Traditionalism, Modernism, Postmodernism - Worldview Analysis in
the Context of Values
MIROSŁAWA CZERNIAWSKA
Faculty of Engineering Management
Bialystok University of Technology
45A Wiejska Street, Bialystok 15-351
POLAND
JOANNA SZYDŁO
Faculty of Engineering Management
Bialystok University of Technology
45A Wiejska Street, Bialystok 15-351
POLAND
Abstract: This study aims to diagnose three worldviews were: traditionalism, modernism and postmodernism
(all of them relate to the stages of Western culture described by Bauman) and value systems (referring to the
Rokeach theory). The constructs were measured according to the Borowiak Questionnaire “How do you view
yourself and the world around you?” and the Rokeach Value Survey (RVS). The research was conducted on a
sample of 368 Polish students. The authors sought answers to the question of which values collectivist or
individualistic are associated with the indicated worldviews. It appeared that a worldview and values (giving
a desired direction in life) are linked in the following manner: a traditionalist worldview is correlated with
collectivist values, modernist and postmodernist worldviews with individualist values (although these values
do not overlap).
Key-Words: traditional, modern, post-modern worldview, values, the Rokeach Value Survey (RVS)
Received: May 25, 2021. Revised: January 16, 2022. Accepted: February 15, 2022. Published: February 23, 2022.
1 Introduction
In 2020 WSEAS Transactions on Business and
Economic published an article of our authorship [1]
which presented the results of the research on the
relationship between a worldview and values. Three
types of worldviews were taken into account:
traditionalist, modernist and postmodernist. They
were measured according to the Borowiak
Questionnaire “How do you view yourself and the
world around you?”. Values were analysed from the
point of view of Schwartz’s model. The author
placed nineteen types of values in two bipolar
dimensions: conservation openness to change, and
self-transcendence self-enhancement. The study
incorporated the Schwartz Portrait Value
Questionnaire (PVQ-R3). In interpreting the
relationship between the two constructs, the
research involved a more general criterion
differentiating values, i.e. individualism
collectivism. In the indicated paper [1] a map of
research trends was presented, based on the co-
occurrence of the authors’ keywords in publications
referring to values and worldviews (Figure 2, p.
595), and literature review was made. Becoming
familiar with this information ensures a theoretical
and empirical perspective for the research described
below.
Also, this paper will focus on analysing the
relationship between a worldview and values.
However, the study uses a different tool to measure
values, i.e. the Rokeach Value Survey (RVS). The
authors were interested in whether the results
described in the previous article [1] would be
confirmed. Therein, the traditionalist worldview is
associated with collectivist values, while modernist
and postmodernist worldviews are associated with
individualistic ones. Due to the fact that in this study
the authors undertake the same research problem
(although the research is based on a different tool to
diagnose the value system), they use excerpts from
the earlier article [cf. 1]. These refer to the
characteristics of worldviews (p. 596) and the
characteristics included in the Borowiak
Questionnaire “How do you view yourself and the
world around you?” (p. 599). In the same way, the
research problem was formulated (p. 599).
Although the relationship between worldview
and values is subject to theoretical and empirical
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DOI: 10.37394/23207.2022.19.62
Mirosława Czerniawska, Joanna Szydło
E-ISSN: 2224-2899
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analyses [cf. literature review in: 1], the diagnosis of
these constructs and their operationalisation is a
binding problem. This study adopts a particular way
of understanding worldview and takes into account
its historical transformations (traditionalism,
modernism and postmodernism). Such an approach
arouses interest in social sciences, but empirical
works based on such an understanding of worldview
are rare. This is mainly due to the lack of tools to
measure this construct. The interest in values goes
back to antiquity and since then especially on the
grounds of philosophy many concepts of values
have been born. They can be considered according
to different categories and thus focus on different
aspects. This determines different ways of
measuring values. Therefore, it seems advisable to
confront different tools for the diagnosis of value
systems and determine their relationship with the
worldview. This and an earlier article by the authors
[1] are devoted to solving this problem (and thus
filling the research gap). The aim of the paper is to
characterise the traditionalist, modernist and
postmodernist worldviews by means of their
associated values, as well as to capture the
specificity of these relationships by referring to a
more general criterion, i.e. individualism
collectivism. The second aim of methodological
nature is to compare the obtained outcomes with
the results described in an earlier publication [1], in
which a different tool was used to diagnose value
systems.
