resource management variable serves as an intermediary variable in the relationship between digital

transformation and strategic leadership. The study population consists of (420 top and middle)

managers in two

The study is based on the quantitative approach using a proportional stratified sample, as a 201- item

questionnaire is developed using the Seven-Point Likert Scale to study the three variables. The

independent variable is digital transformation and its dimensions (Business Model, Customer

Experience, Digital Processes, and Impact on People), while the dependent variable is Strategic

Supremacy including its three dimensions (Scope of Influence, Competitive Configuration, and

Competitive Compression), while digital human resources management serves as an intermediate

variable. The data contained herein is analyzed by the Smart PLS Program - structural equation

Modeling Analysis (SEM), Customer Experience, Digital Processes, Digital Influence on People,

Sphere of Influence

Received: June 22, 2021. Revised: December 28, 2021. Accepted: January 11, 2022. Published: January 14, 2022.

1 Introduction

Organizations are racing globally to shift

towards the virtual business model, and to

maintain a position in the cyberspace of their

competitors, in line with the digital hurricane

happening to the economic and social

This is in addition to the greater rate of labor

on the Palestinian side (skilled and unskilled)

working within the Israeli Economy Sectors,

which enables them to purchase ther Israeli

cellular SIMs. It is worth mentioning that the

number of Palestinian labor officially

registered in the Israeli market reached

142,000 according to the Palestinian Central

Bureau of Statistics 2020. This along with

other determinants has contributed to a severe

communication service, which increases the

tension of competition. The market of the

Palestinian economy is open to the Israeli

economy due to the political relationship

thereto, in which Israel has a comparative

advantage compared to the Palestinian

telecommunications sector, and even compared

to the world. Israel was ranked among the best

countries in the world in terms of the quality

and low prices of its telecommunications

communications companies?”

2.1.1 Research Objectives:

Digital Transformation passes through five

successive phases. In other words, it is not

possible to reach an advanced phase without

passing through the above said five phases. It

starts with “Digitization”, followed by “Data

until the fifth phase, which is the most rational,

"Self-Learning System” (Wengler, et. al.,

2021). It is the main driver of radical

transformations of all types from business

organizations to legal institutions, consulting

companies in the field of medicine, hospitals,

and all service and production sectors. It is the

Global Economy (OECD 2020: 5). This is in

addition to the hurricane of "Digital

Innovation" all-encompassing the world which

existence, the changes to its environment, and

how to respond appropriately, rather than

continue with standard assumptions about its

stability and success through ready-made

solutions. See Thérin, & Yoon (2019, xii).

Technology complex environments within a

fiercely competitive environment “tech

entrepreneurship” acts as an active driver for

changing the business model of organizations

that are operating in an environment

improving and developing business models

through successful companies replicating their

successful business model while making

adaptations to new environments through well-

studied systems for knowledge management

and inter-organizational learning, in a diverse

learning style through benefiting from the

experiences of others and the experiences of

consultants, or through partnering with other

organizations (such as vendors) in developed

culture. Likewise, the creative tradition or

based on “design or engineering for value

creation” “delivery, and acquisition

through what is known as “Customer

Experience” which is a knowledge

management process to get to know the

customer. According to Grzybowska (2016),

CE is “a process of interactions between an

include the customer’s attraction, awareness,

discovery, cultivation, advocacy, purchase of

goods, and use of services. Moreover, Lemon

and Verhoef (2016) define CE as a customer

journey with the firm over time from pre-

transaction (including search) to transaction to

Technology to test products in the spare rooms

In the cellular communications sector, the

industry is focused on providing services of

cellular frequency, sale of SIM cards, smart

devices, and the accessories thereof. However,

(Laudon and Laudon,2016,380). Moreover,

impact of Internet on the market can be

humans.

powerful in expression compared to other

possible terms related thereto such as power,

influence, or the exclusion of competitors.

Even though these terms are all requirements

for dominance. In brief, it is the ability to

change the rules of the game and control

Habermas who referred to this back in in 1981

as the colonization of the world or the

colonization of the living world. This is

already the key engine to social, economic, and

efforts of managers observance or environment

foresight. Although this is true, but not

categorically. As strategic supremacy is a

cultural pattern supported by the organization’s

management, and spreads at all levels,

according to Kotze (2003, 109), who also

such among the largest possible number of

administrative levels. It is the task of the

Strategic supremacy could also be defined as

Business Environment-oriented force aimed at

designing a business environment ranging from

attack and defense, to competition, and

sometimes cooperation and alliances to

strategic force. According to Hasan, and Al-

Sheikli (2020), organizations operating in

highly competitive environments usually

reallocate resources to reshape their

competitive space given the intensity of the

have strong points and market control )Al-

Kinani, and Al-Najjar ,2021). It denotes the

field of influence and the force relationship

(Hast (2016,5). (2) Competitive configuration

focused on the construction and competitive

formation. It is the result of deliberate and

focused processes of competitive training by

directing the organization’s strategy towards

alliances and partnerships. In this context, it is

necessary for the organization to ascertain and

Competitive Configuration (C.CON) is a

stimulate sovereign strategies. As information

excellence contributes to the ability of

exploiting technological potential of

information and allocating advanced

algorithms in a manner that serves the

company’s strategic dominance and superiority

by improving operational processes. This is

similar to what Uber has done by synthesizing

digitization with its field and material nature to

reach what is known as “operational

“Solution leadership” is a process of deep

thinking and a procedure to develop smart

term relationship with customers through

linking sales operations with cloud applications

so that consumers’ data and desires can be a

flexible tool to develop valuable solutions

therefor. It also contributes to sales preferences

for the company compared to traditional

competitors to turn into a strategic dominant

invests in innovation to generate fast-