structure of lending by increasing the flow of
financial capital between investors and issuers of
securities and improving the circulation and rate of
return of financial capital in the economy as a
whole. An active financial market environment
opens up a wide range of possibilities for more
efficient and dynamic use of savings, which is
particularly relevant in the context of low interest
rates for different categories of investors. For
entrepreneurs, it diversifies the forms and
possibilities of attracting external financing.
Problems related to the stock market have been
actively researched, but there is an aspect that was
not previously given so much attention by
researchers - IPO underpricing. The aim of the study
is to investigate the problem of underpricing in the
Baltic capital market.
The course of the study uses the content analysis
method, as well as econometric, statistical analysis
and graphical display methods are used.
2 Problem Formulation
Financial analysts and scientists around the world
have been studying the phenomenon of IPO
underpricing for several years. IPO underpricing is
the difference between the offer price and the
closing price of an IPO offer. The offer price is what
institutional and individual investors pay when they
commit to buying shares before trading on the Stock
Exchange. Closing price is the last trading price
recorded when the market closes at the end of the
day. If, at the close of the first day of trading, the
share price is higher than the offer price, it means
that investors were willing to pay more for the
shares of the companies, and this difference,
multiplied by the number of shares issued, is the
unearned capital, which is called "money left on the
table" in English.
2.1 Pricing Models
Selection of the cooperation partner (financial
intermediary) that will provide qualitative assistance
in the process of initial placement of shares is very
important. A financial intermediary may issue
securities for consideration or guarantee the
placement of a shares, or underwriting. Companies
prevail over the latter option, because the process of
issuing shares is complicated and lengthy, to carry it
out on their own without experience will require an
extremely large consumption of time and strength.
Guaranteed placement (underwriting) means that the
financial intermediary undertakes not only to place
shares on the primary market, but also to provide the
issuer with a guarantee of receiving a certain
amount of money for the entire issue of the shares
[1]. Consequently, the company is less at risk when
using the underwriter's service. At the same time,
cooperation with intermediaries is an additional cost
that must be taken into account when planning the
costs of the process. It is considered that, out of all
the costs associated with the issue of shares, the
investment bank's support and assistance is the most
expensive service, which could cost between 3.5%
and 7% of the capital raised in the IPO [2].
Extensive experience with IPOs is a very valuable
advantage of a financial market intermediary among
other providers of such services. The better the
reputation of the company's consultant for organized
public offers in a particular industry, the more likely
the company is to successfully implement the IPO.
In addition, empirical studies that analyzed the
economic role of intermediaries in the IPO process
found evidence that financial advisers with better
reputation are able to value and sell shares of
companies at the highest price [3]. The sale price of
the shares, in turn, determines how much capital the
company will be able to receive from a realized
IPO. In the context of the study, a very important
aspect relates to the pricing of which the company
plans to sell its shares. The intermediary must assess
the enterprise in order to be able to determine the
range of the share price (minimum and maximum
price) at which it will be offered to investors. The
process of setting the share price is complex and
very serious. The intermediary should not make
mistakes and underestimate the company, because
then less capital will be received for the
development of the company. Nor should a too high
price be set, which in turn will lead to too low
demand for shares by investors and an IPO may fail.
There are several approaches in which an
intermediary usually assesses a company before
setting an offer price, but one of the three methods
is most often used: the method of comparing market
data, the discounted cash flow method, the method
of discounting dividends [4].
The comparable company method is the most
understandable and familiar approach to
determining the value of a company's shares.
According to this method, several financial and
performance indicators or multipliers (comparative
indicators) of the company are compared with
another similar company of the relevant sector on
the market, the shares of which are listed on the
Stock Exchange. Thus, knowing what price
investors are willing to pay for shares of similar
companies already active, it is possible to determine
the market value of the company being valued.
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2022.19.56
Irina Solovjova, Konstantins Talikovs,
Lydia Golubeva, Anna Litvinenko, Ruta Svētiņa