Values (understood as abstract concepts) and a
worldview are to some extent convergent constructs
as they are based on the status of beliefs that
determine a person’s attitude to reality. However, as
Bar-Tal [2] notes, the degree of connections
between beliefs may vary: some form a large
system, some form a small one, and some remain in
isolation. Not all beliefs, and not in every domain,
need to remain in a necessity relationship. It seems
interesting to ask, then, how coherent is the
relationship between worldviews and values? It
should be noted that the existence of structural ties
is emphasized at the definition level: a worldview is
a system of beliefs about the world, nature, mankind
and human’s place in the world, linked to a system
of values [3]. Values become in this approach a
constitutive element of the worldview. Both
constructs are legitimized by their complex genesis,
in which cultural, institutional, personal and
situational factors play an important role. Their
formation is also an important formative task for an
individual.
2 Values in the Light of Milton
Rokeach’s Theory
A value, according to Rokeach [4], is a belief
containing an emotional component; it forms a
certain system of references within which a person
is able to interpret and evaluate reality and,
consequently, guide his or her behaviour. “A value
is an enduring belief that a specific mode of conduct
or end-state of existence is personally or socially
preferable to an opposite or converse mode of
conduct or end-state of existence” [4]. The author
suggests that the total number of values cherished
by people is relatively small and, furthermore,
wherever they are all people know the same
values. Thus, differences between people do not rest
in the recognition of the existence of different
values, but in the variation in the level of their
acceptance. The different level of acceptance of
values necessitates allocating them into certain
systems which are understood as “an enduring
organization of beliefs concerning preferable modes
of conduct or end-states of existence along a
continuum of relative importance” [4]. A system in
which individual values function in a mutually
dependent way is characterized by a certain
organization. This may lead to situations where a
particular individual can indicate values of relatively
higher importance, which then in conflict
situations allows for choosing actions related to
these values. An individual value system is a
learned organization of rules of choice and conflict
resolution [5]. In the course of their development,
people learn to integrate isolated values into a
hierarchically organized system. Mature people
have such complex cognitive processes that they can
both estimate the relative importance of values and
combine them with other beliefs in worldview
issues [more on Rokeach’s theory in: 6-8].
3 Traditionalist, Modernist and
Postmodernist Worldviews
Three cultural formations described by Bauman as
great stages in Western culture are considered to
be the sources of three specific worldviews:
traditionalism, modernism and postmodernism [9-
13].
A worldview is identified, as indicated above,
with an individual’s system of beliefs with regard to
the surrounding world as well as phenomena and
processes taking place in it. According to Borowiak
[10] the author of the tool used in the described
research these are two types of beliefs:
epistemological statements about the nature of truth
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and reality, and axiological claims about values that
define the subject’s own identity. They form a
complex cognitive metastructure. Borowiak
analysed three great cultural stages (formations):
traditionalism, modernism and postmodernism.
Each of them creates a dominant worldview
(culture’s distinguishing feature) which is used by
people to constitute their identity, analyse life
experiences, justify behaviour and explain events
taking place in their world [10, 13; other approaches
in understanding worldviews: 14-54]. So what are
their characteristics?
Traditionalism as the name of a cultural trend
suggests was focused on tradition, and especially
on its religious aspect. It paid tribute to what was
formerly established timeless, supra-cultural and
revealed truth. A moral human was considered
somebody who expresses his/her moral virtues, and
thus unconditionally accepts and puts into practice
commandments of faith and the social order
approved by the Church. In modernism, the
causative power was attributed to reason, which
allows us to reach “one truth”. The cult did not
revolve around religion, but by science (the wiser
know better). Morality is expressed by acting in
accordance with knowledge which in turn refers to
objective moral values. These were not revealed
as in traditionalism but could be discovered by a
mature person. The importance of man was
considered in terms of the effectiveness of his
actions: whether he or she was able to pursue
rational, conscious and long-term goals so as to
deserve fame among future generations. In
postmodernism, the existence of objective truth
(which was exposed in traditionalism and
modernism) was questioned and replaced by the
term “convention”. Postmodernism referred to
irrationalism, cognitive and axiological relativism.
