on a company's overall success,
[20]. It is crucial to emphasize that there is no single
"right" technique to evaluate intellectual capital, and
different approaches may be more or less
appropriate depending on the study's unique context
and objectives. A literature study on intellectual
capital could look at how it might be managed and
used to improve performance and produce value, in
addition to the many assessment methodologies.
This might involve methods like investing in staff
training and development, preserving intellectual
property, forming strong relationships and networks,
and investing in R&D, [18], [39].
2.3 Hypotheses Development
Despite the extreme importance of the relationship
between both intellectual capital and the balanced
performance measure, few studies have addressed
how to integrate them. According to [35], the
balanced scorecard is a management model (not just
a measurement tool) that enables companies to
define their strategy and vision and translate them
into particular actions controlled by a coherent set of
action performance measures. It provides responses
across internal business processes and external
results, advancing strategic performance and results
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
890
Volume 20, 2023
indefinitely. A balanced scorecard is used by
organizations all over the world to translate strategy
and vision into measurable goals.
Nonetheless, [10] argue that a balanced
scorecard is advantageous because it combines a
business organization's direction, foundation, and
sight to create organizational performance measures
that combine the old with the new while converting
long-term objectives and strategies (such as
satisfying customers) into tangible actions that can
be taken internal or external. Some clever managers
organized, communicated, and managed their plans
using the balanced scorecard approach, which
places a larger focus on strategy than on control.
The balanced scorecard has progressed from an
improved measuring system to a central
management system. Furthermore, [40] argued that
the measuring performance system encompasses all
organizational tasks, referring to the financial
perspective because it relates to corporate finance
and accounting from the customer perspective since
it relates to marketing, the internal-business-process
perspective, and the value addition world in general,
and the perspectives of learning and development
for staff members and human capital.
On the other hand, the study conducted by [3]
concluded that the balanced scorecard could provide
managers with the advantages they need to
accurately assess themselves, thus improving their
competitiveness. Businesses' primary goal is to
develop overall performance and profit. When
managers use the balanced scorecard as a
performance measurement tool, they can achieve
this goal. Despite the limitations identified by some
researchers, the balanced scorecard is beneficial
when implemented by organizations because it
incorporates both financial and non-financial
variables in measuring performance at any given
time. Organizations should use the balanced
scorecard model as a performance measurement tool
because it provides the most benefits.
Despite its effectiveness and broad adoption in
many businesses, the balanced scorecard, like other
assessment methods, has attracted criticism from a
number of sources. Academics made up the vast
majority of these complaints. According to [4], one
of the balanced scorecard's shortcomings is that the
causation linkages between the areas of
measurement in the balanced scorecard are overly
basic and unidirectional. Some authors have pointed
out that a few of the proposed components of
assessment in the balanced scorecard do not have a
causation link, citing the connection between client
loyalty and financial success as an illustration of
these limits. Nonetheless, [7] demonstrated that the
balanced scorecard disregards the sequence. This
critical point of the balanced scorecard assumes that
the relationship between different points in time
must be interpreted. In this view, a balanced
scorecard does not explain the role of time in its
cause-and-effect relationships. A balanced scorecard
does not include time in cause-and-effect
relationships, nor does it separate cause-and-effect
relationships in time. Moreover, the traditional
balanced scorecard concept is ineffective for
enhancing corporate sustainability according to [43].
Likewise, [11] studied the relationship between
intellectual capital and competitive advantage. They
found that intellectual capital has been defined as a
collection of intangibles (capabilities, competencies,
and resources) that elevate organizational
performance and value creation. This suggests that
there are causal relationships between intellectual
capital and the creation of organizational value.
Furthermore, this system allows for an in-depth
analysis of a company's performance (from the
standpoint of intellectual capital) in order to identify
possible opportunities for enhancing
competitiveness. Nevertheless, unfortunately, many
organizations focus on stocks or resources primarily
or exclusively because they are relatively easy to
measure.
Besides, [28] have explained the importance of
intellectual capital by comparing it to technological
advances. It is regarded as one of the intangible
assets that have replaced machines and natural
resources, as well as one of the most valuable
factors in a company's financial performance
growth. Intellectual capital is the difference between
a company's market value and book value. It
constitutes an intangible asset through which
creative ideas and the necessary knowledge stock
can be enhanced to promote companies, improve
their overall performance, increase their market
share, and increase their competitiveness. In
addition, [31] agree that intellectual capital is a
critical component in achieving organizational
performance. A process of changing the capital
structure is underway in order to establish a
substantial share of essential intangible resources.
As a result, these intangible resources (the capacity
to use knowledge and workplace structure) play a
role in increasing the company's financial capability
and contributing to the production of valuable
resources inside the business. Furthermore, [29]
agree with the specifically carried and add that
knowledge management is a company's capacity to
capitalize on chances to boost competitiveness and
increased investments. Multilevel assessment, which
combines individual and collective knowledge and
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
891
Volume 20, 2023
abilities with institutional and collaboration
processes, is widely used in this vantage point.
Furthermore, [9] demonstrated that brains and
information stock are transformed into innovation
when the power of academic freedom generates
specific financial rewards for businesses through
properly coordinating and appropriate investment
for intangible resources. These perspectives and
underlying principles are a wonderful place to start
while learning about intellectual capital.
The balanced scorecard, with its own structure,
contributes to the formation and operation of
companies of innovation, according to [33].
Moreover, [23] discovered that the balanced
scorecard's educational perspective, period to make,
and customer capital are factors in the growth of
intellectual capital's technological capability and
social resources; the balanced scorecard's company
internal perspective, process capital; and the
balanced scorecard's customer, customer assets.
According to [27], the common technique of
Taiwanese intellectual capital firms of enhancing
quality, internal-business-process, and studying
perspectives there at expense of quick financial
results helped contribute to intellectual wealth
creation and, thus, long-term competitive nature.
This study is based on the following
assumptions, which are influenced by the
investigation of past and conceptual studies linked
to the basis of this study and are based on the study
problem and its goals:
H01: There is no statistically significant effect of
using the balanced scorecard scale in building a
four-track measurement model to predict the
intellectual capital of industrial stockholder
companies listed on the Amman Stock Exchange.
The main hypothesis has the following sub-
hypotheses:
H01-1: There is no statistically significant effect of
applying the financial perspective of the balanced
scorecard to predict intellectual capital in industrial
stockholder companies listed on the Amman Stock
Exchange.
