
suggests the degree of debt and its effect on overall
financial performance of the company. It is directly
related to the efficiency of use of capital in a
company, so it is a very important tool for decision-
making for managers, shareholders, investors, and
creditors. Therefore, research has been carried out to
discover the effect of that variable on a company's
overall financial performance, but there is no
definitive conclusion about this relationship. Some
researchers [4] found that leverage is negatively
related to economic performance; the motive is that
high debt requires extra resources to pay off debt.
However, others like [7], [19] argue that additional
debt can be applied to a good investment, which will
amplify economic performance. Profitability has a
tendency to concretely accomplish a strategic goal,
which is claimed to determine the level of success of
an economic entity. A profitability level might be
set as a strategic goal for an economic entity.
Managers think that earnings are dictated by efforts
to coordinate income versus expenses associated
with other operating enterprise objectives, which
need to be achieved in order for it to cross into a
generally dynamic market. Although profit is
described as a measure of success, price range
determination alludes to the relative extent of
receiving this success. At the end of the day,
economic performance is assessed by the ability of
an economic entity to achieve its planned level of
profit. Profitability is a measure to assess strategic
objectives of an economic entity. It is an essential
aspect of an economic entity's performance.
Productivity is also an important ratio that measures
the efficiency of a specific level of input on
generating a desired level of outputs. Financial
performance is affected by productivity and the
methods of managing product export. Another
author argues [46], that a very important method to
improve financial performance is to improve
productivity. One other very important component
to improve financial performance is the level of
income. By improving the level of income,
improving the level of actual input to produce actual
output, the economic entity can achieve higher
financial performance goals. Achieving the desired
level of productivity is one step forward to
improving financial performance of economic
entities. Through managing the levels of actual costs
of capital and labor, on producing actual levels of
output, economic entities can improve efficiency
and achieve higher levels of productivity. Economic
entities plan the level of cost for materials, labor,
overheads, and at the end of the period they
compare the actual level of costs with the planned
level. The variances of cost are later on analyzed,
interpreted and managers make decisions to improve
productivity by managing better those cost levels.
Managers make efforts to minimize the variable
costs and if it is possible they eliminate fixed costs
to achieve the desired levels of productivity and
profitability, and through this way they affect
financial performance of their economic entities.
The ways managers use to examine performance by
developing a relationship between the declared
profitability and the reportd value of profit and loss
are also known as methods of evaluating
performance for economic entities [30]. [17] in 1973
also determines that a method to measure economic
entity’s performance is to develop a relationship
between profitability and the financial position.
Measuring financial performance can involve a
process of identifying, developing relationships
between elements of different financial statements,
evaluating and interpreting the results, and finally
generating reports. These reports can be an essential
database for decision-making for managers, stock-
holders, potential investors, creditors, contractors
and all other third parties interested in the economic
entity’s performance. [31] The economic entity’s
financial performance is determined for decision-
making by each potential investor and every
financing institution that is contracted, and also each
stock-holder evaluates his investment future through
this information. All the interested parties evaluate
financial performance to identify future problems of
the economic entity, future potential cash inflows
and potential negative effects. All these evaluation
processes are made possible by interpreting figures
taken from published reports. [16]. As a result of
these interpretation and analyses of reports,
manufacturers manage to reduce levels of cost [36].
Other researchers also used similar evaluation
techniques to measure performance of the industry
and also compare it with other industries in different
countries of the world. In their studies they
identified many different determinants such as
productivity ratio, liquidity ratio, profitability ratio,
working capital, asset turnover ratio, and other
financial ratios calculated through published
financial information, but still not all determinants
of financial performance of economic entities have
been distinguished. As [46] argues, [15], [39], [9],
[6], [2] in their recent studies discussed the
relationship between profitability and return on asset
as key components to the evaluation of financial
performance. [12] studied the importance of
financial reporting in small medium enterprises in
Albania by assessing the relations between
qualitative reporting with specific qualitative
characteristics of financial information. [26] also
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
DOI: 10.37394/23207.2022.19.41
Albana Gjoni (Karameta),
Shpresa Çela, Ahmad Mlouk, Griselda Marku