The most important value became freedom and
related individual autonomy. Man has the right to
make an individual choice, seek novelty, change
decisions and experience pleasure. It is the right of
all people (universalism) and it can be expressed in
their own way. However, they are also obliged to
express tolerance and political correctness [9-10, 13,
47]. Man does not live to suffer, make sacrifices
(traditionalism) or postpone gratuities and
constantly strive for success (modernism), but to be
happy.
The three worldviews described above differ in
chronology: their origins can be traced back to the
Middle Ages, the Enlightenment and the 1950s
respectively. Nevertheless, they can be the source of
epistemological and axiological beliefs (or
fragments of them) of modern people. Their
specificity (content) depends, among other things,
on the role played in the life of individuals by
religious and educational institutions, the media,
popular culture and peer groups [55-63].
4 Research Problem and Hypotheses
This study assumes that there is a close relationship
between a particular worldview and values. These
two constructs should be interrelated due to the fact
that they are beliefs containing at least to some
extent convergent content. People seek a structural
organization of beliefs (although this organization
varies from person to person, depending on the
development of cognitive structures), and the
resulting consistency has an important regulatory
function. It allows for creating a coherent vision of
the world and determines human behaviour in a
relatively constant manner. Beliefs constitute a
unique kind of tool that helps to understand reality:
they are used to formulate views about what the
world is and should be [64].
The researcher’s intention was to diagnose
whether and what types of values included in the
Rokeach Value Survey are associated with certain
types of worldviews. It is assumed that
traditionalist, modernist and postmodernist
worldviews have their axiological specificity. In
empirical terms, this means that the indicators of
each worldview are related to the indicators of
values “inscribed” in this worldview on the basis of
content-based compliance.
The authors assumed the following
relationships:
Hypothesis 1: The traditionalist worldview is
positively correlated with collectivist values and
negatively correlated with individualist values.
Hypothesis 2: Modernist and postmodernist
worldviews are positively correlated with
individualistic values and negatively correlated with
collectivistic values.
Both the cultural trend of modernism and
postmodernism “encourage” people to shape such
an axiology in which relatively high importance is
attached to individual values which do not
necessarily have to be identical. At the same time, it
should be emphasized that modernist individualism
involved a need for achievement. It created
psychological conditions for economic growth by
maintaining self-esteem. The emergence of
postmodernist individualism is a result of already
achieved prosperity. This allowed for the emergence
of consumption, freedom and self-creation.
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5 Method
Sample group. The survey involved 368 Polish
students, out of whom women constituted 80%. The
age of respondents oscillated between 20-24 years.
Research tools. The study incorporated the
Borowiak Questionnaire “How do you view
yourself and the world around you?”, on the basis of
which the indicators of three worldviews were
obtained for each surveyed person: traditionalist,
modernist and postmodernist. Each worldview is
juxtaposed by 12 statements. The subjects assessed
them on a 7-grade scale. The indicators range from
12 to 84 [13].
Value preferences were determined using the
Rokeach Value Survey (RVS) that forces ranking
[65]. The author selected 18 terminal values and 18
instrumental values, placing them on two separate
scales. The subjects were required to assess the
values by assigning appropriate ranks, where 1
indicated the strongest value acceptance and 18
the weakest. Based on literature analysis, the
authors proposed to divide the 36 values found in
the RVS into collectivistic and individualistic
[criteria for the classification of values and
substantiation of such classification in:7].
The collectivist values were considered as those
related to:
the protection of the welfare of all people
and those with whom an individual interacts directly
(the welfare of the group to which the individual
belongs): “a world at peace” (t17), “equality” (t2),
“helpful” (i8), “honest” (i9), “forgiving” (i7),
“loving” (i14), “responsible” (i17);
the security of identity groups and respect
for tradition/religion: “family security” (t4),
“national security” (t9), “salvation” (t11);
balanced social views, intrapersonal and
interpersonal harmony: “wisdom” (t16), “inner
harmony (t7), “self-controlled” (i18), “clean” (i5)
“polite” (i16), “obedient” (i15), “mature love” (t8),
“true friendship” (t15).