H01-2: There is no statistically significant effect of
applying the customer perspective of the balanced
scorecard to predict intellectual capital in industrial
stockholder companies listed on the Amman Stock
Exchange.
H01-3: There is no statistically significant effect of
applying the internal-business-process perspective
of the balanced scorecard to predict intellectual
capital in industrial stockholder companies listed on
the Amman Stock Exchange.
H01-4: There is no statistically significant effect of
applying the learning and growth perspective of the
balanced scorecard to predict the capital in
industrial stockholder companies listed on the
Amman Stock Exchange.
3 Study Methodology
The study community consists of all Jordanian
industrial public joint stock companies listed on the
Amman Stock Exchange, as there are (77)
companies according to the 2014 company guide
published on the website of the Amman Stock
Exchange (www.exchange.jo). The sample of the
study included all Jordanian industrial public joint
stock companies listed on the Amman Stock
Exchange from 2016–2020, with the exception of
the following companies: 1. companies that were
merged or liquidated during the study period. 2.
Companies that did not publish their financial
statements regularly during the study period.
Accordingly, the final sample size that met the
previous conditions is equal to (59) companies,
which constitute 76% of the community's size.
While the dependent variable, intellectual
capital, is the method of the ratio of market value to
book value that will be used to measure intellectual
capital. On the other hand, independent variables,
the balanced scorecard is measured as shown in
Table 1.
Table 1. Independent variables
From the
financial
perspective,
From the
customer
perspective,
From the
internal-
business-
process
perspective,
Earnings per
share (EPS)
The ratio of
marketing
expenses to
sales
The proportion
of research and
development
costs to sales
Rate of return
on assets
(ROA)
Sales growth
Asset turnover
rate
The rate of
return on
equity (ROE)
Market share
3.1 Methods for Measuring Study
Hypotheses
Measurement of the first main hypothesis: There is
no statistically significant effect of using the
balanced scorecard scale in building a four-track
measurement model to predict the intellectual
capital of industrial stockholder companies listed on
the Amman Stock Exchange. The basic model of
this study is represented by the following equation:
IC= α + (β1X1) + (β2X2) + (β3X3) + (β4X4) + e
Whereas:
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
892
Volume 20, 2023
IC: Intellectual Capital
α: Constant of the regression relationship
X1: The financial perspective of the balanced
scorecard
X2: The customer perspective of the balanced
scorecard
X3: The internal-business-process perspective of the
balanced scorecard
X4: The learning and growth perspective of the
balanced scorecard
UIT: The number of random changes that the model
does not explain
β: Regression coefficients for independent variables
e: Random error
However, the model proposed, developed, and used
in this study is:
IC = α + (β1 EPS) + (β2 ROA) + (β3 ROE) + (β4
GRev) + (β5 MktSh) + (β6 RD) + (β7 AT) + (β8
TrExp) + (β9 SaExp) + e
Whereas:
α: Constant of the regression relationship
β: Regression coefficients for independent variables
EPS: Earnings per share
ROA: Return on asset
ROE: Return on equity
GRev: Sales growth
MktSh: Market share
RD: Research and Development Costs to Sales
AT: Asset turnover rate
TrExp: The ratio of training expenses to sales
SaExp: The ratio of salaries to expenses
e: Random error
Measurement of the first sub-hypothesis: There is
no statistically significant effect of applying the
financial perspective of the balanced scorecard to
predict intellectual capital in industrial stockholder
companies listed on the Amman Stock Exchange.
This hypothesis includes the financial perspective of
the balanced scorecard in order to measure
performance indicators based on the financial
perspective. The following indicators will be used:
earnings per share (EPS), rate of return on assets
(ROA), and rate of return on equity (ROE).
To test this hypothesis, the following model will be
constructed:
IC = α + (β1 EPS) + (β2 ROA) + (β3 ROE) + e
Measurement of the second sub-hypothesis: There is
no statistically significant effect of applying the
customer perspective of the balanced scorecard to
predict intellectual capital in industrial stockholder
companies listed on the Amman Stock Exchange.
This hypothesis includes the customer perspective
of the balanced scorecard. The following indicators
will be used to measure the performance indicators
based on the customer perspective: The ratio of
marketing expenses to sales, sales growth, and
market share
To test this hypothesis, the following model will be
constructed:
IC = α + (β1 GRev) + (β2 MktSh) + e
Measurement of the third sub-hypothesis: There is
no statistically significant effect of applying the
internal-business-process perspective of the
balanced scorecard to predict intellectual capital in
industrial stockholder companies listed on the
Amman Stock Exchange. This hypothesis includes
the internal-business-process perspective of the
balanced scorecard. To measure the performance
indicators based on the internal business process
perspective, the following indicators will be used:
the ratio of research and development costs to sales
and the asset turnover rate.
To test this hypothesis, the following model will be
constructed:
IC = α + (β1 RD) + (β2 AT) + e
Measurement of the third sub-hypothesis: There is
no statistically significant effect of applying the
learning and growth perspective of the balanced
scorecard to predict the capital in industrial
stockholder companies listed on the Amman Stock
Exchange. This hypothesis includes the learning and
growth perspective of the balanced scorecard. To
measure performance indicators based on the
learning and growth perspective, the following
indicators will be used: The ratio of training
expenses to sales, the percentage of sales allocated
to employees, and the ratio of salaries to expenses.
To test this hypothesis, the following model will be
constructed:
IC = α + (β1 TrExp) + (β2 SaExp) + e
4 Findings and Discussion
Testing the validity of data for statistical analysis:
The models of this study belong to the general linear
model (GLM), which requires the availability of
many conditions before its application; therefore,
the data of this study should be examined to verify
their compliance with the conditions of the (GLM).
On the contrary, a false correlation arises between
the independent and dependent variables of the
study, and therefore the correlation loses its ability
to explain or predict the phenomenon in question.
Therefore, before starting to find regression
equations and do data analysis, these data should be
examined to verify that they are free of statistical
problems that may negatively affect the results of
testing the study hypotheses. To ensure linearity
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
893
Volume 20, 2023
assumption, independence assumption, and normal
distribution assumption, which contribute to the
selection of appropriate statistical methods for
testing hypotheses within the selected sample.
