pronounced seasonal character, and therefore, most
of the accommodation structures in the coastal area
face difficulties.
In seasonal operation: Meanwhile, for tourism and
marine infrastructure it currently is missing and this
segment (yachting, sailing, cruising) is still in its
infancy, but the potential to develop is very large and
very significant for the economy and elite tourism in
Albania.
Nature tourism - Albania has been appreciated by
many operators and international visitors for its
nature and its beautiful landscapes. Natural and rural
areas in Albania offer opportunities for the
development of rural tourism, mountain tourism,
ecotourism and outdoor activities (rafting, throwing
sport parachute, mountain biking, fishing, trekking,
mountain climbing, nature walking-hiking, horse
riding, study tours, etc.). Some of these activities are
the main motive of the visits from foreign visitors to
natural areas.
As for mountain tourism, there have been positive
developments, as a result of which they have
stabilized a significant number of tours organized in
Theth, Vermosh-Lepushë, Valbonë and Tropoja, in
the Albanian Alps, Dibër and the area of Bulqiza, the
mountainous area of Tirana, the mountainous area of
Elbasan and Librazhdi, the mountainous area of
Korça, the mountain of Tomori, Llogara and
Karaburun and the mountainous area of Gjirokastra
and Përmet. On the other hand, the category I tourism
in the protected environmental areas is also
increased.
The basis of the system of environmental protected
areas consists of 15 national parks, some managed
natural reserves and protected landscapes, which
contain the greatest natural values and biodiversity in
the country.
Thematic tourism - This category includes a number
of specific forms of tourism, such as agrotourism,
event and business tourism, cultural tourism
(heritage, history, faith, etc.), enogastronomic
tourism and health tourism (thermal, wellness and
medical) etc. Although not the main purpose of
visiting Albania, archeology, heritage and culture are
identified as Albania's strengths in various studies
conducted with visitors and the tourism industry in
trips from foreign markets. Main destinations visited
by organized cultural tours are: Shkodra, Lezha,
Kruja, Durrësi, Tirana, Fieri, Berati, Elbasani, Korça,
Përmeti, Gjirokastra, Saranda and Vlora (INSTAT,
2021).
As for business tourism, developments in this
direction are concentrated at a national level and the
lack of a consolidated cooperation network between
the actors, together with the lack of new centers for
the organization of conferences and congresses,
centers of business near the poles of economic
development (Rinas Airport), accommodation
structures well-known international brands in the
organization of conferences and congresses, have
limited the perspective of the development of tourism
in this sector at an international level.
Located in a favorable position in the regional market
of the Balkans and some markets of important
European, with technology and know-how developed
in some of the sectors medicine (dental care, plastic
surgery, cardiovascular surgery and neurosurgery,
fertility treatment), natural resources and favorable
climatic conditions for the development of several
directions of this segment (thalassotherapy, thermal
water therapy), competitive prices, Albania has had
positive developments in the health and wellness
tourism segment. It should be noted that in recent
years we have had a considerable number of entries
made for health purposes.
2 Literature Review
There are studies on the effects of tourism on
economic growth on Albania. The study conducted
by, [1], presents an econometric model which
confirms the dependence of GDP on tourism
revenues and the real effective exchange rate. The
study has proven that the development of tourism has
a positive impact on economic development.
The aim of the study, [2] is to observe how the
growth of the tourism sector affects the economy of
the country. She concludes that steady growth of
tourism must be carried out while being overseen by
the government and all actors while working on the
three main aspects: social, environmental, and
economic.
According to, [3], the development of tourism has a
Granger causal relationship with the increase of
employment and this in turn will lead to the
economic growth of the country. Furthermore,
Johansen co integration shows a stable relationship
even in the long run period.
According to [4] a gravity-type equation is built
based on an annual database of international tourist
arrivals in Albania from 22 countries of origin during
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2023.20.81
Miftar Ramosacaj, Elmira Kushta