Individualistic values were linked with:
social status, prestige and personal
(including material) success: “social recognition”
(t14), “self-respect” (t12), “sense of
accomplishment (t13), “ambitious” (i1), “a
comfortable life” (t1);
freedom of choice, independence of thought
and action, intellectual competence: “freedom(t5),
“independent” (i11), “courageous” (i6),
“imaginative” (i10), “broad-minded” (i2), “capable”
(i3), “intellectual” (i12), “logical” (i13);
hedonism and the need for stimulation
(interesting, pleasant, exciting life): “happiness”
(t6), “cheerful” (i4), “pleasure” (t10), “an exciting
life” (t3), “a world of beauty” (t18).
6 Results
In the study described above, the authors sought to
verify the thesis that worldviews (visions of the
world) imply certain types of values [13, 66]. First,
relationships between worldviews were determined.
It appeared that the modernist worldview correlates
positively with the postmodernist worldview
(r=0.35, p=0.000). Thus, it becomes likely that both
worldviews are associated with values belonging to
the same category. According to the hypothesis,
these are individualistic values. Both the modernist
and postmodernist worldviews correlate negatively
with the traditionalist worldview (r=-0.09, p=0.071
and r=-0.14, p=0.007). One might expect that the
latter is associated with a different category of
values. According to the hypothesis, these are
collectivist values.
To verify the hypotheses, the authors examined
the relationships between traditionalist, modernist,
and postmodernist worldviews with 18 terminal and
18 instrumental values. Tables 1 and 2 show the
averaged indicators of the variables and the results
of the statistical analysis. Negative correlations
prove that a high indicator of a given personality
trait is associated with high value preference, while
positive correlations prove the opposite (a high
indicator of a given trait is associated with low
value preference). Such an interpretation results
from measuring values with the use of the ranking
method.
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Table 1. Traditionalist, modernist, postmodernist worldviews in relation to terminal values
No.
Culture stage
Terminal values
Tradition
x
=52.39
Postmodernism
x
=48.47
r=
p=
r=
p=
r=
p=
t1.
A Comfortable Life
x
=9.50
0.20
0.000
-0.06
n.s.
-0.15
0.004
t2.
Equality
x
=11.08
-0.14
0.006
-0.00
n.s.
-0.05
n.s.
t3.
An Exciting Life
x
=13.88
0.24
0.000
-0.10
n.s.
-0.14
0.008
t4.
Family Security
x
=2.83
0.02
n.s.
-0.03
n.s.
-0.03
n.s.
t5.
Freedom
x
=7.10
0.05
n.s.
0.03
n.s.
0.06
n.s.
t6.
Happiness
x
=5.96
0.11
0.031
-0.02
n.s.
-0.12
0.019
t7.
Inner Harmony
x
=8.44
0.04
n.s.
0.05
n.s.
-0.07
n.s.
t8.
Mature Love
x
=5.42
0.04
n.s.
0.09
n.s.
0.06
n.s.
t9.
National Security
x
=11.10
0.07
n.s.
-0.07
n.s.
0.05
n.s.
t10.
Pleasure
x
=11.79
0.25
0.000
-0.05
n.s.
-0.11
0.032
t11.
Salvation
x
=10.95
-0.53
0.000
0.22
0.000
0.35
0.000
t12.
Self-Respect
x
=7.95
0.05
n.s.
0.04
n.s.
0.02
n.s.
t13.
A Sense of Accomplishment
x
=11.09
0.12
0.020
-0.15
0.004
0.01
n.s.
t14.
Social Recognition
x
=12.60
0.21
0.000
-0.17
0.001
-0.10
0.043
t15.
True Friendship
x
=7.08
0.00
n.s.
0.06
n.s.
-0.08
n.s.
t16.