Table 2. Shows the Anderson-Darling test of the
normal distribution
P-value
Anderson-Darling
Variable
0
1.334
Intellectual capital
0
4.55
Earnings Per Share
0
0.76
Return on Assets
0
0.5656
Return on Equity
0
0.7
Sales growth
0
0.5743
Market share
0
0.7729
Research and
Development Costs
to Sales
0
0.7122
Asset turnover rate
0
0.3111
The ratio of training
expenses to sales
0
0.211
The ratio of salaries
to expenses
The values of observations must follow the normal
distributions to be valid for the general linear model
(GLM), and if this criterion is not satisfied, the
information is processed with the arithmetic mean
or its sum of squares. It has been verified that the
private data follows a normal distribution based on
the Anderson-Darling test, and the decision rule is
to accept the nihilistic hypothesis (H0): the data is
normally distributed) if the probability of the
Anderson-Darling test is greater than (0.05).
From Table 2, we note that the probability of
the Anderson-Darling parameter test is greater than
0.05, which indicates that all study variables follow
the normal distribution
The generalized linear model (GLM) is
predicated on the premise of variable independence,
and if this is not satisfied, the model suffers from
multi-collinearity. To address this issue, a
parameterization procedure is performed, in which
the Collinearity Diagnosis scale is used to compute
the variance inflation factor (VIF) from among
study variables. In [19], author demonstrated that a
VIF score greater than 10 signifies the presence of
an issue with a linear plurality of the independent
variable. According to [19], the value of the
variance inflation coefficient in Table 2 was larger
than 1 and less than 10, indicating that the research
models are free of the problems of linear
interference.
In this part of the study, we discuss the
description of the study variables after the validity
of the data has been verified to test the hypotheses,
and the process of describing the variables is based
on the use of statistical measures that clarify the
most important main characteristics of the
dependent and independent study variables. The
following is a presentation of the measures used to
describe the variables of the study.
Table 3. Descriptive statistics of Intellectual capital
Measurement
Intellectual capital
Means
27.736
Maximum value
87.967
Minimum value
7.6565
Standard Deviation
34.342
The average intellectual capital amounted to 27.736,
with a standard deviation of 34.342. While the
highest value recorded during the period was
(87.967), the lowest value was (7.6565) as shown in
Table 3. This apparent disparity in intellectual
capital efficiency may be due to the industrial
companies' differing awareness of the importance of
intellectual assets and their contribution to adding
value to the institution, which was reflected in the
policies followed in generating revenue through
intellectual value added to its operations. Table 4
shows the values of the descriptive statistical
measures of the independent variables of the
study.The average return on assets amounted to
(0.0075), with a standard deviation of (0.0290).
While the highest value recorded during the period
was (0.032), the lowest value was (-0.0372). The
decrease in this percentage may be attributed to the
large size of the investment industrial companies'
assets, which exceeded $6 billion in 2020. The
relatively high standard deviation value compared to
the arithmetic mean also indicates a discrepancy in
the industrial companies to exploit its assets, and
this is confirmed by the maximum return on assets,
which amounted to (0.0315) for the year 2013. On
the other hand, the average return on equity
amounted to (0.2272), with a standard deviation of
(0.3015). While the highest value recorded during
the period was (0.5286), the lowest value was (-
0.1166). Here, the value of the standard deviation
that exceeded the value of the arithmetic means
indicates a clear discrepancy in this ratio, and this is
due to the industrial company's exposure to several
losses during the said period, but it recovered from
these losses and made profits again, as the
maximum value of the return on income.
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
894
Volume 20, 2023
Table 4. Descriptive statistics of independent
variables
Measurement
Means
Maximum
value
Minimum
value
Standard
Deviation
Return on
Assets
0.0075
0.0315
-0.037
0.029
Return on
Equity
0.2272
0.5286
-0.117
0.3015
The ratio of
marketing
expenses to
sales
0.0201
0.0367
0.0133
0.0096
Sales growth
0.5727
2.5122
-0.186
1.0972
Research and
development
costs to sales
0.0039
0.0049
0.002
0.0012
Asset turnover
rate
0.052
0.0613
0.0347
0.0105
The ratio of
training
expenses to
sales
0.0008
0.0011
0.0004
0.0003
The ratio of
salaries to
expenses
0.246
0.3502
0.0336
0.1331
The average value of marketing expenses to sales
was (0.0201), with a standard deviation of (0.0096).
While the highest value recorded during the period
was (0.0367), the lowest value was (0.0133). This
indicates that the industrial companies followed a
consistent marketing policy during the same period.
While, the average sales growth values amounted to
0.5727, with a standard deviation of 1.0972. While
the highest value recorded during the period was
(2.5122), the lowest value was (-0.1860).
This is a sign of the significant variation in the
industrial companies’ ability to generate income
during the period, and this was clearly reflected in
the returns. In addition, the average ratio of research
and development costs to sales was (0.0039), with a
standard deviation of (0.0012). While the highest
value recorded during the period was (0.0049), the
lowest value was (0.0020). This is a reference to the
industrial companies' consistent policy of supporting
research and development. The average value of the
asset turnover rate was (0.0520), with a standard
deviation of (0.0105). While the highest value
recorded during the period was (0.0613), the lowest
value was (0.0347). This indicates that industrial
companies maintain their operational performance
by exploiting available assets and resources to
achieve revenue.
Besides, the average value of training expenses
to revenues was (0.0008), with a standard deviation
of (0.0003). While the highest value recorded during
the period was (0.0011) and the lowest value was
(0.0004). This is an indication of the stability of the
training plans required by the industrial companies,
and the significant decrease in training expenses
compared to revenues may be attributed to the
relative stability of revenue sources as well as to the
increased dependence of the industrial companies on
the use of consultants to make decisions. Moreover,
the average salary-to-expense ratio was (0.2460),
with a standard deviation of (0.1331). While the
highest value recorded during the period was
0.3502, the lowest value was 0.3336. Here, the
relatively high standard deviation value as well as
the maximum and minimum values indicates the
increasing need for the human element, especially
since the maximum value.
