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Published Articles by Hoang Vu Hiep
- Title: Emotional Marketing, Customer Retention, and Brand Loyalty in Vietnam’s Retail Sector: Unveiling the Moderating Impact of Digital Innovativeness
Authors: Hoang Vu Hiep, Ngo Quoc Dung, Le Huynh Mai, Nguyen Thao Linh
Doi: 10.37394/232029.2024.3.19
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Published in International Journal of Applied Sciences & Development, Volume 3, 2024