Wisdom
x
=7.21
0.02
n.s.
-0.03
n.s.
-0.05
n.s.
t17.
A World at Peace
x
=11.86
-0.20
0.000
-0.02
n.s.
0.03
n.s.
t18.
A World of Beauty
x
=15.19
-0.03
n.s.
-0.02
n.s.
0.08
n.s.
r Spearman’s rank correlation coefficient
p level of statistical significance
n.s. statistically non-significant correlation coefficient
x
arithmetic mean of indicators of specific variables (terminal values and three types of worldviews)
rank 1 highest value preference, rank 18 lowest value preference
Source: own elaboration.
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Table 2. Traditionalist, modernist, postmodernist worldviews in relation to instrumental values
No.
Culture stage
Instrumental values
Tradition
x
=52.39
Modernism
x
=53.77
Postmodernism
x
=48.47
r=
p=
r=
p=
r=
p=
i1.
Ambitious
x
=8.04
0.15
0.004
-0.08
n.s.
-0.04
n.s.
i2.
Broad-minded
x
=11.83
0.19
0.000
-0.14
0.005
0.02
n.s.
i3.
Capable
x
=12.62
0.05
n.s.
-0.08
n.s.
0.00
n.s.
i4.
Cheerful
x
=9.45
-0.07
n.s.
0.07
n.s.
-0.04
n.s.
i5.
Clean
x
=10.24
0.03
n.s.
0.05
n.s.
0.03
n.s.
i6.
Courageous
x
=9.90
0.02
n.s.
-0.09
n.s.
-0.00
n.s.
i7.
Forgiving
x
=10.13
-0.28
0.000
0.17
0.001
0.09
n.s.
i8.
Helpful
x
=6.90
-0.20
0.000
0.10
0.041
0.01
n.s.
i9.
Honest
x
=5.47
-0.18
0.000
0.13
0.010
0.00
n.s.
i10.
Imaginative
x
=11.87
0.22
0.000
-0.06
n.s.
-0.00
n.s.
i11.
Independent
x
=10.07
0.16
0.001
-0.05
n.s.
-0.07
n.s.
i12.
Intellectual
x
=9.34
0.20
0.000
-0.25
0.000
-0.03
n.s.
i13.
Logical
x
=10.36
0.18
0.001
-0.14
0.007
0.01
n.s.
i14.
Loving
x
=4.52
-0.12
0.019
0.10
0.048
0.02
n.s.
i15.
Obedient
x
=14.61
-0.20
0.000
0.04
n.s.
-0.04
n.s.
i16.
Polite
x
=9.15
-0.13
0.012
0.17
0.001
-0.01
n.s.
i17.
Responsible
x
=5.83
-0.11
0.032
0.07
n.s.
0.00
n.s.
i18.
Self-controlled
x
=10.51
-0.03
n.s.
0.08
n.s.
0.10
n.s.
r Spearman’s rank correlation coefficient
p level of statistical significance
n. s. statistically non-significant correlation coefficient
x
arithmetic mean of indicators of specific variables (instrumental values and three types of worldviews)
rank 1 highest value preference, rank 18 lowest value preference
Source: own elaboration.
It appeared that people with higher indicators of
the traditionalist worldview assigned a higher rank
to collectivist values (Tables 1 and 2). These are
pacifist and egalitarian values “a world at peace”
(t17) and “equality” (t2) that is, associated with
protecting the broadly understood well-being of
people and their position in the social structure.