In Table 5, the autocorrelation problem appears
in the model if adjacent views are interconnected,
which will affect the validity of the model, and
therefore the effect of independent variables on the
dependent variable will be greatly increased due to
that correlation. To verify this, the Durbin-Watson
(D-W) test was used. The value (DW) is calculated
according to a complex relationship, and it is
obtained through statistical programs. After
calculating the value (DW), it is compared with the
two tabulated values (DL), which represents the
minimum lack of autocorrelation, and (DV), which
represents the maximum lack of autocorrelation,
depending on the number of observations and the
number of independent variables in the model for
each level of significance, and one of the two
hypotheses is accepted or rejected based on some
mathematical rules. The value of the median (DW)
is two, and when there is no autocorrelation, the
correlation coefficient is equal to zero. In addition,
the nihilistic hypothesis (H0) is accepted or rejected
based on some statistical comparisons.
Table 5. Autocorrelation Test
Hypotheses
Calculated
D-W value
DL
DV.
Result
1-1
0
H
1.92
0.61
1.4
There is no
autocorrelation
problem
H01-2
1.666
0.61
1.4
There is no
autocorrelation
problem
H01-3
2.736
0.61
1.4
There is no
autocorrelation
problem
H01-4
2.893
0.61
1.4
There is no
autocorrelation
problem
The Durbin-Watson null hypothesis and the alternative
hypothesis will be tested: H0: The model has no
autocorrelation problem. Ha: Autocorrelation exists in the
model.
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
895
Volume 20, 2023
We observe that the D-W values of the variables in
all of the hypotheses are greater than dV, indicating
that the data are free of autocorrelation and that
there is no correlation between the random error
limits in the regression model. We also note that the
value of (DW) does not fall within the range, since
(dL<dV), and therefore the model does not suffer
from the autocorrelation problem.
The strength of the general linear model
depends mainly on the hypothesis of the
independence of each of the independent variables.
If this condition is not met, the model suffers from
the problem of linear interference
(multicollinearity), then the general linear model is
then not suitable for the application, and it cannot be
considered good for the process of estimating
parameters. To achieve this, the Collinearity
Diagnostics scale is used by calculating the
coefficient of variation Inflation Factor (VIF) for
each of the independent variables. This test is a
measure of the effect of correlation between
independent variables. According to [2] showed that
obtaining a value (VIF) higher than (10) indicates
the existence of a problem of linear multiplicity of
the independent variable in question. It is shown in
the following Table 6, 7, 8, 9.
Table 6. Multiple linear correlations testing of
financial perspective variables
Variable
Variance Inflation
Factor (VIF)
Earnings Per Share
2.733
Return on Assets
1.232
Return on Equity
3.9
From Table 6. It is noted that the value (VIF) of the
independent variables of the financial dimension is below
(10), this indicates the absence of the problem of multiple
linear correlations between the variables.
Table 7. Multiple linear correlations testing of
customer perspective variables
Variable
Variance Inflation
Factor (VIF)
Sales growth
3.373
Market share
3.345
From Table 7. It is noted that the value (VIF) of the
independent variables of the financial dimension is below
(10), this indicates the absence of the problem of multiple
linear correlations between the variables
Table 8. Multiple linear correlations testing of
internal-business-process perspective variables
Variable
Variance Inflation Factor
(VIF)
Research and Development
Costs to Sales
3.111
Asset turnover rate
2.033
From Table 8. It is noted that the value (VIF) of the
independent variables of the financial dimension is below
(10), this indicates the absence of the problem of multiple
linear correlations between the variables
Table 9. Multiple linear correlations testing of
variables related to learning and growth perspectives
Variable
Variance Inflation Factor
(VIF)
The ratio of training
expenses to sales
2.053
The ratio of salaries to
expenses
4.053
From Table 9. It is noted that the value (VIF) of the
independent variables of the financial dimension is below
(10), this indicates the absence of the problem of multiple
linear correlations between the variables
The study hypotheses were subjected to multiple
linear regression analysis using EVIEWS software,
and the results were as follows: Main hypothesis
H0: There is no statistically significant effect at the
significance level 0.05) of applying the
balanced scorecard on intellectual capital. The sub-
hypotheses of this hypothesis were subjected to
multiple regression analysis, and the results were as
follows:
First sub-hypothesis H01: There is no
statistically significant effect at the significance
level (α≤0.05) of applying the financial perspective
of the balanced scorecard on intellectual capital.
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
896
Volume 20, 2023
Table 10. Results of testing the impact of the application of the financial perspective on intellectual capital
The
dependent
variable
2
R
Adjusted
2
R
F
Sig F*
Regression coefficient
V
β
Standard
error
T
Sig t*
Intellectual
capital
0.816
0.735
22.302
0.043
Return
on assets
-2261
397.47
-
5.688
0.03
Return
on
Equity
137.26
38.233
3.59
0.07
Constant
slope
13.515
7.613
1.775
0.218
* The effect is statistically significant at the level of (α ≤ 0.05)
The results of Table 10, indicate that the effect
of the independent variables of the financial
perspective on the dependent variable (intellectual
capital) is statistically significant, where the
calculated value of F was (22.302), at a significant
level (Sig F = 0.043), which is less than 0.05, and
the value of the determination coefficient was (R2 =
0.816), which indicates that (81.6%) of the variation
in (intellectual capital) is due to the other variables
being constant. The high value of the determination
coefficient is due to the small sample size of the
study and the period of the study, which require
high values of the determination coefficient to reach
the significance of the effect. As for the regression
coefficient β=-2260.71, it indicates the effect of the
return on intellectual capital assets, which is a
significant effect, where the value of t was (-5.688)
and at an indicative level (Sig = 0.030), and the
value of the regression coefficient at the return on
revenue β=137.259 ( it indicates the effect of that
variable, which is not significant, where the value of
t was (3.590) and at an indicative level (Sig =
0.070), we, therefore, reject the first sub-hypothesis
and accept the alternative, which states that: There
is a statistically significant effect at the level of
(α≤0.05) for the application of the financial
perspective of the balanced scorecard on intellectual
capital. Depending on Table 10, the relationship
between the model variables can be written as
follows:
IC1 = 13.515 – 2260.710 (ROA) + 137.259 (ROE)
Our first result suggests there is no statistically
significant effect at the significance level (α≤0.05)
of applying the financial perspective of the balanced
scorecard on intellectual capital. Furthermore, the
financial perspective of the balanced scorecard can
be used to assess the value of intellectual capital.
