and misleading facts that cause the customer to be in a precarious state, and result in wrong purchasing

decisions. The operating pharmacies within Mosul city were a field for conducting the field study, and the

the field studies, including (i) Do the pharmacovigilance contribute to eliminating MD? (ii) Is there an effective

correlation between the pharmacovigilance dimension and the after-MD dimension? To answer these questions,

a hypothetical scheme of the study was formulated to reflect the relationships and effects between the two

dimensions of the study, which resulted in a set of main and secondary hypotheses, that were tested using

several statistical means for the data collected by the questionnaire which numbered (527) and all were

retrieved. The study listed a set of conclusions that were distributed in terms of theory and field sides, which

the researcher presents the most important: (i) According to the answers of contributed individuals,

were suggested.

Key-Words: - Pharmacovigilance, Marketing Deception, Deception in product, Price in deception, Deception in

distribution, Deception in promotion

Received: May 30, 2022. Revised: September 29, 2022. Accepted: November 2, 2022. Published: November 15, 2022.

1 Introduction

Pharmacovigilance has a great impact on guiding

using medicines, especially after the plurality of

pharmaceutical companies in the world, as well as

the attempt to reduce MD, especially after the rapid

technological and information development and its

impact on economic development, and in light of

the large variety of products and a large number of

theoretical framework for the dimensions of

pharmacovigilance and marketing deception and to

variables that can be considered of equal importance

to the organization and presents them in a

theoretical framework that shows their potential by

each other. On the other hand, in light of the

hypothetical scheme defined by the research on

which its main and sub-hypotheses were built,

through the use of certain statistical methods. The

research axes were sequenced according to their

approach, starting with the first axis which shows

the methodological framework, while the two axes,

the second and third, which concerned with the

intellectual and philosophical clarification of the

research variables, which is (pharmaceutical

2 Methodology

2.1 Research Problem

Medicines are discriminated against by other

products for their importance and the extent of their

necessity, and the pharmaceutical industry in

developed countries is regarded as an unavoidable

intramuscularly or orally instead of intravenously.

So, the concept of pharmacovigilance is raised to

avoid the negative aspects of drug marketing

operations, which means detection, evaluation,

understanding, and prevention of negative reactions

toward pharmaceutical products. Moreover, the

2. Achieving a new intellectual contribution that

3. Identifying the answers of respondents to the

4. Indicating the level of pharmacovigilance's

2.4 Research Scheme

The research scheme clarifies a set of logical

relationships which may be in a quantitative or

qualitative form and combined to form the main

features of the case you are interested in. The

systematic treatment of the research problem

Figure 1.

will stand on the descriptions of this sample at the

beginning of the field framework for their research

later.

studying the relationships between the different

dimensions of the research.

2.7 Research Limits

1. The drug information obtained from the pre-

6. Patients' reports will help to improve the quality

3.2 The Stages of Pharmacological Vigilance

The study in [10], indicated that pharmacological

vigilance goes through four basic stages:

or wrong, [11]. Moreover, the concept of deception

in Islamic law is referred to as a forbidden act, and

neglecting the commands, then everything that goes

since the information is correct in form and

incorrect in content”. While the study in [14] has

providing the customer with false information about

the products to sell them. The article in [15] has

fraud that aims to persuade the customer to purchase

a good or service by providing misleading and

distorted information by the seller, marketer, or

service provider to obtain a benefit and illegal gain.”

immoral practices presented to persuade the

customer to make a purchase decision without

agreed with the reasons for the emergence of MD

emergence as the following:

1. Disregard moral foundations and rules in

3. Marketing practitioners resort to MD on

4. Weakness or ineffectiveness in the role played

5. The negativity of customers in the field of

through the elements of the products marketing mix

products or the elements of the marketing mix for

The product is the of organization’s existence, as

every organization existent in the market offers a

product, and many organizations use deception in

the product because of one of two reasons the first:

is that the product offered by the organization is a

necessary product for customers and they do not

others through imitating their products and then

presenting them to the customers at the same price,

but with different specifications, benefiting from a

different product to deceive the customer with the

same specifications of the original product, [24].

The study in [22], deals with deception in the field

of the product as follows:

1. Using brands (brand name) that are similar to

2. Deception in the weight: writing the total

5. Development or fictitious change in products,

4.6 Price in Deception

On the other hand, price deception is done by

offering low prices compared to similar goods, and

3. Some retail stores sell free samples that are

marketing activity that involves the process of

persuasion and attraction to buy. On the other hand,

promotion is several different elements of

communication with Customers as (advertising,

personal selling, sales promotion, and salesmen) and

all of these elements play a different role in how to

deliver the commodity to customers and encourage

them to buy, and these deceptive practices in the

field of promotion are [16]:

1. Advertisements are characterized by the

4. Advertisements about bogus trade discounts

5. Medical advertisements and promotions about

6. Classified advertisements contain which do not

way by medical interventions. Therefore, this

vigilance that an individual enjoys will reduce

marketing deception. Batali is gradually eliminating

Source: Prepared by the researchers in light of the

results of the electronic calculator.

6.2 There is No Relationship to the Effect of

Pharmacovigilance in MD

The results of Table 2 refer to the moral analysis