They also express a significantly bigger preference
for values that protect the welfare of people with
whom an individual interacts directly (the welfare of
the group to which the individual belongs):
“forgiving” (i7), “helpful” (i8), “honest” (i9),
“loving” (i14), and “responsible” (i17). This
worldview is associated with values that determine
interpersonal harmony: “obedient” (i15) and
“polite” (i16). The values listed above are referred
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to as moral values. Central to the traditionalist
worldview is the value associated with respect for
religion, i.e. “salvation” (t11). It had the highest
correlation coefficient (r=-0.52). In contrast, people
with higher indicators of the traditionalist
worldview rank lower the values associated with
social status, prestige and personal success (material
success): “social recognition” (t14), “a sense of
accomplishment (t13), “ambitious” (i1), “a
comfortable life” (t1), as well as independence and
intellectual competence: “independent” (i11),
“imaginative” (i10), “broad-minded” (i2),
“intellectual” (i12), “logical” (i13), and, lastly,
hedonism and a need for stimulation (interesting,
enjoyable, varied life): “happiness” (t6), “pleasure”
(t10), “an exciting life” (t3). All the mentioned
values have individualistic character. The obtained
results confirm the assumptions included in
hypothesis 1: the traditionalist worldview correlates
positively with collectivist values and negatively
with individualist values. Thus, if one is
characterised by higher traditionalism, he or she
attaches more importance to collectivist values and
less to individualist values.
In turn, the modernist worldview reveals
positive relationships with other values (Tables 1
and 2). These are values related to prestige and
personal success: “social recognition” (t14) and “a
sense of accomplishment” (t13) as well as
independence of thought and intellectual
competence: “broad-minded” (i2), “intellectual”
(i12) and “logical” (i13). As it can be observed,
these fall into the category of individualistic values.
In contrast, higher indicators of the modernist
worldview are associated with lower indicators of
moral values, which condition the well-being of
loved ones and harmonious relationships:
“forgiving” (i7), “helpful” (i8), “honest” (i9),
“loving” (i14), and “polite” (i16). “Salvation” (t11),
a religious value, was also provided with lower
acceptance indicators. The aforementioned values
are of a collectivist nature and, as it can be seen, are
not part of the modernist worldview. Taking into
account the whole configuration of the obtained
results, it should be stated that hypothesis 2 has been
confirmed: the modernist worldview correlates
positively with individualistic values and negatively
with collectivistic values.
The analysis of the postmodernist worldview
revealed some other solutions in the axiological
sphere (Tables 1 and 2). The indicators of this
worldview correlated positively with values related
to social status and material success: “social
recognition” (t14), “a comfortable life” (t1) as well
as hedonism and the need for stimulation
(interesting, pleasant, varied life): “happiness” (t6),
“pleasure” (t10), and “an exciting life” (t3). These
are clearly individualistic features. Only one
collectivist value was negatively correlated with this
worldview: “salvation” (t11). In case of the
postmodernist worldview, the number of statistically
significant correlations with values were much
smaller and there were no correlations with
instrumental values, which, as a reminder, are
defined as desirable ways of behaviour. However,
based on the analysis of terminal values, i.e. goals of
human existence, the direction of the correlation
included in hypothesis 2 was found: the
postmodernist worldview correlates positively with
individualistic values. “Salvation”, a collectivist and
at the same time the religious value, had a negative
correlation.
7 Summary and Discussion
The aim of the above presented study was to
examine the relationship between two constructs: a
worldview and values. The consequence of this
relationship is the coherence of beliefs which refers
to psychological comfort (reduction of unpleasant
tension associated with incompatibility in the
system of beliefs). The diagnosed worldviews
reflect the essence of three cultural formations:
traditionalism, modernism and postmodernism.
The most unambiguous (a number of
statistically significant correlation coefficients and
their sign) relationships were revealed between
values and the traditionalist worldview. According
to hypothesis 1, the distinguishing feature of this
worldview is a higher preference for collectivist
values and a lower preference for individualist ones.
Here, significant are the values associated with
egalitarianism, elimination of military violence,
protection of other people’s welfare (including the
criterion of morality) and interpersonal harmony
(elimination of tensions and conflicts in relations
between people). The fact that this worldview is
religious by nature manifests itself with its strong
association (high correlation coefficient) with the
value of “salvation”. People with a traditionalist
worldview respect less self-centred values as they
are linked with social status, prestige and personal
success (including material success), hedonism and
the need for stimulation (interesting, enjoyable,
varied life). Thus, the traditionalist worldview is
based on collectivist values, and the We becomes
more important than the I. Individualistic values
stand in opposition to such worldview.