One approach is to track the financial returns
generated by the organization's intellectual capital,
such as the revenue or profits generated by new
products or services that are developed using
intellectual capital. Another approach is to measure
the value of intellectual capital through intangible
asset valuation methods, such as the market or
income approach, which can be used to estimate the
present value of future cash flows generated by
intellectual capital.
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
897
Volume 20, 2023
Table 11. Results of testing the impact of the application of the customer perspective on intellectual capital
The
dependent
variable
R2
Adjusted
R2
F
Sig
F*
Regression coefficient
V
β
Standard
error
T
Sig
t*
Intellectual
capital
0.892
0.886
291.04
0.003
The ratio
of
marketing
expenses
to sales
3471.5
148.83
23.326
0.002
Sales
growth
-6.516
1.297
-5.026
0.037
Constant
slope
-38.31
3.366
-11.38
0.008
* The effect is statistically significant at the level of (α ≤ 0.05)
This discovery is in line with the findings of [1],
[10], [35]. This discovery, however, contradicts the
conclusions of [4], [6], [11].Second sub-hypothesis
H02: There is no statistically significant effect at the
level (α≤0.05) of applying the customer perspective
of the balanced scorecard on intellectual capital.
The results of Table 11, indicate that the effect
of the independent variables of the customer
perspective on the dependent variable (intellectual
capital efficiency) is statistically significant, where
the calculated value of F was (291.036), at the
significance level (Sig F = 0.003), which is less than
0.05, and the value of the determination coefficient
was (R2 = 0.892), which indicates that 89.2% of the
variation in (intellectual capital efficiency) can be
explained all other variables are constant. The high
value of the determination coefficient is due to the
small sample size of the study and the period of the
study, which require high values of the
determination coefficient to reach the significance
of the effect. As for the regression coefficient
β=3471.542, it indicates the effect of the ratio of
marketing expenses to revenues on intellectual
capital, which is a significant effect, where the value
of t was (23.326) and at an indicative level (Sig =
0.002), and the value of the regression coefficient
(β=-6.516) when revenue grew, it indicates the
effect of that variable, which is a significant effect,
where the value of t was (-5.026) and at the level
denotation (Sig = 0.037), and therefore we reject the
second sub-hypothesis and accept the alternative,
which states that: "There is a statistically significant
effect at the level of (α≤0.05) for the application of
the customer perspective of the balanced scorecard
on intellectual capital." Depending on Table 11, the
relationship between the model variables can be
written as follows:
IC2 = -38.314 +3471.542 (ME-REV) -6.516 (SG)
Our second result suggests there is no
statistically significant effect at the significance
level (α≤0.05) of applying the customer perspective
of the balanced scorecard on intellectual capital.
Furthermore, the customer perspective of the
balanced scorecard can be used to assess the value
of intellectual capital. One approach is to track the
customer-related metrics that are influenced by
intellectual capital, such as customer satisfaction or
customer retention. Another approach is to conduct
customer surveys or focus groups to gather feedback
on the organization's products and services and how
they are meeting the needs and expectations of
customers. It can help the organization identify
areas where intellectual capital can be used to
improve the customer experience and drive
customer satisfaction. This discovery is in line with
the findings of [9], [28]. This discovery, however,
contradicts the conclusions of [27], [33].
Third sub-hypothesis H03: There is no
statistically significant effect at the level (α≤0.05) of
applying the internal-business-process perspective
of the balanced scorecard on intellectual capital.
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
898
Volume 20, 2023
Table 12. Results of testing the impact of the application of the internal-business-process perspective on
intellectual capital
The
dependent
variable
R2
Adjusted
R2
F
Sig
F*
Regression coefficient
V
β
Standard
error
T
Sig
t*
Intellectual
capital
0.872
0.845
69.636
0.014
Research
and
development
costs to sales
10957
2526.3
4.337
0.049
Asset
turnover rate
-2792
278.62
-
10.02
0.01
Constant
slope
130.52
19.034
6.857
0.021
* The effect is statistically significant at the level of (α ≤ 0.05)
The results of Table 12 indicate that the effect of the
independent variables of the internal-business-
process perspective on the dependent variable
(efficiency of intellectual capital) is statistically
significant, where the calculated value of F was
(69.636) and at the level of significance (Sig F =
0.014), which is less than 0.05, and the value of the
determination coefficient was (R2 = 0.872), it
indicates that (87.2%) of the variation in (efficiency
of intellectual capital) is due to all other variables
being constant. The high value of the determination
coefficient is due to the small sample size of the
study and the period of the study, which require
high values of the determination coefficient to reach
the significance of the effect. As for the regression
coefficient β=10956.8, it indicates the impact of the
ratio of R & D expenses to revenues on intellectual
capital, which is a significant effect, where the value
of t was (2526.299) and at a significant level (Sig =
0.049), and the value of the regression coefficient at
the asset turnover β=-2792.02 (it indicates the
impact of that variable, which is a significant effect,
where the value of t -10.021) at the level of
significance (sig = 0.010), and therefore we reject
the third sub-hypothesis and accept the alternative,
which states that: "There is a statistically significant
effect at the level of (α≤0.05) for the application of
the internal-business-process perspective of the
balanced scorecard on intellectual capital.
Depending on Table 12, the relationship between
the model variables can be written as follows:
IC3 = 130.517 +10956.8 (R&D-REV) -2792.02
(ATO)
Our third result suggests there is no statistically
significant effect at the significance level (α≤0.05)
of applying the internal-business-process
perspective of the balanced scorecard on intellectual
capital. Furthermore, the internal-business-process
perspective of the balanced scorecard can be used to
assess the value of intellectual capital. One approach
is to track the internal-business-process metrics that
are influenced by intellectual capital, such as
process efficiency or process effectiveness. Another
approach is to conduct process audits or process
improvement initiatives to identify areas where
intellectual capital can be used to optimize the
organization's core business processes. This can
help the organization identify areas where
intellectual capital can be used to improve process
efficiency, effectiveness, and innovation. This
discovery is in line with the findings of [9], [35].
This discovery, however, contradicts the
conclusions of [11], [27].
Fourth sub-hypothesis H04: There is no statistically
significant effect at the level (α≤0.05) of applying
the learning and growth perspective of the balanced
scorecard on intellectual capital.