The axiological characteristics of the other two
worldviews are much different, which is consistent
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with the content of hypothesis 2. In their case, the
I becomes more important than the We. Positive
correlations with the modernist worldview are
evident in case of values related to social status,
prestige and personal success, independence of
thought and intellectual competence. Negative
correlations were noted for moral values that
determine the well-being of loved ones and
harmonious relationships. “Postmodernists” ranked
higher individualistic values associated with social
status and material well-being, hedonism and the
need for stimulation (happy, interesting, pleasant
and varied life). It is also characteristic that as the
indicators of both worldviews grew, the indicators
of preference for the “salvation” value decreased.
The axiological differentiation of the
traditionalist worldview in relation to modernist and
postmodernist worldviews is consistent with the
criterion of collectivism individualism [cf.
characteristics of collectivism - individualism 67-
77]. It should be noted, however, that in the case of
the first worldview, twenty-two (positive or
negative) statistically significant correlation
coefficients were recorded, in the case of the second
their number dropped to eleven. Only six such
coefficients were revealed in the analysis of the
relationship between values and the postmodernist
worldview and, what is more interesting, they
concerned terminal values, that is, the objectives of
human existence.
The presented axiological characteristics of the
traditionalist worldview proved to be consistent with
the ideas promoted within it. As a reminder, the
truth is revealed and applies to all people at all
times and in any place. Traditionalism is rooted in
religion and is based on values proclaimed by the
Church. Therefore, the analysis of behaviour should
be based on the “virtue sin” criterion. The quality
of a person is determined by how he or she fulfils
his/her obligations towards God and how he or she
“stays moral” in his/her earthly life, especially in
terms of his/her commitment to the surrounding
people. This worldview is “imbued” with
community, where interpersonal values (RVS scale
of terminal values) and moral values (RVS scale of
instrumental values) condition its preservation.
Modernism grew up as an opposition to
traditionalism. The truth remained “only one and
objective”, but the trend also accepted detachment
from community. An individual could be
autonomous because he or she was intelligent and
rational. The focus was placed on intellectual
qualities of an individual and they were treated as a
panacea for all evil (wiser people know better and
can reach objective truth). Human functioning was
evaluated primarily in terms of the criterion
“success failure”, which meant that the stress was
placed on what a person achieved in life. Self-
cantered values became attractive, the realization of
which allows for distancing oneself from others and
earn their admiration. In the above described
research, the authors reveal modernist ideas in terms
of preferred values: the respondents attributed
greater importance to intrapersonal values which
determine personal success (RVS scale of terminal
values) and values related to competence and
intellect (RVS scale of instrumental values).
In postmodernism, the focus was placed on
human happiness in people’s earthly lie. In the
context of the obtained research results, it should be
stated that only in the case of this worldview there
was a positive relationship with the values:
“happiness”, “an exciting life” and “a comfortable
life”. Importance was attributed not only to
autonomy, but even unlimited freedom. Modernist
rationalism gave way to irrationalism, objectivity
to relativism (both cognitive and moral). While
questioning “one truth”, it was accepted that people
can differ, express different opinions, live “their
own way”, create their own axiology and express it.
Lack of emphasis on specific ideas (which is the
credo of this cultural trend) results in differentiation
of value systems (people are dissimilar in
axiological terms). It becomes problematic to grasp
dependencies at the level of statistical analysis. The
obtained research may serve to explain smaller
homogeneity of “postmodernist’s” value systems by
pointing that this worldview correlated (positively
or negatively) only with six terminal values. The
association between a large number of values and
the traditionalist worldview can in turn be explained
by the fact that religious institutions clearly promote
and emphasize similarities among individuals
functioning within a community. This encourages
the emergence of homogeneous value systems.
8 Conclusions and Methodological
Remarks
This study was devoted to the analysis of the
relationship between three worldviews, i.e.
traditionalist, modernist and postmodernist (they
refer to the stages of Western culture described by
Bauman), and the system of values. Values were
analysed on the basis of Rokeach’s theory and a
research tool (RVS) developed by the author was
used. The research results can be confronted with
those described in an earlier publication [1]. There,
Schwartz’s theory of values was referred to and his
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value measurement tool (PVQ-R3) was applied. Are
the conclusions of the analyses in both articles
compatible?