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
899
Volume 20, 2023
Table 13. Results of testing the impact of applying the learning and growth perspective on intellectual capital
The
dependent
variable
R2
Adjusted
R2
F
Sig
F*
Regression coefficient
V
β
Standard
error
T
Sig t*
intellectual
capital
0.745
0.604
11.395
0.081
Training
expenses
for sales
-4102
25022
-
0.164
0.885
Salaries to
expenses
-245.2
53.176
-
4.612
0.044
Constant
slope
91.136
21.235
4.292
0.05
* The effect is statistically significant at the level of (α ≤ 0.05)
The results of Table 13 indicate that the effect of the
independent variables of the learning and growth
perspective on the dependent variable (intellectual
capital efficiency) is statistically non-significant,
where the calculated value of F was (11.395) and at
the level of significance (Sig F = 0.081), which is
greater than 0.05, and the value of the determination
coefficient was (R2 = 0.745), which indicates that
(74.5%) of the variation in (intellectual capital
efficiency) can be explained by the variation in the
model variables, with all other variables remaining
constant. As for the regression coefficient β=-
4101.698, it indicates the effect of the ratio of
training expenses to revenues on intellectual capital,
which is an insignificant effect, where the value of t
was (-0.164) and at the level of significance (Sig =
0.885), and the value of the regression coefficient at
salaries to expenses β=-245.233 (it indicates the
effect of that variable, which is a significant effect,
where the value of t -4.612 at the level of
significance (sig = 0.044), and therefore we accept
the fourth sub-hypothesis, which states that: "There
is no statistically significant effect at the level of
(α≤0.05) of applying the learning and growth
perspective of the balanced scorecard on intellectual
capital. Depending on Table 13, it is not possible to
write down the relationship between the model
variables.
IC4 = 91.136 +-4102 (TREXP) -245.2 (SAEXP)
Our fourth result suggests there is no statistically
significant effect at the significance level (α≤0.05)
of applying the internal-business-process
perspective of the balanced scorecard on intellectual
capital. Furthermore, the learning and growth
perspective of the balanced scorecard can be used to
assess the value of intellectual capital. One approach
is to track the learning and growth metrics that are
influenced by intellectual capital, such as employee
satisfaction or employee retention. Another
approach is to invest in employee training and
development programs that help to build and
enhance the organization's intellectual capital. This
can help the organization to develop the knowledge,
skills, and expertise that are needed to support
future growth and success. This discovery is in line
with the findings of, [6], [7]. This discovery,
however, contradicts the conclusions of, [9], [40].
5 Conclusion
In general, every measuring model or instrument
must be used appropriately and in a balanced
manner. While the Balanced Scorecard scale may be
a valuable tool for estimating intellectual capital, it
is critical to examine the company's particular
context and needs and to apply the model in a
manner that is compatible with the company's
strategic goals and objectives. Excessive use of the
model, or dependence on it at the expense of other
relevant criteria, might result in skewed or
erroneous forecasts of intellectual capital. It is also
critical to assess any potential biases or limits of the
measuring model and take action to reduce their
influence on the results.
This study's findings show that when utilizing the
balanced scorecard scale to create a four-track
measuring model to forecast intellectual capital,
practically all factors are positive. The research
recommends that you determine the essential
elements of intellectual capital that are most
relevant to your sector and market conditions.
Considerations may include the company's
competitive edge, strategic goals, and the specific
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
900
Volume 20, 2023
qualities of its business model. Create a collection
of measurements or indicators that may be used to
assess the success of each dimension of intellectual
capital in the future. These indicators should be
relevant and actionable, and they should be
connected with the company's strategic goals. Using
suiTable statistical and analytical approaches collect
and evaluate data on the relevant parameters. This
may entail collecting information from a range of
sources, like financial documents, consumer
surveys, staff performance reviews, and other
relevant data sources. Furthermore, utilize the
analysis findings to spot patterns and trends in the
data and make educated judgments on the
company's intellectual capital. This may entail
comparing the company's performance to industry
benchmarks or similar firms' performance.
Subsequently, the subjectivity of the criteria
employed to assess intellectual capital may restrict
the credibility of the Balanced Scorecard scale.
Individuals may interpret the metrics differently,
resulting in conflicting findings. Subsequently, the
Balanced Scorecard scale's validity may be
constrained by the fact that it is supposed to assess
both financial and non-financial performance. While
these indicators may be significant to intellectual
capital, they may not fully capture all of its
characteristics. Subsequently, data on the
performance of industrial joint stock businesses
listed on the Amman Stock Exchange may be
restricted, and the analysis's accuracy and
thoroughness may suffer as a result.
Determine the primary intellectual capital drivers
for these firms. These may include elements such as
the company's human capital's quality and diversity,
the depth of its customer ties, the efficacy of its
internal procedures, and the organization's
innovation and learning. Create a set of metrics to
track each of these factors as well. These indicators
should be measurable and related to the vision and
strategy of the firm. Use the insights gathered from
your investigation to make recommendations for
increasing these firms' intellectual capital. This
might include adjusting the company's human
capital management procedures, improving
customer connections, or focusing more on
innovation and learning.
References:
[1] Abdo, K. K., Al-Qudah, H. A., Al-Qudah, L.
A., and Qudah, M. Z. A. (2021). The effect of
economic variables (workers ‘diaries abroad,
bank deposits, gross domestic product, and
inflation) on stock returns in the Amman
Financial Market from 2005/2018. Journal of
Sustainable Finance & Investment, 1-14.
https://doi.org/10.1080/20430795.2021.18833
84
[2] Abuamsha, M.K. (2022), "The role of the
banking sector in financing the real estate and
contracting sector in the Palestinian
territories", International Journal of Housing
Markets and Analysis, Vol. 15 No. 2, pp. 357-
374. https://doi.org/10.1108/IJHMA-11-2020-
0135
[3] Adejuwon, K. D. (2016). Improving civil
service performance in Nigeria through the
application of balanced scorecard
methodology. University of Mauritius
Research Journal, 22(1), 280-309.
[4] Akkermans, H.A., van Oorschot, K.E. (2018).