In both cases, it was found that [cf. the previous
article by 1]:
the traditionalist worldview is positively
correlated with collectivist values and negatively
correlated with individualist values;
the modernist and postmodernist worldviews
are positively correlated with individualistic values
and negatively correlated with collectivistic values.
Despite the different way of obtaining value
preference indicators, the same general conclusions
can be drawn from both analyses. It should be
emphasised that both tools, the RVS and the PVQ-
R3, were constructed by Rokeach and Schwartz
under the same theoretical assumptions: values are
abstract concepts, they refer to desired goals and
behaviours, they are ordered according to their
relative importance and transcendent to the
situation, and they guide the evaluation and
selection of behaviours [4, 78]. However, the RVS
and PVQ-R3 differ in the way indicators are
derived. Rokeach claimed that the study of values
should be based on their relative evaluation
(hierarchisation). Thus, a certain number of
elements i.e. abstract concepts should be placed
inside a closed structure. Schwartz, however,
abandoned the use of abstract concepts in the PVQ-
R3. The respondents were asked to determine (on a
scale of 1-6) to what extent they were similar to the
person characterized in each statement. The
assessed statements (57 in total) made it possible to
identify nineteen types of values (respectively
recalculated indices of 57 statements yielded indices
of nineteen types of abstract values) which were
located in two dimensions: openness to change
conservatism, and self-enhancement self-
transcendence [79-80]. Both the pool of values
included in the RVS and the pool of value types
included in the PVQ-R3 allow for selecting
collectivist and individualistic values [80]. This
classification makes it possible to characterize
worldviews and show their axiological collectivism
(traditionalist worldview) or axiological
individualism (modernist and postmodernist
worldview). The specifics of axiological
individualism in the modernist and postmodernist
worldview can also be described. However, by
using the PVQ-R3, we rely on a more general model
of values. The model takes into account
motivational conflicts at the intraindividual,
interindividual and cross-cultural levels (the system
of values is seen more dynamically) and emphasises
the structural organisation of value systems
(identification of dimensions and types of values).
To gain a full insight into the relationship
between worldview and values it is desirable to use
other tools in measuring these constructs. Scheler’s
phenomenological approach seems particularly
interesting [81]. It became an inspiration for the
construction of a tool to measure values by [82-83]
(Scheler’s Values Scale allows for diagnosing five
types of values: hedonistic, utilitarian, vital, spiritual
and sacred; they have a hierarchical structure).
Scheler maintained that the modern era can be
characterised mainly by a change in people's attitude
to values an upheaval of values. It consisted in the
degradation of higher values in favour of lower
values. This approach in the interpretation of values
seems to be helpful in the analysis of worldviews,
especially when the emphasis is placed on their
chronology. The results of this research will be
presented in the next publication. It should be
emphasised that the use of different tools allows for
a better insight into value systems and a more
complete description of them. It also makes it
possible to show the worldview context of the value
system.
Empirical research based on such an understood
and diagnosed worldview and such understood and
diagnosed values (various tools for measuring
values) are not known in the literature. Their
importance lies in the fact that they allow for
penetrating the essence of human beliefs relating to
the concept of the social world (the entire social
system, as well as institutions) and the concept of
human being (including the concept of one’s own
person), the concept of social bonds and the rules of
undertaking social activity. Beliefs underlie the
perception and interpretation of political and
economic phenomena (which is particularly visible
in the processes of political transformations),
criteria of justice recognised by people (e.g.
distributive justice), equity, rights, principles and
forms of life (e.g. civil and political rights),
traditionalism in the cultural and religious sphere.
They stimulate human behaviour in various spheres
including the business sphere which manifests
itself in differentiated entrepreneurship, the need for
achievement, competitiveness, tolerance for change,
mental openness and emotional independence.
These behaviours are more or less conducive to the
economic success of societies and the development
of democracy.
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DNK/SN/465770/2020 by the Ministry of Science
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WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2022.19.62
Mirosława Czerniawska, Joanna Szydło
E-ISSN: 2224-2899
713
Volume 19, 2022