Relevance Assumed A Case Study of
Balanced Scorecard Development Using
System Dynamics. In: Kunc, M. (eds) System
Dynamics. OR Essentials. Palgrave
Macmillan, London.
https://doi.org/10.1057/978-1-349-95257-1_4
[5] Alkhatib, A.W. and Valeri, M. (2022), "Can
intellectual capital promote the competitive
advantage? Service innovation and big data
analytics capabilities in a moderated
mediation model", European Journal of
Innovation Management, Vol. ahead-of-print
No. ahead-of-print.
https://doi.org/10.1108/EJIM-04-2022-0186
[6] Al-Qudah, L. A., Ahmad Qudah, H., Abu
Hamour, A. M., Abu Huson, Y., and Al
Qudah, M. Z. (2022). The effects of COVID-
19 on conditional accounting conservatism in
developing countries: evidence from Jordan.
Cogent Business & Management, 9(1), 2156.
https://doi.org/10.1080/23311975.2022.21521
56
[7] AlSatrawi, A. H. (2017). Investigating the
effects of using the balanced scorecard on
Islamic banks' performance. Nottingham
Trent University (United Kingdom).
[8] Amer, F., Hammoud, S., Khatatbeh, H.,
Lohner, S., Boncz, I., and Endrei, D. (2022).
The deployment of balanced scorecard in
health care organizations: is it beneficial? A
systematic review. BMC health services
research, 22(1), 1-14.
https://doi.org/10.1186/s12913-021-07452-7
[9] Andreeva, T., and Garanina, T. (2017).
Intellectual capital and its impact on the
financial performance of Russian
manufacturing companies. Форсайт, 11(1
(eng)), 31-40.
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
901
Volume 20, 2023
[10] Busco, C., and Quattrone, P. (2015).
Exploring how the balanced scorecard
engages and unfolds: Articulating the visual
power of accounting inscriptions.
Contemporary Accounting Research, 32(3),
1236-1262.
[11] Chahal, H. and Bakshi, P. (2015), "Examining
intellectual capital and competitive advantage
relationship: Role of innovation and
organizational learning", International Journal
of Bank Marketing, Vol. 33 No. 3, pp. 376-
399. https://doi.org/10.1108/IJBM-07-2013-
0069
[12] Chelariu, G., Dicu, R., Mardiros, D., and
Pavaloaia, L. (2017). A Managerial
Perspective on the Use of the Balanced
Scorecard for Non-Profit Organizations in
Educational Field. Revista Romaneasca
Pentru Educatie Multidimensionala, 9(1), 77-
93.
[13] Cooper, D. J., Ezzamel, M., and Qu, S. Q.
(2017). Popularizing a management
accounting idea: The case of the balanced
scorecard. Contemporary Accounting
Research, 34(2), 991-1025.
[14] Dumay, J. and Guthrie, J. (2019), "Reflections
on interdisciplinary critical intellectual capital
accounting research: Multidisciplinary
propositions for a new future", Accounting,
Auditing & Accountability Journal, Vol. 32
No. 8, pp. 2282-2306.
https://doi.org/10.1108/AAAJ-08-2018-3636
[15] Elbanna, S., Kamel, H., Fatima, T., and Eid,
R. (2022). An investigation of the causality
links in the balanced scorecard: The case of
the Gulf Cooperation Council hospitality
industry. Tourism Management Perspectives,
41, 100934.
https://doi.org/10.1016/j.tmp.2021.100934
[16] Fabac, R. (2022). Digital Balanced Scorecard
System as a Supporting Strategy for Digital
Transformation. Sustainability, 14(15), 9690.
https://doi.org/10.3390/su14159690
[17] Faraji, O., Asiaei, K., Rezaee, Z., Bontis, N.,
and Dolatzarei, E. (2022). Mapping the
conceptual structure of intellectual capital
research: A co-word analysis. Journal of
Innovation & Knowledge, 7(3), 100202.
https://doi.org/10.1016/j.jik.2022.100202
[18] Farzaneh, M., Wilden, R., Afshari, L., and
Mehralian, G. (2022). Dynamic capabilities
and innovation ambidexterity: The roles of
intellectual capital and innovation orientation.
Journal of Business Research, 148, 47-59.
https://doi.org/10.1016/j.jbusres.2022.04.030
[19] Gazi, F., Atan, T., and Kılıç, M. (2022).The
assessment of internal indicators on the
balanced scorecard measures of sustainability.
Sustainability, 14(14), 8595.
https://doi.org/10.3390/su14148595
[20] Gómez-Valenzuela, V. (2022). Intellectual
capital factors at work in Dominican firms:
understanding their influence. Journal of
Innovation and Entrepreneurship, 11(1), 1-24.
https://doi.org/10.1186/s13731-022-00205-8
[21] Govindan, K., Nasr, A. K., Saeed Heidari, M.,
Nosrati-Abarghooee, S., and Mina, H. (2022).
Prioritizing adoption barriers of platforms
based on blockchain technology from
balanced scorecard perspectives in the
healthcare industry: A structural approach.
International Journal of Production Research,
1-15.
https://doi.org/10.1080/00207543.2021.20135
60
[22] Haldorai, K., Kim, W. G., and Garcia, R. F.
(2022). Top management green commitment
and green intellectual capital as enablers of
hotel environmental performance: The
mediating role of green human resource
management. Tourism Management, 88,
104431.
https://doi.org/10.1016/j.tourman.2021.10443
1
[23] Hansen, E. G., and Schaltegger, S. (2016).
The sustainability balanced scorecard: A
systematic review of architectures. Journal of
Business Ethics, 133(2), 193-221.
[24] Hegazy, M., Hegazy, K., and Eldeeb, M.
(2022). The balanced scorecard: Measures
that drive performance evaluation in auditing
firms. Journal of Accounting, Auditing &
Finance, 37(4), 902-927.
https://doi.org/10.1177/0148558X20962915
[25] Konno, N. and Schillaci, C.E. (2021),
"Intellectual capital in Society 5.0 by the lens
of the knowledge creation theory", Journal of
Intellectual Capital, Vol. 22 No. 3, pp. 478-
505. https://doi.org/10.1108/JIC-02-2020-
0060
[26] Kusi-Sarpong, S., Mubarik, M. S., Khan, S.
A., Brown, S., and Mubarak, M. F. (2022).
Intellectual capital, blockchain-driven supply
chain and sustainable production: Role of
supply chain mapping. Technological
Forecasting and Social Change, 175, 121331.
https://doi.org/10.1016/j.techfore.2021.12133
1
[27] Lee, Y. J., and Huang, C. L. (2012). The
Relationships between Balanced Scorecard,
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
902
Volume 20, 2023
Intellectual Capital, Organizational
Commitment and Organizational
Performance: Verifying a ‘Mediated
Moderation’Model. American Journal of
Business and Management, 1(3), 140-153.
[28] Li, Y., Song, Y., Wang, J., and Li, C. (2019).
Intellectual capital, knowledge sharing, and
innovation performance: Evidence from the
Chinese construction industry. Sustainability,
11(9), 2713.
[29] Mahmood, T., and Mubarik, M. S. (2020).
Balancing innovation and exploitation in the
fourth industrial revolution: Role of
intellectual capital and technology absorptive
capacity. Technological Forecasting and
Social Change, 160, 120248.
[30] Massingham, R., Massingham, P.R. and
Dumay, J. (2019), "Improving integrated
reporting: A new learning and growth
perspective for the balanced scorecard",
Journal of Intellectual Capital, Vol. 20 No. 1,
pp. 60-82. https://doi.org/10.1108/JIC-06-
2018-0095
[31] Mehralian, G., Nazari, J.A. and Ghasemzadeh,
P. (2018), "The effects of knowledge creation
process on organizational performance using
the BSC approach: the mediating role of
intellectual capital", Journal of Knowledge
Management, Vol. 22 No. 4, pp. 802-823.
https://doi.org/10.1108/JKM-10-2016-0457
[32] Narayanamma, P. L., and Lalitha, K. (2016).
Balanced Scorecard-The Learning & Growth
Perspective. Aweshkar Research Journal,
21(2).
[33] Novas, J. C., Alves, M. D. C. G., and Sousa,
A. (2017). The role of management
accounting systems in the development of
intellectual capital. Journal of Intellectual
Capital.
[34] Pravdić, P., and Kučinar, R. (2015). A
Balanced Scorecard Analysis Of Performance
Metrics In Profit Organization 5. Anali
poslovne ekonomije, 13, 14-31.
[35] Quesado, P. R., Aibar Guzmán, B., and Lima
Rodrigues, L. (2018). Advantages and
contributions in the balanced scorecard
implementation. Intangible capital, 14(1),
186-201.
[36] Quezada, L. E., Aguilera, D. E., Palominos, P.
I., and Oddershede, A. M. (2022). An anp
model to generate performance indicators for
manufacturing firms under a balanced
scorecard approach. Engineering Management
Journal, 34(1), 70-84.
https://doi.org/10.1080/10429247.2020.18408
77
[37] Quezada, L. E., López-Ospina, H. A., Ortiz,
C., Oddershede, A. M., Palominos, P. I., and
Jofré, P. A. (2022). A DEMATEL-based
method for prioritizing strategic projects using
the perspectives of the Balanced Scorecard.
International Journal of Production
Economics, 249, 108518.
https://doi.org/10.1016/j.ijpe.2022.108518
[38] Rehman, A. U., Aslam, E., and Iqbal, A.
(2022). Intellectual capital efficiency and
bank performance: evidence from islamic
banks. Borsa Istanbul Review, 22(1), 113-
121. https://doi.org/10.1016/j.bir.2021.02.004
[39] Secundo, G., Ndou, V., Del Vecchio, P., and
De Pascale, G. (2020). Sustainable
development, intellectual capital and
technology policies: A structured literature
review and future research agenda.
Technological Forecasting and Social Change,
153, 119917.
https://doi.org/10.1016/j.techfore.2020.11991
7
[40] Shen, Y. C., Chen, P. S., and Wang, C. H.
(2016). A study of enterprise resource
planning (ERP) system performance
measurement using the quantitative balanced
scorecard approach. Computers in Industry,
75, 127-139.
[41] Soewarno, N. and Tjahjadi, B. (2020),
"Measures that matter: an empirical
investigation of intellectual capital and
financial performance of banking firms in
Indonesia", Journal of Intellectual Capital,
Vol. 21 No. 6, pp. 1085-1106.
https://doi.org/10.1108/JIC-09-2019-0225
[42] Ta, T. T., Doan, T. N., Tran, H. N., Dam, T.
A., and Pham, T. M. Q. (2022). Factors
affecting the application of balanced
scorecard to enhance the operational
efficiency of listed companies: The case of
Vietnam. Cogent Business & Management,
9(1), 2149146.
https://doi.org/10.1080/23311975.2022.21491
46
[43] Tsai, F. M., Bui, T. D., Tseng, M. L., Wu, K.
J., and Chiu, A. S. (2020). A performance
assessment approach for integrated solid
waste management using a sustainable
balanced scorecard approach. Journal of
cleaner production, 251, 119740.
[44] Vărzaru, A. A. (2022). An Empirical
Framework for Assessing the Balanced
Scorecard Impact on Sustainable
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
903
Volume 20, 2023
Development in Healthcare Performance
Measurement. International Journal of
Environmental Research and Public Health,
19(22), 155.
https://doi.org/10.3390/ijerph192215155
[45] Zarei Mahmoudabadi, M., and Emrouznejad,
A. (2022). Balanced performance assessment
under uncertainty: an integrated CSW-DEA
and balanced scorecard (BSC). Annals of
Operations Research, 1-16.
https://doi.org/10.1007/s10479-022-04637-z
Contribution of Individual Authors to the
Creation of a Scientific Article (Ghostwriting
Policy)
-Laith Akram Al-Qadah, Hanan Ahmad Qudah and
Emilio Martin Conducted the Simulation, Original
Writing and Optimization.
-Mohammad Mahmoud Humeedat and Khawla
Kissed Abdo Has Implemented Statistical Analysis.
-Hanan Ahmad Qudah has Organized and Executed
the Experiments of Section 4.
-Laith Akram Al-Qadah was Responsible for the
Conclusion.
Sources of Funding for Research Presented in a
Scientific Article or Scientific Article Itself
No funding was received for conducting this study.
Conflict of Interest
The authors have no conflict of interest to declare.
Creative Commons Attribution License 4.0
(Attribution 4.0 International, CC BY 4.0)
This article is published under the terms of the
Creative Commons Attribution License 4.0
https://creativecommons.org/licenses/by/4.0/deed.en
_US
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.82
Laith Akram Al-Qudah,
Mohammad Mahmoud Humeedat,
Khawla Kassed Abdo,
Hanan Ahmad Qudah, Emilio Martín
E-ISSN: 2224-2899
904
Volume 20, 2023